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THE 5 SENSES: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

THE 5 SENSES

BE 0869.519.084
NACE 73.200, Market research and public opinion polling
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
-€73,819
2023 · €14,086-€87,905
Equity
-€249,299
2023 · -€175,479-€73,819
Cash
€2,764
2023 · €72,365-€69,601
Balance sheet total
€50,289
2023 · €107,521-€57,231

Largest movements

2023 to 2024
Assets
  • Cash -€69,601

    down €69,601 (-96.2%), from €72,365 to €2,764

    mainly Net result for the year (-€73,819) and Investment in fixed assets (net) (-€49,214)

  • Tangible fixed assets +€26,331

    up €26,331 (+149%), from €17,716 to €44,047

    of which Furniture and vehicles: +€26,937

  • Receivables within one year -€14,029

    down €14,029 (-87.0%), from €16,124 to €2,095

    of which Other amounts receivable: -€9,635

Equity and liabilities
  • Profit (loss) carried forward -€73,819

    down €73,819 (-40.2%), from -€183,579 to -€257,399

  • Other debts +€20,863

    up €20,863 (+9.7%), from €215,971 to €236,835

  • Tax, wage and social debts -€8,146

    down €8,146 (-12.5%), from €64,951 to €56,806

    of which Taxes: -€7,049

  • Trade debts +€3,646

    up €3,646 (+176%), from €2,078 to €5,724

Income statement
  • Gross operating margin -€84,268

    down €84,268, from €42,853 to -€41,415

  • Depreciation +€12,302

    up €12,302 (+116%), from €10,580 to €22,882

  • Staff costs -€8,336

    down €8,336 (-48.5%), from €17,189 to €8,853

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 €14,086
Gross operating margin -€84,268
Staff costs +€8,336
Depreciation -€12,302
Other operating charges +€152
Financial income +€0
Financial charges -€38
Taxes +€216
Result 2024 -€73,819
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€20,388
Investment -€49,214
Financing €0
Cash 2023 €72,365
Net result for the year -€73,819
Depreciation +€22,882
Receivables within one year +€14,029
Deferred charges and accrued income -€67
Trade debts +€3,646
Tax, wage and social debts -€8,146
Advances received +€224
Other debts +€20,863
Investment in fixed assets (net) -€49,214
Cash 2024 €2,764
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2023 2024 Change %
Total assets 20/58 €107,521 €50,289 -€57,231 -53.2%
Fixed assets 21/28 €17,966 €44,297 +€26,331 +147%
Tangible fixed assets 22/27 €17,716 €44,047 +€26,331 +149%
Plant, machinery and equipment 23 €1,886 €1,280 -€606 -32.1%
Furniture and vehicles 24 €15,830 €42,767 +€26,937 +170%
Financial fixed assets 28 €250 €250 = 0.0%
Current assets 29/58 €89,555 €5,993 -€83,562 -93.3%
Amounts receivable within one year 40/41 €16,124 €2,095 -€14,029 -87.0%
Trade receivables 40 €6,124 €1,730 -€4,394 -71.8%
Other amounts receivable 41 €10,000 €365 -€9,635 -96.3%
Cash at bank and in hand 54/58 €72,365 €2,764 -€69,601 -96.2%
Deferred charges and accrued income 490/1 €1,066 €1,134 +€67 +6.3%
Total equity and liabilities 10/49 €107,521 €50,289 -€57,231 -53.2%
Equity 10/15 -€175,479 -€249,299 -€73,819 -42.1%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €1,900 €1,900 = 0.0%
Non-distributable reserves 130/1 €1,900 €1,900 = 0.0%
Reserves not available under the articles 1311 €1,900 €1,900 = 0.0%
Profit (loss) carried forward 14 -€183,579 -€257,399 -€73,819 -40.2%
Amounts payable 17/49 €283,000 €299,588 +€16,588 +5.9%
Amounts payable within one year 42/48 €283,000 €299,588 +€16,588 +5.9%
Trade debts 44 €2,078 €5,724 +€3,646 +176%
Suppliers 440/4 €2,078 €5,724 +€3,646 +176%
Advances received on contracts in progress 46 - €224 +€224
Taxes, remuneration and social security 45 €64,951 €56,806 -€8,146 -12.5%
Taxes 450/3 €7,176 €128 -€7,049 -98.2%
Remuneration and social security 454/9 €57,775 €56,678 -€1,097 -1.9%
Other amounts payable 47/48 €215,971 €236,835 +€20,863 +9.7%
Remuneration, social security and pensions 62 €17,189 €8,853 -€8,336 -48.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,580 €22,882 +€12,302 +116%
Other operating charges 640/8 €606 €454 -€152 -25.1%
Gross operating margin 9900 €42,853 -€41,415 -€84,268
Operating profit (loss) 9901 €14,478 -€73,605 -€88,083
Financial income 75/76B €1 €1 +€0 +64.0%
Recurring financial income 75 €1 €1 +€0 +64.0%
Financial charges 65/66B €49 €88 +€38 +77.5%
Recurring financial charges 65 €49 €88 +€38 +77.5%
Profit (loss) for the period before taxes 9903 €14,429 -€73,692 -€88,121
Income taxes 67/77 €343 €128 -€216 -62.8%
Profit (loss) for the period 9904 €14,086 -€73,819 -€87,905
Profit (loss) for the period to be appropriated 9905 €14,086 -€73,819 -€87,905

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.