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TAKE THE SHOT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

TAKE THE SHOT

BE 0680.527.749
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€27,004
2024 · €36,774-€9,770
Equity
€113,571
2024 · €106,566+€7,004
Cash
€95,149
2024 · €96,840-€1,691
Balance sheet total
€157,196
2024 · €165,501-€8,305

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets -€8,289

    down €8,289 (-20.6%), from €40,174 to €31,884

    of which Leasing and similar rights: -€6,937

  • Receivables within one year +€5,557

    up €5,557 (+26.1%), from €21,251 to €26,808

    of which Trade receivables: +€3,600

  • Intangible fixed assets -€2,000

    down €2,000 (-38.7%), from €5,167 to €3,167

  • Deferred charges and accrued income -€1,882

    down €1,882 (-90.9%), from €2,070 to €188

  • Cash -€1,691

    down €1,691 (-1.7%), from €96,840 to €95,149

    mainly Contributions, distributions and other (-€20,000) and Debts after one year (-€9,717)

Equity and liabilities
  • Debts after one year -€9,717

    no longer reported in 2025 (was €9,717)

  • Reserves +€7,004

    up €7,004 (+8.0%), from €87,966 to €94,971

  • Tax, wage and social debts -€3,917

    down €3,917 (-32.5%), from €12,039 to €8,122

    of which Taxes: -€6,352

  • Other debts -€1,918

    down €1,918 (-7.4%), from €25,969 to €24,051

Income statement
  • Gross operating margin -€11,415

    down €11,415 (-17.0%), from €67,333 to €55,918

  • Taxes -€1,180

    down €1,180 (-8.6%), from €13,787 to €12,608

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €36,774
Gross operating margin -€11,415
Depreciation +€644
Other operating charges -€71
Financial charges -€108
Taxes +€1,180
Result 2025 €27,004
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€29,100
Investment -€1,074
Financing -€29,717
Cash 2024 €96,840
Net result for the year +€27,004
Depreciation +€11,363
Receivables within one year -€5,557
Deferred charges and accrued income +€1,882
Trade debts +€243
Tax, wage and social debts -€3,917
Other debts -€1,918
Accrued charges and deferred income -€0
Investment in fixed assets (net) -€1,074
Debts after one year -€9,717
Current portion of long-term debt -€0
Contributions, distributions and other -€20,000
Cash 2025 €95,149
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €165,501 €157,196 -€8,305 -5.0%
Fixed assets 21/28 €45,340 €35,051 -€10,289 -22.7%
Intangible fixed assets 21 €5,167 €3,167 -€2,000 -38.7%
Tangible fixed assets 22/27 €40,174 €31,884 -€8,289 -20.6%
Plant, machinery and equipment 23 €2,489 €2,010 -€479 -19.2%
Furniture and vehicles 24 €2,798 €2,003 -€796 -28.4%
Leasing and similar rights 25 €34,686 €27,749 -€6,937 -20.0%
Other tangible fixed assets 26 €200 €123 -€77 -38.7%
Current assets 29/58 €120,161 €122,145 +€1,984 +1.7%
Amounts receivable within one year 40/41 €21,251 €26,808 +€5,557 +26.1%
Trade receivables 40 €21,159 €24,759 +€3,600 +17.0%
Other amounts receivable 41 €93 €2,050 +€1,957 +2,114%
Cash at bank and in hand 54/58 €96,840 €95,149 -€1,691 -1.7%
Deferred charges and accrued income 490/1 €2,070 €188 -€1,882 -90.9%
Total equity and liabilities 10/49 €165,501 €157,196 -€8,305 -5.0%
Equity 10/15 €106,566 €113,571 +€7,004 +6.6%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €87,966 €94,971 +€7,004 +8.0%
Distributable reserves 133 €87,966 €94,971 +€7,004 +8.0%
Amounts payable 17/49 €58,935 €43,625 -€15,310 -26.0%
Amounts payable after more than one year 17 €9,717 - -€9,717
Financial debts 170/4 €9,717 - -€9,717
Amounts payable within one year 42/48 €49,218 €43,625 -€5,593 -11.4%
Current portion of amounts payable after more than one year 42 €9,717 €9,717 -€0 0.0%
Trade debts 44 €1,492 €1,735 +€243 +16.3%
Suppliers 440/4 €1,492 €1,735 +€243 +16.3%
Taxes, remuneration and social security 45 €12,039 €8,122 -€3,917 -32.5%
Taxes 450/3 €11,979 €5,627 -€6,352 -53.0%
Remuneration and social security 454/9 €60 €2,495 +€2,435 +4,058%
Other amounts payable 47/48 €25,969 €24,051 -€1,918 -7.4%
Accrued charges and deferred income 492/3 €0 - -€0
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €12,007 €11,363 -€644 -5.4%
Other operating charges 640/8 €2,665 €2,736 +€71 +2.7%
Gross operating margin 9900 €67,333 €55,918 -€11,415 -17.0%
Operating profit (loss) 9901 €52,661 €41,820 -€10,841 -20.6%
Financial charges 65/66B €2,100 €2,208 +€108 +5.1%
Recurring financial charges 65 €2,100 €2,208 +€108 +5.1%
Profit (loss) for the period before taxes 9903 €50,561 €39,612 -€10,949 -21.7%
Income taxes 67/77 €13,787 €12,608 -€1,180 -8.6%
Profit (loss) for the period 9904 €36,774 €27,004 -€9,770 -26.6%
Profit (loss) for the period to be appropriated 9905 €36,774 €27,004 -€9,770 -26.6%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 26 October 2026 via checked.be.