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SWAG: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SWAG

BE 0552.908.215
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€22,256
2024 · €11,077+€11,179
Equity
€33,940
2024 · €129,332-€95,391
Cash
€5,081
2024 · €10,969-€5,887
Balance sheet total
€345,970
2024 · €306,747+€39,223

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€40,378

    up €40,378 (+17.7%), from €228,530 to €268,908

    of which Land and buildings: +€52,206

  • Cash -€5,887

    down €5,887 (-53.7%), from €10,969 to €5,081

    mainly Contributions, distributions and other (-€117,647) and Investment in fixed assets (net) (-€60,831)

  • Deferred charges and accrued income +€3,655

    up €3,655 (+32.3%), from €11,313 to €14,968

Equity and liabilities
  • Other debts +€113,147

    up €113,147 (+2,514%), from €4,500 to €117,647

  • Profit (loss) carried forward -€95,391

    down €95,391 (-87.6%), from €108,872 to €13,480

  • Debts after one year +€22,915

    up €22,915 (+18.5%), from €123,941 to €146,857

  • Trade debts -€15,947

    down €15,947 (-87.0%), from €18,333 to €2,386

  • Tax, wage and social debts +€10,171

    up €10,171 (+75.4%), from €13,494 to €23,666

    of which Taxes: +€10,171

Income statement
  • Gross operating margin +€13,828

    up €13,828 (+30.2%), from €45,718 to €59,546

  • Taxes +€4,968

    up €4,968 (+119%), from €4,160 to €9,128

  • Depreciation -€3,143

    down €3,143 (-13.3%), from €23,595 to €20,453

  • Other operating charges +€747

    up €747 (+33.7%), from €2,218 to €2,965

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €11,077
Gross operating margin +€13,828
Depreciation +€3,143
Other operating charges -€747
Financial income -€47
Financial charges -€31
Taxes -€4,968
Result 2025 €22,256
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€145,347
Investment -€60,831
Financing -€90,404
Cash 2024 €10,969
Net result for the year +€22,256
Depreciation +€20,453
Receivables within one year -€1,077
Deferred charges and accrued income -€3,655
Trade debts -€15,947
Tax, wage and social debts +€10,171
Other debts +€113,147
Investment in fixed assets (net) -€60,831
Debts after one year +€22,915
Current portion of long-term debt +€4,328
Contributions, distributions and other -€117,647
Cash 2025 €5,081
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €306,747 €345,970 +€39,223 +12.8%
Formation expenses 20 €0 €0 =
Fixed assets 21/28 €228,530 €268,908 +€40,378 +17.7%
Tangible fixed assets 22/27 €228,530 €268,908 +€40,378 +17.7%
Land and buildings 22 €178,930 €231,136 +€52,206 +29.2%
Furniture and vehicles 24 €49,600 €37,772 -€11,828 -23.8%
Current assets 29/58 €78,217 €77,062 -€1,155 -1.5%
Amounts receivable within one year 40/41 €55,935 €57,012 +€1,077 +1.9%
Trade receivables 40 €52,127 €39,948 -€12,179 -23.4%
Other amounts receivable 41 €3,808 €17,064 +€13,255 +348%
Cash at bank and in hand 54/58 €10,969 €5,081 -€5,887 -53.7%
Deferred charges and accrued income 490/1 €11,313 €14,968 +€3,655 +32.3%
Total equity and liabilities 10/49 €306,747 €345,970 +€39,223 +12.8%
Equity 10/15 €129,332 €33,940 -€95,391 -73.8%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €1,860 €1,860 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Profit (loss) carried forward 14 €108,872 €13,480 -€95,391 -87.6%
Amounts payable 17/49 €177,415 €312,029 +€134,614 +75.9%
Amounts payable after more than one year 17 €123,941 €146,857 +€22,915 +18.5%
Financial debts 170/4 €123,941 €146,857 +€22,915 +18.5%
Amounts payable within one year 42/48 €53,474 €165,172 +€111,699 +209%
Current portion of amounts payable after more than one year 42 €17,146 €21,474 +€4,328 +25.2%
Trade debts 44 €18,333 €2,386 -€15,947 -87.0%
Suppliers 440/4 €18,333 €2,386 -€15,947 -87.0%
Taxes, remuneration and social security 45 €13,494 €23,666 +€10,171 +75.4%
Taxes 450/3 €13,494 €23,666 +€10,171 +75.4%
Remuneration and social security 454/9 €0 €0 =
Other amounts payable 47/48 €4,500 €117,647 +€113,147 +2,514%
Turnover 70 €0 - =
Goods, raw materials, services and sundry goods 60/61 €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €23,595 €20,453 -€3,143 -13.3%
Other operating charges 640/8 €2,218 €2,965 +€747 +33.7%
Gross operating margin 9900 €45,718 €59,546 +€13,828 +30.2%
Operating profit (loss) 9901 €19,904 €36,129 +€16,224 +81.5%
Financial income 75/76B €253 €207 -€47 -18.4%
Recurring financial income 75 €253 €207 -€47 -18.4%
Financial charges 65/66B €4,920 €4,951 +€31 +0.6%
Recurring financial charges 65 €4,920 €4,951 +€31 +0.6%
Profit (loss) for the period before taxes 9903 €15,237 €31,384 +€16,147 +106%
Income taxes 67/77 €4,160 €9,128 +€4,968 +119%
Profit (loss) for the period 9904 €11,077 €22,256 +€11,179 +101%
Profit (loss) for the period to be appropriated 9905 €11,077 €22,256 +€11,179 +101%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.