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Story Creative: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Story Creative

BE 1009.167.511
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€25,734
2024 · €36,498-€10,764
Equity
€65,232
2024 · €39,498+€25,734
Cash
€50,385
2024 · €28,759+€21,626
Balance sheet total
€81,648
2024 · €56,994+€24,654

Largest movements

2024 to 2025
Assets
  • Cash +€21,626

    up €21,626 (+75.2%), from €28,759 to €50,385

    mainly Net result for the year (+€25,734) and Tax, wage and social debts (+€1,476)

  • Tangible fixed assets +€2,079

    new in 2025: €2,079

  • Receivables within one year +€1,904

    up €1,904 (+7.0%), from €27,279 to €29,184

    of which Other amounts receivable: +€13,692

  • Formation expenses -€956

    down €956 (-100%), from €956 to €0

Equity and liabilities
  • Reserves +€25,700

    up €25,700 (+70.4%), from €36,498 to €62,198

  • Trade debts -€2,556

    down €2,556 (-89.1%), from €2,869 to €313

  • Tax, wage and social debts +€1,476

    up €1,476 (+10.1%), from €14,626 to €16,102

Income statement
  • Gross operating margin -€8,872

    down €8,872 (-18.7%), from €47,533 to €38,661

  • Taxes +€2,999

    up €2,999 (+31.2%), from €9,622 to €12,622

  • Financial income +€898

    up €898 (+172%), from €523 to €1,422

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €36,498
Gross operating margin -€8,872
Depreciation +€436
Other operating charges -€180
Financial income +€898
Financial charges -€47
Taxes -€2,999
Result 2025 €25,734
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€24,225
Investment -€2,599
Financing €0
Cash 2024 €28,759
Net result for the year +€25,734
Depreciation +€1,475
Receivables within one year -€1,904
Trade debts -€2,556
Tax, wage and social debts +€1,476
Investment in fixed assets (net) -€2,599
Cash 2025 €50,385
brings cash intakes cash out
Every line side by side 34 lines
Line Code 2024 2025 Change %
Total assets 20/58 €56,994 €81,648 +€24,654 +43.3%
Formation expenses 20 €956 €0 -€956 -100%
Fixed assets 21/28 - €2,079 +€2,079
Tangible fixed assets 22/27 - €2,079 +€2,079
Furniture and vehicles 24 - €2,079 +€2,079
Current assets 29/58 €56,038 €79,568 +€23,530 +42.0%
Amounts receivable within one year 40/41 €27,279 €29,184 +€1,904 +7.0%
Trade receivables 40 €12,687 €900 -€11,787 -92.9%
Other amounts receivable 41 €14,592 €28,284 +€13,692 +93.8%
Cash at bank and in hand 54/58 €28,759 €50,385 +€21,626 +75.2%
Total equity and liabilities 10/49 €56,994 €81,648 +€24,654 +43.3%
Equity 10/15 €39,498 €65,232 +€25,734 +65.2%
Contributions 10/11 €3,000 €3,000 = 0.0%
Reserves 13 €36,498 €62,198 +€25,700 +70.4%
Distributable reserves 133 €36,498 €62,198 +€25,700 +70.4%
Profit (loss) carried forward 14 - €34 +€34
Amounts payable 17/49 €17,495 €16,415 -€1,080 -6.2%
Amounts payable within one year 42/48 €17,495 €16,415 -€1,080 -6.2%
Trade debts 44 €2,869 €313 -€2,556 -89.1%
Suppliers 440/4 €2,869 €313 -€2,556 -89.1%
Taxes, remuneration and social security 45 €14,626 €16,102 +€1,476 +10.1%
Taxes 450/3 €14,626 €16,102 +€1,476 +10.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,911 €1,475 -€436 -22.8%
Other operating charges 640/8 - €180 +€180
Gross operating margin 9900 €47,533 €38,661 -€8,872 -18.7%
Operating profit (loss) 9901 €45,622 €37,005 -€8,617 -18.9%
Financial income 75/76B €523 €1,422 +€898 +172%
Recurring financial income 75 €523 €1,422 +€898 +172%
Financial charges 65/66B €24 €71 +€47 +192%
Recurring financial charges 65 €24 €71 +€47 +192%
Profit (loss) for the period before taxes 9903 €46,121 €38,356 -€7,765 -16.8%
Income taxes 67/77 €9,622 €12,622 +€2,999 +31.2%
Profit (loss) for the period 9904 €36,498 €25,734 -€10,764 -29.5%
Profit (loss) for the period to be appropriated 9905 €36,498 €25,734 -€10,764 -29.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.