STAR MARKETING: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
STAR MARKETING
Largest movements
- Cash +€9,326
up €9,326 (+155%), from €5,998 to €15,324
mainly Net result for the year (+€11,061) and Depreciation (+€5,032)
- Tangible fixed assets -€5,032
down €5,032 (-31.4%), from €16,039 to €11,007
of which Furniture and vehicles: -€3,605
- Stocks and contracts +€3,631
up €3,631 (+11.9%), from €30,411 to €34,042
- Receivables within one year -€783
down €783 (-8.9%), from €8,806 to €8,023
- Profit (loss) carried forward +€11,061
up €11,061 (+42.7%), from €25,933 to €36,994
- Other debts -€3,096
down €3,096 (-42.5%), from €7,279 to €4,183
- Trade debts -€2,986
down €2,986 (-56.5%), from €5,282 to €2,296
- Advances received +€2,545
new in 2025: €2,545
- Tax, wage and social debts -€866
down €866 (-51.1%), from €1,693 to €827
- Gross operating margin +€13,257
up €13,257 (+85.6%), from €15,487 to €28,744
- Staff costs +€4,510
up €4,510 (+100%), from €4,493 to €9,003
- Other operating charges -€3,207
down €3,207 (-62.7%), from €5,119 to €1,912
- Financial charges +€862
up €862 (+824%), from €105 to €967
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €62,507 | €69,166 | +€6,658 | +10.7% |
| Fixed assets | 21/28 | €16,039 | €11,007 | -€5,032 | -31.4% |
| Tangible fixed assets | 22/27 | €16,039 | €11,007 | -€5,032 | -31.4% |
| Furniture and vehicles | 24 | €10,966 | €7,361 | -€3,605 | -32.9% |
| Other tangible fixed assets | 26 | €5,073 | €3,646 | -€1,427 | -28.1% |
| Current assets | 29/58 | €46,468 | €58,159 | +€11,691 | +25.2% |
| Stocks and contracts in progress | 3 | €30,411 | €34,042 | +€3,631 | +11.9% |
| Stocks | 30/36 | €30,411 | €34,042 | +€3,631 | +11.9% |
| Amounts receivable within one year | 40/41 | €8,806 | €8,023 | -€783 | -8.9% |
| Other amounts receivable | 41 | €8,806 | €8,023 | -€783 | -8.9% |
| Cash at bank and in hand | 54/58 | €5,998 | €15,324 | +€9,326 | +155% |
| Deferred charges and accrued income | 490/1 | €1,253 | €770 | -€483 | -38.5% |
| Total equity and liabilities | 10/49 | €62,507 | €69,166 | +€6,658 | +10.7% |
| Equity | 10/15 | €48,253 | €59,314 | +€11,061 | +22.9% |
| Contributions | 10/11 | €18,600 | €18,600 | = | 0.0% |
| Reserves | 13 | €3,720 | €3,720 | = | 0.0% |
| Non-distributable reserves | 130/1 | €3,720 | €3,720 | = | 0.0% |
| Reserves not available under the articles | 1311 | €3,720 | €3,720 | = | 0.0% |
| Profit (loss) carried forward | 14 | €25,933 | €36,994 | +€11,061 | +42.7% |
| Amounts payable | 17/49 | €14,255 | €9,852 | -€4,403 | -30.9% |
| Amounts payable within one year | 42/48 | €14,255 | €9,852 | -€4,403 | -30.9% |
| Trade debts | 44 | €5,282 | €2,296 | -€2,986 | -56.5% |
| Suppliers | 440/4 | €5,282 | €2,296 | -€2,986 | -56.5% |
| Advances received on contracts in progress | 46 | - | €2,545 | +€2,545 | |
| Taxes, remuneration and social security | 45 | €1,693 | €827 | -€866 | -51.1% |
| Remuneration and social security | 454/9 | €1,693 | €827 | -€866 | -51.1% |
| Other amounts payable | 47/48 | €7,279 | €4,183 | -€3,096 | -42.5% |
| Remuneration, social security and pensions | 62 | €4,493 | €9,003 | +€4,510 | +100% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €5,032 | €5,032 | = | 0.0% |
| Other operating charges | 640/8 | €5,119 | €1,912 | -€3,207 | -62.7% |
| Gross operating margin | 9900 | €15,487 | €28,744 | +€13,257 | +85.6% |
| Operating profit (loss) | 9901 | €843 | €12,798 | +€11,955 | +1,419% |
| Financial charges | 65/66B | €105 | €967 | +€862 | +824% |
| Recurring financial charges | 65 | €105 | €967 | +€862 | +824% |
| Profit (loss) for the period before taxes | 9903 | €738 | €11,831 | +€11,093 | +1,503% |
| Income taxes | 67/77 | €503 | €769 | +€267 | +53.1% |
| Profit (loss) for the period | 9904 | €235 | €11,061 | +€10,826 | +4,602% |
| Profit (loss) for the period to be appropriated | 9905 | €235 | €11,061 | +€10,826 | +4,602% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 29 October 2026 via checked.be.