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STARSS: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

STARSS

BE 0886.694.420
NACE 73.110, Advertising agencies
financial year 2023 against 2024filed annual accounts (NBB)
Net result for the year
-€104,321
2023 · -€27,590-€76,731
Equity
-€405,751
2023 · -€301,430-€104,321
Cash
€45,110
2023 · €106,220-€61,110
Balance sheet total
€244,639
2023 · €388,493-€143,854

Largest movements

2023 to 2024
Assets
  • Cash -€61,110

    down €61,110 (-57.5%), from €106,220 to €45,110

    mainly Net result for the year (-€104,321) and Short-term financial debts (-€41,550)

  • Receivables within one year -€55,348

    down €55,348 (-24.1%), from €229,363 to €174,015

    of which Trade receivables: -€59,750

  • Deferred charges and accrued income -€20,383

    down €20,383 (-69.8%), from €29,213 to €8,830

  • Tangible fixed assets -€7,013

    down €7,013 (-29.6%), from €23,696 to €16,683

    of which Furniture and vehicles: -€6,562

Equity and liabilities
  • Profit (loss) carried forward -€104,321

    down €104,321 (-32.4%), from -€321,835 to -€426,156

  • Trade debts +€67,409

    up €67,409 (+56.3%), from €119,655 to €187,064

  • Short-term financial debts -€41,550

    down €41,550 (-47.5%), from €87,384 to €45,834

  • Other debts -€31,264

    down €31,264 (-7.3%), from €426,977 to €395,713

  • Tax, wage and social debts -€28,706

    down €28,706 (-56.9%), from €50,484 to €21,779

    of which Remuneration and social security: -€18,385

Income statement
  • Gross operating margin -€84,599

    down €84,599 (-38.0%), from €222,400 to €137,800

  • Staff costs -€24,828

    down €24,828 (-10.5%), from €236,034 to €211,205

  • Other operating charges +€18,623

    up €18,623 (+2079.8%), from €895 to €19,518

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 -€27,590
Gross operating margin -€84,599
Staff costs +€24,828
Depreciation +€1,440
Other operating charges -€18,623
Financial charges +€469
Taxes -€245
Result 2024 -€104,321

Cash bridge derived

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€14,139
Investment €0
Financing -€46,972
Cash 2023 €106,220
Net result for the year -€104,321
Depreciation +€7,013
Receivables within one year +€55,348
Deferred charges and accrued income +€20,383
Trade debts +€67,409
Tax, wage and social debts -€28,706
Other debts -€31,264
Current portion of long-term debt -€5,422
Short-term financial debts -€41,550
Cash 2024 €45,110
Every line side by side 41 lines
Line Code 2023 2024 Change %
Total assets 20/58 €388,493 €244,639 -€143,854 -37.0%
Fixed assets 21/28 €23,696 €16,683 -€7,013 -29.6%
Tangible fixed assets 22/27 €23,696 €16,683 -€7,013 -29.6%
Plant, machinery and equipment 23 €1,506 €1,055 -€451 -29.9%
Furniture and vehicles 24 €22,190 €15,628 -€6,562 -29.6%
Current assets 29/58 €364,796 €227,955 -€136,841 -37.5%
Amounts receivable within one year 40/41 €229,363 €174,015 -€55,348 -24.1%
Trade receivables 40 €228,508 €168,758 -€59,750 -26.1%
Other amounts receivable 41 €854 €5,257 +€4,403 +515.3%
Cash at bank and in hand 54/58 €106,220 €45,110 -€61,110 -57.5%
Deferred charges and accrued income 490/1 €29,213 €8,830 -€20,383 -69.8%
Total equity and liabilities 10/49 €388,493 €244,639 -€143,854 -37.0%
Equity 10/15 -€301,430 -€405,751 -€104,321 -34.6%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €1,855 €1,855 = 0.0%
Non-distributable reserves 130/1 €1,855 €0 -€1,855 -100.0%
Reserves not available under the articles 1311 €1,855 €0 -€1,855 -100.0%
Distributable reserves 133 - €1,855 +€1,855
Profit (loss) carried forward 14 -€321,835 -€426,156 -€104,321 -32.4%
Amounts payable 17/49 €689,922 €650,389 -€39,533 -5.7%
Amounts payable within one year 42/48 €689,922 €650,389 -€39,533 -5.7%
Current portion of amounts payable after more than one year 42 €5,422 €0 -€5,422 -100.0%
Financial debts 43 €87,384 €45,834 -€41,550 -47.5%
Credit institutions 430/8 €87,384 €45,834 -€41,550 -47.5%
Trade debts 44 €119,655 €187,064 +€67,409 +56.3%
Suppliers 440/4 €119,655 €187,064 +€67,409 +56.3%
Taxes, remuneration and social security 45 €50,484 €21,779 -€28,706 -56.9%
Taxes 450/3 €11,096 €776 -€10,321 -93.0%
Remuneration and social security 454/9 €39,388 €21,003 -€18,385 -46.7%
Other amounts payable 47/48 €426,977 €395,713 -€31,264 -7.3%
Remuneration, social security and pensions 62 €236,034 €211,205 -€24,828 -10.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,452 €7,013 -€1,440 -17.0%
Other operating charges 640/8 €895 €19,518 +€18,623 +2079.8%
Gross operating margin 9900 €222,400 €137,800 -€84,599 -38.0%
Operating profit (loss) 9901 -€22,982 -€99,936 -€76,955 -334.9%
Financial charges 65/66B €4,343 €3,874 -€469 -10.8%
Recurring financial charges 65 €4,343 €3,874 -€469 -10.8%
Profit (loss) for the period before taxes 9903 -€27,325 -€103,811 -€76,486 -279.9%
Income taxes 67/77 €265 €510 +€245 +92.5%
Profit (loss) for the period 9904 -€27,590 -€104,321 -€76,731 -278.1%
Profit (loss) for the period to be appropriated 9905 -€27,590 -€104,321 -€76,731 -278.1%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 10 October 2026 via checked.be.