TOUCH ACTIVATION MARKETING: what changed
What changed
TOUCH ACTIVATION MARKETING
NACE 73.200, Market research and public opinion polling
filed annual accounts (NBB)
Net result for the year
€53,497
2024 · €50,076+€3,421
Equity
€72,222
2024 · €165,125-€92,903
Cash
€70,756
2024 · €25,262+€45,494
Balance sheet total
€223,879
2024 · €191,299+€32,579
Largest movements
Assets
- Cash +€45,494
up €45,494 (+180%), from €25,262 to €70,756
mainly Other debts (+€123,050) and Net result for the year (+€53,497)
- Receivables within one year -€12,931
down €12,931 (-27.3%), from €47,439 to €34,509
of which Trade receivables: -€11,030
Equity and liabilities
- Other debts +€123,050
up €123,050 (+544%), from €22,610 to €145,660
- Reserves -€92,950
down €92,950 (-63.5%), from €146,400 to €53,450
Income statement
- Gross operating margin +€1,733
up €1,733 (+2.4%), from €71,112 to €72,846
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€50,076
Gross operating margin
+€1,733
Other operating charges
-€41
Other operating items
+€916
Financial charges
+€492
Taxes
+€321
Result 2025
€53,497
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€191,894
Investment
€0
Financing
-€146,400
Cash 2024
€25,262
From operations (derived)
+€191,894
Net result for the year
+€53,497
Receivables within one year
+€12,931
Deferred charges and accrued income
-€16
Trade debts
+€482
Tax, wage and social debts
+€1,950
Other debts
+€123,050
Financing
-€146,400
Contributions, distributions and other
-€146,400
Cash 2025
€70,756
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €191,299 | €223,879 | +€32,579 | +17.0% |
| Fixed assets | 21/28 | €118,118 | €118,118 | = | 0.0% |
| Financial fixed assets | 28 | €118,118 | €118,118 | = | 0.0% |
| Current assets | 29/58 | €73,181 | €105,761 | +€32,579 | +44.5% |
| Amounts receivable within one year | 40/41 | €47,439 | €34,509 | -€12,931 | -27.3% |
| Trade receivables | 40 | €33,926 | €22,896 | -€11,030 | -32.5% |
| Other amounts receivable | 41 | €13,513 | €11,613 | -€1,901 | -14.1% |
| Cash at bank and in hand | 54/58 | €25,262 | €70,756 | +€45,494 | +180% |
| Deferred charges and accrued income | 490/1 | €480 | €496 | +€16 | +3.3% |
| Total equity and liabilities | 10/49 | €191,299 | €223,879 | +€32,579 | +17.0% |
| Equity | 10/15 | €165,125 | €72,222 | -€92,903 | -56.3% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €146,400 | €53,450 | -€92,950 | -63.5% |
| Distributable reserves | 133 | €146,400 | €53,450 | -€92,950 | -63.5% |
| Profit (loss) carried forward | 14 | €125 | €172 | +€47 | +37.6% |
| Amounts payable | 17/49 | €26,175 | €151,657 | +€125,483 | +479% |
| Amounts payable within one year | 42/48 | €25,175 | €150,657 | +€125,483 | +498% |
| Trade debts | 44 | €2,447 | €2,930 | +€482 | +19.7% |
| Suppliers | 440/4 | €2,447 | €2,930 | +€482 | +19.7% |
| Taxes, remuneration and social security | 45 | €117 | €2,067 | +€1,950 | +1,661% |
| Taxes | 450/3 | €117 | €2,067 | +€1,950 | +1,661% |
| Other amounts payable | 47/48 | €22,610 | €145,660 | +€123,050 | +544% |
| Accrued charges and deferred income | 492/3 | €1,000 | €1,000 | = | 0.0% |
| Other operating charges | 640/8 | €439 | €480 | +€41 | +9.3% |
| Non-recurring operating charges | 66A | €916 | - | -€916 | |
| Gross operating margin | 9900 | €71,112 | €72,846 | +€1,733 | +2.4% |
| Operating profit (loss) | 9901 | €69,757 | €72,366 | +€2,608 | +3.7% |
| Financial charges | 65/66B | €554 | €62 | -€492 | -88.8% |
| Recurring financial charges | 65 | €554 | €62 | -€492 | -88.8% |
| Profit (loss) for the period before taxes | 9903 | €69,204 | €72,304 | +€3,100 | +4.5% |
| Income taxes | 67/77 | €19,128 | €18,807 | -€321 | -1.7% |
| Profit (loss) for the period | 9904 | €50,076 | €53,497 | +€3,421 | +6.8% |
| Profit (loss) for the period to be appropriated | 9905 | €50,076 | €53,497 | +€3,421 | +6.8% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.