Strategic Marketing Dev: what changed
What changed
Strategic Marketing Dev
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Net result for the year
€19,963
2024 · €42,617-€22,654
Equity
€21,350
2024 · €1,387+€19,963
Cash
€64,756
2024 · €69,374-€4,618
Balance sheet total
€283,911
2024 · €283,978-€67
Largest movements
Assets
- Cash -€4,618
down €4,618 (-6.7%), from €69,374 to €64,756
mainly Debts after one year (-€90,000) and Tax, wage and social debts (-€16,456)
Equity and liabilities
- Debts after one year -€90,000
down €90,000 (-69.2%), from €130,000 to €40,000
- Trade debts +€82,589
up €82,589 (+72.9%), from €113,347 to €195,936
- Profit (loss) carried forward +€19,963
up €19,963, from -€263 to €19,700
- Tax, wage and social debts -€16,456
down €16,456 (-61.3%), from €26,831 to €10,375
of which Taxes: -€8,987
- Short-term financial debts +€12,312
up €12,312 (+2,361%), from €522 to €12,833
Income statement
- Gross operating margin -€53,832
down €53,832 (-30.2%), from €178,314 to €124,482
- Staff costs -€34,397
down €34,397 (-27.2%), from €126,588 to €92,191
- Taxes +€3,674
up €3,674 (+55.6%), from €6,610 to €10,283
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€42,617
Gross operating margin
-€53,832
Staff costs
+€34,397
Other operating charges
+€47
Financial income
-€175
Financial charges
+€582
Taxes
-€3,674
Result 2025
€19,963
raises the resultlowers the result
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
+€73,070
Investment
€0
Financing
-€77,688
Cash 2024
€69,374
From operations (derived)
+€73,070
Net result for the year
+€19,963
Depreciation
+€96
Receivables within one year
-€2,297
Deferred charges and accrued income
-€2,349
Trade debts
+€82,589
Tax, wage and social debts
-€16,456
Other debts
-€8,590
Accrued charges and deferred income
+€116
Financing
-€77,688
Debts after one year
-€90,000
Short-term financial debts
+€12,312
Cash 2025
€64,756
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €283,978 | €283,911 | -€67 | 0.0% |
| Fixed assets | 21/28 | €277 | €181 | -€96 | -34.5% |
| Tangible fixed assets | 22/27 | €277 | €181 | -€96 | -34.5% |
| Plant, machinery and equipment | 23 | €277 | €181 | -€96 | -34.5% |
| Current assets | 29/58 | €283,701 | €283,729 | +€28 | 0.0% |
| Amounts receivable within one year | 40/41 | €210,764 | €213,061 | +€2,297 | +1.1% |
| Trade receivables | 40 | €136,375 | €119,752 | -€16,623 | -12.2% |
| Other amounts receivable | 41 | €74,389 | €93,308 | +€18,920 | +25.4% |
| Cash at bank and in hand | 54/58 | €69,374 | €64,756 | -€4,618 | -6.7% |
| Deferred charges and accrued income | 490/1 | €3,563 | €5,912 | +€2,349 | +65.9% |
| Total equity and liabilities | 10/49 | €283,978 | €283,911 | -€67 | 0.0% |
| Equity | 10/15 | €1,387 | €21,350 | +€19,963 | +1,439% |
| Contributions | 10/11 | €1,500 | €1,500 | = | 0.0% |
| Reserves | 13 | €150 | €150 | = | 0.0% |
| Non-distributable reserves | 130/1 | €150 | €150 | = | 0.0% |
| Reserves not available under the articles | 1311 | €150 | €150 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€263 | €19,700 | +€19,963 | |
| Amounts payable | 17/49 | €282,591 | €262,561 | -€20,030 | -7.1% |
| Amounts payable after more than one year | 17 | €130,000 | €40,000 | -€90,000 | -69.2% |
| Financial debts | 170/4 | €130,000 | €40,000 | -€90,000 | -69.2% |
| Amounts payable within one year | 42/48 | €149,290 | €219,145 | +€69,854 | +46.8% |
| Financial debts | 43 | €522 | €12,833 | +€12,312 | +2,361% |
| Other loans | 439 | €522 | €12,833 | +€12,312 | +2,361% |
| Trade debts | 44 | €113,347 | €195,936 | +€82,589 | +72.9% |
| Suppliers | 440/4 | €113,347 | €195,936 | +€82,589 | +72.9% |
| Taxes, remuneration and social security | 45 | €26,831 | €10,375 | -€16,456 | -61.3% |
| Taxes | 450/3 | €8,987 | - | -€8,987 | |
| Remuneration and social security | 454/9 | €17,845 | €10,375 | -€7,470 | -41.9% |
| Other amounts payable | 47/48 | €8,590 | - | -€8,590 | |
| Accrued charges and deferred income | 492/3 | €3,301 | €3,416 | +€116 | +3.5% |
| Remuneration, social security and pensions | 62 | €126,588 | €92,191 | -€34,397 | -27.2% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €96 | €96 | = | 0.0% |
| Other operating charges | 640/8 | €517 | €470 | -€47 | -9.1% |
| Gross operating margin | 9900 | €178,314 | €124,482 | -€53,832 | -30.2% |
| Operating profit (loss) | 9901 | €51,112 | €31,725 | -€19,387 | -37.9% |
| Financial income | 75/76B | €2,415 | €2,240 | -€175 | -7.2% |
| Recurring financial income | 75 | €2,415 | €2,240 | -€175 | -7.2% |
| Financial charges | 65/66B | €4,301 | €3,719 | -€582 | -13.5% |
| Recurring financial charges | 65 | €4,301 | €3,719 | -€582 | -13.5% |
| Profit (loss) for the period before taxes | 9903 | €49,226 | €30,246 | -€18,981 | -38.6% |
| Income taxes | 67/77 | €6,610 | €10,283 | +€3,674 | +55.6% |
| Profit (loss) for the period | 9904 | €42,617 | €19,963 | -€22,654 | -53.2% |
| Profit (loss) for the period to be appropriated | 9905 | €42,617 | €19,963 | -€22,654 | -53.2% |
Next steps
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 7 November 2026 via checked.be.