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TRACER & IMAGE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

TRACER & IMAGE

BE 0446.819.414
NACE 73.200, Market research and public opinion polling
financial year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€88,304
2024 · €90,883-€2,580
Equity
€134,533
2024 · €99,031+€35,502
Cash
€114,768
2024 · €56,638+€58,130
Balance sheet total
€165,611
2024 · €128,161+€37,450

Largest movements

2024 to 2025
Assets
  • Cash +€58,130

    up €58,130 (+102.6%), from €56,638 to €114,768

    mainly Net result for the year (+€88,304) and Depreciation (+€17,210)

  • Tangible fixed assets -€10,710

    down €10,710 (-20.7%), from €51,718 to €41,008

  • Receivables within one year -€9,052

    down €9,052 (-54.0%), from €16,768 to €7,716

    of which Trade receivables: -€9,052

Equity and liabilities
  • Reserves +€35,502

    up €35,502 (+44.1%), from €80,431 to €115,933

  • Tax, wage and social debts +€1,697

    up €1,697 (+43.5%), from €3,900 to €5,597

Income statement
  • Other operating charges -€8,694

    down €8,694 (-92.3%), from €9,416 to €722

  • Depreciation +€5,483

    up €5,483 (+46.8%), from €11,727 to €17,210

  • Gross operating margin -€3,588

    down €3,588 (-2.4%), from €150,684 to €147,097

  • Taxes +€2,206

    up €2,206 (+5.7%), from €38,575 to €40,781

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €90,883
Gross operating margin -€3,588
Depreciation -€5,483
Other operating charges +€8,694
Financial charges +€2
Taxes -€2,206
Result 2025 €88,304

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€117,432
Investment -€6,500
Financing -€52,802
Cash 2024 €56,638
Net result for the year +€88,304
Depreciation +€17,210
Receivables within one year +€9,052
Deferred charges and accrued income +€919
Trade debts +€333
Tax, wage and social debts +€1,697
Other debts -€82
Investment in fixed assets (net) -€6,500
Contributions, distributions and other -€52,802
Cash 2025 €114,768
Every line side by side 33 lines
Line Code 2024 2025 Change %
Total assets 20/58 €128,161 €165,611 +€37,450 +29.2%
Fixed assets 21/28 €51,718 €41,008 -€10,710 -20.7%
Tangible fixed assets 22/27 €51,718 €41,008 -€10,710 -20.7%
Furniture and vehicles 24 €51,718 €41,008 -€10,710 -20.7%
Current assets 29/58 €76,443 €124,603 +€48,160 +63.0%
Amounts receivable within one year 40/41 €16,768 €7,716 -€9,052 -54.0%
Trade receivables 40 €16,768 €7,716 -€9,052 -54.0%
Other amounts receivable 41 €0 €0 =
Cash at bank and in hand 54/58 €56,638 €114,768 +€58,130 +102.6%
Deferred charges and accrued income 490/1 €3,037 €2,118 -€919 -30.3%
Total equity and liabilities 10/49 €128,161 €165,611 +€37,450 +29.2%
Equity 10/15 €99,031 €134,533 +€35,502 +35.8%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €80,431 €115,933 +€35,502 +44.1%
Distributable reserves 133 €80,431 €115,933 +€35,502 +44.1%
Profit (loss) carried forward 14 €0 - =
Amounts payable 17/49 €29,130 €31,078 +€1,948 +6.7%
Amounts payable within one year 42/48 €29,130 €31,078 +€1,948 +6.7%
Trade debts 44 €157 €490 +€333 +212.3%
Suppliers 440/4 €157 €490 +€333 +212.3%
Taxes, remuneration and social security 45 €3,900 €5,597 +€1,697 +43.5%
Taxes 450/3 €3,900 €5,597 +€1,697 +43.5%
Other amounts payable 47/48 €25,073 €24,991 -€82 -0.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €11,727 €17,210 +€5,483 +46.8%
Other operating charges 640/8 €9,416 €722 -€8,694 -92.3%
Gross operating margin 9900 €150,684 €147,097 -€3,588 -2.4%
Operating profit (loss) 9901 €129,541 €129,165 -€376 -0.3%
Financial charges 65/66B €82 €80 -€2 -3.0%
Recurring financial charges 65 €82 €80 -€2 -3.0%
Profit (loss) for the period before taxes 9903 €129,459 €129,085 -€374 -0.3%
Income taxes 67/77 €38,575 €40,781 +€2,206 +5.7%
Profit (loss) for the period 9904 €90,883 €88,304 -€2,580 -2.8%
Profit (loss) for the period to be appropriated 9905 €90,883 €88,304 -€2,580 -2.8%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 10 October 2026 via checked.be.