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The Fresh Princess: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

The Fresh Princess

BE 0757.977.596
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€32,476
2024 · -€14,041-€18,435
Equity
-€76,351
2024 · -€43,875-€32,476
Cash
€2,158
2024 · €9,415-€7,258
Balance sheet total
€116,356
2024 · €45,455+€70,901

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€67,032

    up €67,032 (+303%), from €22,144 to €89,176

  • Receivables within one year +€7,941

    up €7,941 (+74.1%), from €10,710 to €18,651

    of which Other amounts receivable: +€12,562

  • Cash -€7,258

    down €7,258 (-77.1%), from €9,415 to €2,158

    mainly Investment in fixed assets (net) (-€82,982) and Net result for the year (-€32,476)

  • Deferred charges and accrued income +€3,958

    new in 2025: €3,958

Equity and liabilities
  • Debts after one year +€115,241

    up €115,241 (+177%), from €65,225 to €180,465

  • Profit (loss) carried forward -€32,476

    down €32,476 (-70.0%), from -€46,375 to -€78,851

  • Trade debts -€9,602

    down €9,602 (-62.7%), from €15,308 to €5,706

  • Other debts -€5,690

    down €5,690 (-86.2%), from €6,601 to €910

  • Tax, wage and social debts +€3,398

    up €3,398 (+419%), from €812 to €4,210

    of which Remuneration and social security: +€2,291

Income statement
  • Staff costs +€12,842

    new in 2025: €12,842

  • Depreciation +€7,898

    up €7,898 (+89.5%), from €8,825 to €16,722

  • Gross operating margin +€2,782

    up €2,782 (+62.0%), from -€4,484 to -€1,702

  • Financial charges +€680

    up €680 (+3,107%), from €22 to €702

  • Other operating charges -€141

    down €141 (-19.8%), from €710 to €570

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€14,041
Gross operating margin +€2,782
Staff costs -€12,842
Depreciation -€7,898
Other operating charges +€141
Financial income +€62
Financial charges -€680
Result 2025 -€32,476
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€39,547
Investment -€82,982
Financing +€115,271
Cash 2024 €9,415
Net result for the year -€32,476
Depreciation +€16,722
Receivables within one year -€7,941
Deferred charges and accrued income -€3,958
Trade debts -€9,602
Tax, wage and social debts +€3,398
Other debts -€5,690
Investment in fixed assets (net) -€82,982
Debts after one year +€115,241
Current portion of long-term debt +€30
Cash 2025 €2,158
brings cash intakes cash out
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €45,455 €116,356 +€70,901 +156%
Formation expenses 20 €1,523 €951 -€572 -37.6%
Fixed assets 21/28 €22,657 €89,489 +€66,832 +295%
Intangible fixed assets 21 €513 €313 -€200 -39.0%
Tangible fixed assets 22/27 €22,144 €89,176 +€67,032 +303%
Plant, machinery and equipment 23 €20,702 €45,306 +€24,605 +119%
Furniture and vehicles 24 - €18,220 +€18,220
Other tangible fixed assets 26 €1,442 €25,650 +€24,207 +1,678%
Current assets 29/58 €21,275 €25,916 +€4,641 +21.8%
Stocks and contracts in progress 3 €1,150 €1,150 = 0.0%
Stocks 30/36 €1,150 €1,150 = 0.0%
Amounts receivable within one year 40/41 €10,710 €18,651 +€7,941 +74.1%
Trade receivables 40 €6,504 €1,883 -€4,621 -71.0%
Other amounts receivable 41 €4,206 €16,767 +€12,562 +299%
Cash at bank and in hand 54/58 €9,415 €2,158 -€7,258 -77.1%
Deferred charges and accrued income 490/1 - €3,958 +€3,958
Total equity and liabilities 10/49 €45,455 €116,356 +€70,901 +156%
Equity 10/15 -€43,875 -€76,351 -€32,476 -74.0%
Contributions 10/11 €2,500 €2,500 = 0.0%
Profit (loss) carried forward 14 -€46,375 -€78,851 -€32,476 -70.0%
Amounts payable 17/49 €89,330 €192,707 +€103,377 +116%
Amounts payable after more than one year 17 €65,225 €180,465 +€115,241 +177%
Financial debts 170/4 €65,225 €180,465 +€115,241 +177%
Amounts payable within one year 42/48 €24,105 €12,241 -€11,864 -49.2%
Current portion of amounts payable after more than one year 42 €1,385 €1,415 +€30 +2.2%
Trade debts 44 €15,308 €5,706 -€9,602 -62.7%
Suppliers 440/4 €15,308 €5,706 -€9,602 -62.7%
Taxes, remuneration and social security 45 €812 €4,210 +€3,398 +419%
Taxes 450/3 €812 €1,919 +€1,107 +136%
Remuneration and social security 454/9 - €2,291 +€2,291
Other amounts payable 47/48 €6,601 €910 -€5,690 -86.2%
Remuneration, social security and pensions 62 - €12,842 +€12,842
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,825 €16,722 +€7,898 +89.5%
Other operating charges 640/8 €710 €570 -€141 -19.8%
Gross operating margin 9900 -€4,484 -€1,702 +€2,782 +62.0%
Operating profit (loss) 9901 -€14,019 -€31,836 -€17,817 -127%
Financial income 75/76B €0 €62 +€62 +207,433%
Recurring financial income 75 €0 €62 +€62 +207,433%
Financial charges 65/66B €22 €702 +€680 +3,107%
Recurring financial charges 65 €22 €702 +€680 +3,107%
Profit (loss) for the period before taxes 9903 -€14,041 -€32,476 -€18,435 -131%
Profit (loss) for the period 9904 -€14,041 -€32,476 -€18,435 -131%
Profit (loss) for the period to be appropriated 9905 -€14,041 -€32,476 -€18,435 -131%

Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 28 October 2026 via checked.be.