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THE PUBLICITY NETWORK: what changed

What changed

THE PUBLICITY NETWORK

BE 0479.197.321
NACE 18.110, Printing and reproduction of recorded media
filed annual accounts (NBB)
Financial years compared with
Net result for the year
-€240,074
2024 · -€192,064-€48,010
Equity
-€224,413
2024 · €15,661-€240,074
Cash
€27,816
2024 · €18,477+€9,339
Balance sheet total
€260,931
2024 · €240,097+€20,834

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€25,953

    down €25,953 (-26.4%), from €98,351 to €72,398

    of which Trade receivables: -€26,402

  • Tangible fixed assets +€23,472

    up €23,472 (+34.4%), from €68,209 to €91,681

    of which Plant, machinery and equipment: +€27,790

  • Stocks and contracts +€13,485

    up €13,485 (+46.0%), from €29,345 to €42,830

    of which Stocks: +€13,825

  • Cash +€9,339

    up €9,339 (+50.5%), from €18,477 to €27,816

    mainly Other debts (+€249,010) and Depreciation (+€31,887)

Equity and liabilities
  • Other debts +€249,010

    up €249,010 (+166%), from €149,967 to €398,977

  • Profit (loss) carried forward -€240,074

    down €240,074 (-140%), from -€171,839 to -€411,913

  • Tax, wage and social debts +€8,747

    up €8,747 (+20.5%), from €42,600 to €51,347

    of which Remuneration and social security: +€5,927

  • Trade debts +€3,149

    up €3,149 (+11.8%), from €26,682 to €29,831

Income statement
  • Gross operating margin -€24,726

    down €24,726 (-16.6%), from €148,754 to €124,028

  • Staff costs +€12,099

    up €12,099 (+4.0%), from €305,951 to €318,051

  • Financial charges +€9,493

    up €9,493 (+1,229%), from €772 to €10,266

  • Other operating charges +€4,245

    up €4,245 (+242%), from €1,752 to €5,998

  • Write-downs -€3,236

    down €3,236, from €2,534 to -€702

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€192,064
Gross operating margin -€24,726
Staff costs -€12,099
Depreciation -€38
Write-downs +€3,236
Other operating charges -€4,245
Financial income -€251
Financial charges -€9,493
Deferred taxes and other -€393
Result 2025 -€240,074
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€62,722
Investment -€53,383
Financing €0
Cash 2024 €18,477
Net result for the year -€240,074
Depreciation +€31,887
Stocks and contracts -€13,485
Receivables within one year +€25,953
Deferred charges and accrued income -€2,467
Trade debts +€3,149
Tax, wage and social debts +€8,747
Other debts +€249,010
Accrued charges and deferred income +€2
Investment in fixed assets (net) -€53,383
Cash 2025 €27,816
brings cash intakes cash out
Every line side by side 46 lines
Line Code 2024 2025 Change %
Total assets 20/58 €240,097 €260,931 +€20,834 +8.7%
Fixed assets 21/28 €75,331 €96,827 +€21,496 +28.5%
Intangible fixed assets 21 €7,122 €5,146 -€1,976 -27.7%
Tangible fixed assets 22/27 €68,209 €91,681 +€23,472 +34.4%
Plant, machinery and equipment 23 €15,562 €43,352 +€27,790 +179%
Furniture and vehicles 24 €52,647 €48,329 -€4,318 -8.2%
Current assets 29/58 €164,766 €164,103 -€662 -0.4%
Stocks and contracts in progress 3 €29,345 €42,830 +€13,485 +46.0%
Stocks 30/36 €29,005 €42,830 +€13,825 +47.7%
Contracts in progress 37 €340 - -€340
Amounts receivable within one year 40/41 €98,351 €72,398 -€25,953 -26.4%
Trade receivables 40 €98,351 €71,949 -€26,402 -26.8%
Other amounts receivable 41 - €449 +€449
Cash at bank and in hand 54/58 €18,477 €27,816 +€9,339 +50.5%
Deferred charges and accrued income 490/1 €18,592 €21,059 +€2,467 +13.3%
Total equity and liabilities 10/49 €240,097 €260,931 +€20,834 +8.7%
Equity 10/15 €15,661 -€224,413 -€240,074
Contributions 10/11 €150,000 €150,000 = 0.0%
Reserves 13 €37,500 €37,500 = 0.0%
Tax-exempt reserves 132 €37,500 €37,500 = 0.0%
Distributable reserves 133 €0 - =
Profit (loss) carried forward 14 -€171,839 -€411,913 -€240,074 -140%
Amounts payable 17/49 €224,436 €485,344 +€260,908 +116%
Amounts payable within one year 42/48 €219,249 €480,155 +€260,906 +119%
Trade debts 44 €26,682 €29,831 +€3,149 +11.8%
Suppliers 440/4 €26,682 €29,831 +€3,149 +11.8%
Taxes, remuneration and social security 45 €42,600 €51,347 +€8,747 +20.5%
Taxes 450/3 €11,479 €14,299 +€2,821 +24.6%
Remuneration and social security 454/9 €31,121 €37,048 +€5,927 +19.0%
Other amounts payable 47/48 €149,967 €398,977 +€249,010 +166%
Accrued charges and deferred income 492/3 €5,188 €5,189 +€2 0.0%
Remuneration, social security and pensions 62 €305,951 €318,051 +€12,099 +4.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €31,848 €31,887 +€38 +0.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €2,534 -€702 -€3,236
Other operating charges 640/8 €1,752 €5,998 +€4,245 +242%
Gross operating margin 9900 €148,754 €124,028 -€24,726 -16.6%
Operating profit (loss) 9901 -€193,332 -€231,204 -€37,872 -19.6%
Financial income 75/76B €1,647 €1,396 -€251 -15.2%
Recurring financial income 75 €1,647 €1,396 -€251 -15.2%
Financial charges 65/66B €772 €10,266 +€9,493 +1,229%
Recurring financial charges 65 €772 €10,266 +€9,493 +1,229%
Profit (loss) for the period before taxes 9903 -€192,458 -€240,074 -€47,616 -24.7%
Transfer from deferred taxes 780 €393 - -€393
Profit (loss) for the period 9904 -€192,064 -€240,074 -€48,010 -25.0%
Transfer from tax-exempt reserves 789 €1,180 - -€1,180
Profit (loss) for the period to be appropriated 9905 -€190,884 -€240,074 -€49,190 -25.8%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.