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TEXT'IMAG ((TEXT ' IMAG)): what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

TEXT'IMAG ((TEXT ' IMAG))

BE 0477.344.423
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€51,807
2024 · €53,481-€1,674
Equity
€93,858
2024 · €42,051+€51,807
Cash
€18,265
2024 · €47,470-€29,204
Balance sheet total
€112,473
2024 · €158,194-€45,721

Largest movements

2024 to 2025
Assets
  • Cash -€29,204

    down €29,204 (-61.5%), from €47,470 to €18,265

    mainly Other debts (-€100,000) and Investment in fixed assets (net) (-€24,191)

  • Receivables within one year -€24,002

    down €24,002 (-25.8%), from €93,201 to €69,200

    of which Trade receivables: -€22,311

  • Tangible fixed assets +€14,073

    up €14,073 (+252%), from €5,579 to €19,652

    of which Furniture and vehicles: +€14,719

  • Stocks and contracts -€11,206

    no longer reported in 2025 (was €11,206)

  • Current investments +€5,019

    new in 2025: €5,019

Equity and liabilities
  • Other debts -€100,000

    no longer reported in 2025 (was €100,000)

  • Reserves +€27,273

    up €27,273 (+118%), from €23,119 to €50,392

  • Profit (loss) carried forward +€24,535

    up €24,535 (+7,390%), from €332 to €24,867

  • Tax, wage and social debts +€7,227

    up €7,227 (+94.9%), from €7,616 to €14,843

    of which Taxes: +€8,727

  • Trade debts -€4,297

    down €4,297 (-54.0%), from €7,958 to €3,661

Income statement
  • Depreciation +€3,936

    up €3,936 (+63.7%), from €6,183 to €10,119

  • Taxes +€3,164

    up €3,164 (+16.2%), from €19,579 to €22,743

  • Gross operating margin -€2,293

    down €2,293 (-2.6%), from €89,364 to €87,071

  • Write-downs +€2,063

    new in 2025: €2,063

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €53,481
Gross operating margin -€2,293
Depreciation -€3,936
Write-downs -€2,063
Other operating charges -€535
Other operating items +€9,903
Financial income +€740
Financial charges -€325
Taxes -€3,164
Result 2025 €51,807
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€105
Investment -€29,210
Financing +€111
Cash 2024 €47,470
Net result for the year +€51,807
Depreciation +€10,119
Stocks and contracts +€11,206
Receivables within one year +€24,002
Deferred charges and accrued income +€401
Trade debts -€4,297
Tax, wage and social debts +€7,227
Advances received -€570
Other debts -€100,000
Investment in fixed assets (net) -€24,191
Current investments -€5,019
Short-term financial debts +€111
Cash 2025 €18,265
brings cash intakes cash out
Every line side by side 47 lines
Line Code 2024 2025 Change %
Total assets 20/58 €158,194 €112,473 -€45,721 -28.9%
Fixed assets 21/28 €5,618 €19,691 +€14,073 +250%
Tangible fixed assets 22/27 €5,579 €19,652 +€14,073 +252%
Land and buildings 22 €826 €180 -€646 -78.2%
Furniture and vehicles 24 €4,754 €19,472 +€14,719 +310%
Financial fixed assets 28 €39 €39 = 0.0%
Current assets 29/58 €152,576 €92,782 -€59,794 -39.2%
Stocks and contracts in progress 3 €11,206 - -€11,206
Stocks 30/36 €11,206 - -€11,206
Amounts receivable within one year 40/41 €93,201 €69,200 -€24,002 -25.8%
Trade receivables 40 €70,958 €48,647 -€22,311 -31.4%
Other amounts receivable 41 €22,243 €20,553 -€1,691 -7.6%
Current investments 50/53 - €5,019 +€5,019
Cash at bank and in hand 54/58 €47,470 €18,265 -€29,204 -61.5%
Deferred charges and accrued income 490/1 €699 €298 -€401 -57.4%
Total equity and liabilities 10/49 €158,194 €112,473 -€45,721 -28.9%
Equity 10/15 €42,051 €93,858 +€51,807 +123%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €23,119 €50,392 +€27,273 +118%
Distributable reserves 133 €23,119 €50,392 +€27,273 +118%
Profit (loss) carried forward 14 €332 €24,867 +€24,535 +7,390%
Amounts payable 17/49 €116,143 €18,615 -€97,529 -84.0%
Amounts payable within one year 42/48 €116,143 €18,615 -€97,529 -84.0%
Financial debts 43 - €111 +€111
Credit institutions 430/8 - €111 +€111
Trade debts 44 €7,958 €3,661 -€4,297 -54.0%
Suppliers 440/4 €7,958 €3,661 -€4,297 -54.0%
Advances received on contracts in progress 46 €570 - -€570
Taxes, remuneration and social security 45 €7,616 €14,843 +€7,227 +94.9%
Taxes 450/3 €6,116 €14,843 +€8,727 +143%
Remuneration and social security 454/9 €1,500 - -€1,500
Other amounts payable 47/48 €100,000 - -€100,000
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,183 €10,119 +€3,936 +63.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €2,063 +€2,063
Other operating charges 640/8 €1,181 €1,716 +€535 +45.3%
Non-recurring operating charges 66A €9,903 - -€9,903
Gross operating margin 9900 €89,364 €87,071 -€2,293 -2.6%
Operating profit (loss) 9901 €72,098 €73,173 +€1,075 +1.5%
Financial income 75/76B €1,135 €1,875 +€740 +65.2%
Recurring financial income 75 €1,135 €1,875 +€740 +65.2%
Financial charges 65/66B €173 €497 +€325 +188%
Recurring financial charges 65 €173 €497 +€325 +188%
Profit (loss) for the period before taxes 9903 €73,060 €74,550 +€1,490 +2.0%
Income taxes 67/77 €19,579 €22,743 +€3,164 +16.2%
Profit (loss) for the period 9904 €53,481 €51,807 -€1,674 -3.1%
Profit (loss) for the period to be appropriated 9905 €53,481 €51,807 -€1,674 -3.1%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.