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StickUP: what changed

BE 0476.973.546NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
-€8,495
2024 · €1,631-€10,126
Equity
€35,177
2024 · €43,672-€8,495
Cash
€22,407
2024 · €17,958+€4,449
Balance sheet total
€46,666
2024 · €58,383-€11,716

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€19,421

    down €19,421 (-48.5%), from €40,027 to €20,606

    of which Trade receivables: -€12,967

  • Cash +€4,449

    up €4,449 (+24.8%), from €17,958 to €22,407

    mainly Receivables within one year (+€19,421) and Other debts (+€1,161)

  • Deferred charges and accrued income +€2,548

    up €2,548 (+751%), from €339 to €2,887

  • Tangible fixed assets +€708

    up €708 (+3,705%), from €19 to €727

Equity and liabilities
  • Profit (loss) carried forward -€8,495

    down €8,495 (-54.4%), from €15,612 to €7,117

  • Tax, wage and social debts -€2,389

    down €2,389 (-56.9%), from €4,197 to €1,808

  • Trade debts -€1,993

    down €1,993 (-19.0%), from €10,513 to €8,521

  • Other debts +€1,161

    new in 2025: €1,161

Income statement
  • Gross operating margin -€13,492

    down €13,492, from €6,169 to -€7,323

  • Depreciation -€1,938

    down €1,938 (-96.6%), from €2,006 to €68

  • Taxes -€1,714

    down €1,714 (-97.0%), from €1,768 to €54

  • Financial income -€203

    no longer reported in 2025 (was €203)

  • Other operating charges +€97

    up €97 (+16.6%), from €582 to €679

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €1,631
Gross operating margin -€13,492
Depreciation +€1,938
Other operating charges -€97
Financial income -€203
Financial charges +€13
Taxes +€1,714
Result 2025 -€8,495
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€5,225
Investment -€775
Financing €0
Cash 2024 €17,958
Net result for the year -€8,495
Depreciation +€68
Receivables within one year +€19,421
Deferred charges and accrued income -€2,548
Trade debts -€1,993
Tax, wage and social debts -€2,389
Other debts +€1,161
Investment in fixed assets (net) -€775
Cash 2025 €22,407
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €58,383 €46,666 -€11,716 -20.1%
Fixed assets 21/28 €58 €766 +€708 +1,215%
Tangible fixed assets 22/27 €19 €727 +€708 +3,705%
Furniture and vehicles 24 €19 €727 +€708 +3,705%
Financial fixed assets 28 €39 €39 = 0.0%
Current assets 29/58 €58,324 €45,901 -€12,424 -21.3%
Amounts receivable within one year 40/41 €40,027 €20,606 -€19,421 -48.5%
Trade receivables 40 €29,574 €16,606 -€12,967 -43.8%
Other amounts receivable 41 €10,454 €4,000 -€6,454 -61.7%
Cash at bank and in hand 54/58 €17,958 €22,407 +€4,449 +24.8%
Deferred charges and accrued income 490/1 €339 €2,887 +€2,548 +751%
Total equity and liabilities 10/49 €58,383 €46,666 -€11,716 -20.1%
Equity 10/15 €43,672 €35,177 -€8,495 -19.5%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €21,860 €21,860 = 0.0%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €20,000 €20,000 = 0.0%
Profit (loss) carried forward 14 €15,612 €7,117 -€8,495 -54.4%
Amounts payable 17/49 €14,711 €11,489 -€3,221 -21.9%
Amounts payable within one year 42/48 €14,711 €11,489 -€3,221 -21.9%
Trade debts 44 €10,513 €8,521 -€1,993 -19.0%
Suppliers 440/4 €10,513 €8,521 -€1,993 -19.0%
Taxes, remuneration and social security 45 €4,197 €1,808 -€2,389 -56.9%
Taxes 450/3 €4,197 €1,808 -€2,389 -56.9%
Other amounts payable 47/48 - €1,161 +€1,161
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,006 €68 -€1,938 -96.6%
Other operating charges 640/8 €582 €679 +€97 +16.6%
Gross operating margin 9900 €6,169 -€7,323 -€13,492
Operating profit (loss) 9901 €3,581 -€8,070 -€11,651
Financial income 75/76B €203 - -€203
Recurring financial income 75 €203 - -€203
Financial charges 65/66B €385 €372 -€13 -3.5%
Recurring financial charges 65 €385 €372 -€13 -3.5%
Profit (loss) for the period before taxes 9903 €3,399 -€8,441 -€11,840
Income taxes 67/77 €1,768 €54 -€1,714 -97.0%
Profit (loss) for the period 9904 €1,631 -€8,495 -€10,126
Profit (loss) for the period to be appropriated 9905 €1,631 -€8,495 -€10,126

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€40,288 to €49,368

Midpoint €44,072 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €35,177
Capitalised earnings €45,400 to €63,560
Indication €40,288 to €49,368

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€35,177
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€35,177

Capitalised earnings

net result for the year (9904)
2025
-€8,495
2024
€1,631
2023
€25,931
2022
-€8,665
2021
-€15,959
Average result
€6,356
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€45,400 / €52,967 / €63,560

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 9 November 2026 via checked.be.