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W. MEDIA SUPPORT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

W. MEDIA SUPPORT

BE 0461.824.126
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€1,575
2024 · -€3,967+€2,392
Equity
-€4,216
2024 · -€2,641-€1,575
Cash
€3,261
2024 · €223+€3,038
Balance sheet total
€9,562
2024 · €5,610+€3,952

Largest movements

2024 to 2025
Assets
  • Cash +€3,038

    up €3,038 (+1,363%), from €223 to €3,261

    mainly Trade debts (+€5,750) and Deferred charges and accrued income (+€466)

  • Tangible fixed assets +€1,260

    up €1,260 (+264%), from €477 to €1,738

    of which Furniture and vehicles: +€970

  • Deferred charges and accrued income -€466

    no longer reported in 2025 (was €466)

  • Receivables within one year +€120

    up €120 (+2.7%), from €4,444 to €4,564

    of which Other amounts receivable: +€112

Equity and liabilities
  • Trade debts +€5,750

    up €5,750 (+72.9%), from €7,888 to €13,638

  • Profit (loss) carried forward -€1,575

    down €1,575 (-6.8%), from -€23,092 to -€24,667

  • Tax, wage and social debts -€197

    no longer reported in 2025 (was €197)

Income statement
  • Gross operating margin +€3,508

    up €3,508, from -€3,248 to €260

  • Purchases and services -€2,250

    down €2,250 (-4.4%), from €51,564 to €49,314

  • Turnover +€1,258

    up €1,258 (+2.6%), from €48,316 to €49,574

  • Financial charges +€714

    up €714 (+1,089%), from €66 to €779

    of which Non-recurring financial charges: +€662

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€3,967
Gross operating margin +€3,508
Depreciation +€244
Other operating charges -€336
Financial income -€310
Financial charges -€714
Result 2025 -€1,575
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,640
Investment -€1,602
Financing €0
Cash 2024 €223
Net result for the year -€1,575
Depreciation +€342
Receivables within one year -€120
Deferred charges and accrued income +€466
Trade debts +€5,750
Tax, wage and social debts -€197
Other debts -€25
Investment in fixed assets (net) -€1,602
Cash 2025 €3,261
brings cash intakes cash out
Every line side by side 40 lines
Line Code 2024 2025 Change %
Total assets 20/58 €5,610 €9,562 +€3,952 +70.4%
Fixed assets 21/28 €477 €1,738 +€1,260 +264%
Tangible fixed assets 22/27 €477 €1,738 +€1,260 +264%
Plant, machinery and equipment 23 €54 - -€54
Furniture and vehicles 24 €423 €1,393 +€970 +229%
Other tangible fixed assets 26 - €345 +€345
Current assets 29/58 €5,133 €7,825 +€2,692 +52.4%
Amounts receivable within one year 40/41 €4,444 €4,564 +€120 +2.7%
Trade receivables 40 €4,444 €4,451 +€8 +0.2%
Other amounts receivable 41 - €112 +€112
Cash at bank and in hand 54/58 €223 €3,261 +€3,038 +1,363%
Deferred charges and accrued income 490/1 €466 - -€466
Total equity and liabilities 10/49 €5,610 €9,562 +€3,952 +70.4%
Equity 10/15 -€2,641 -€4,216 -€1,575 -59.6%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €1,859 €1,859 = 0.0%
Distributable reserves 133 €1,859 €1,859 = 0.0%
Profit (loss) carried forward 14 -€23,092 -€24,667 -€1,575 -6.8%
Amounts payable 17/49 €8,252 €13,778 +€5,527 +67.0%
Amounts payable within one year 42/48 €8,252 €13,778 +€5,527 +67.0%
Trade debts 44 €7,888 €13,638 +€5,750 +72.9%
Suppliers 440/4 €7,888 €13,638 +€5,750 +72.9%
Taxes, remuneration and social security 45 €197 - -€197
Taxes 450/3 €197 - -€197
Other amounts payable 47/48 €166 €141 -€25 -15.2%
Turnover 70 €48,316 €49,574 +€1,258 +2.6%
Goods, raw materials, services and sundry goods 60/61 €51,564 €49,314 -€2,250 -4.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €586 €342 -€244 -41.7%
Other operating charges 640/8 €387 €723 +€336 +86.7%
Gross operating margin 9900 -€3,248 €260 +€3,508
Operating profit (loss) 9901 -€4,221 -€805 +€3,416 +80.9%
Financial income 75/76B €320 €10 -€310 -96.9%
Recurring financial income 75 €0 €10 +€10 +49,650%
Non-recurring financial income 76B €320 - -€320
Financial charges 65/66B €66 €779 +€714 +1,089%
Recurring financial charges 65 €66 €117 +€52 +79.1%
Non-recurring financial charges 66B - €662 +€662
Profit (loss) for the period before taxes 9903 -€3,967 -€1,575 +€2,392 +60.3%
Profit (loss) for the period 9904 -€3,967 -€1,575 +€2,392 +60.3%
Profit (loss) for the period to be appropriated 9905 -€3,967 -€1,575 +€2,392 +60.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.