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Sponsoring & Licensing: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Sponsoring & Licensing

BE 0637.917.728
NACE 74.991, Agents and managers of artists, athletes and other public figures
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
-€248
2023 · -€542+€294
Equity
-€20,190
2023 · -€19,942-€248
Cash
€186
2023 · €963-€777
Balance sheet total
€3,224
2023 · €3,890-€666

Largest movements

2023 to 2024
Assets
  • Cash -€777

    down €777 (-80.7%), from €963 to €186

    mainly Trade debts (-€990) and Net result for the year (-€248)

  • Receivables within one year +€111

    up €111 (+3.8%), from €2,926 to €3,037

    of which Other amounts receivable: +€111

Equity and liabilities
  • Trade debts -€990

    down €990 (-58.7%), from €1,689 to €698

  • Other debts +€572

    up €572 (+2.6%), from €22,144 to €22,716

  • Profit (loss) carried forward -€248

    down €248 (-0.6%), from -€38,564 to -€38,812

Income statement
  • Purchases and services +€1,015

    new in 2024: €1,015

  • Gross operating margin -€928

    down €928 (-80.9%), from €1,148 to €219

  • Depreciation -€871

    no longer reported in 2024 (was €871)

  • Turnover +€534

    new in 2024: €534

  • Other operating charges -€359

    down €359 (-48.1%), from €746 to €387

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 -€542
Gross operating margin -€928
Depreciation +€871
Other operating charges +€359
Financial charges -€7
Result 2024 -€248
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€777
Investment €0
Financing €0
Cash 2023 €963
Net result for the year -€248
Receivables within one year -€111
Trade debts -€990
Other debts +€572
Cash 2024 €186
brings cash intakes cash out
Every line side by side 31 lines
Line Code 2023 2024 Change %
Total assets 20/58 €3,890 €3,224 -€666 -17.1%
Current assets 29/58 €3,890 €3,224 -€666 -17.1%
Amounts receivable within one year 40/41 €2,926 €3,037 +€111 +3.8%
Trade receivables 40 €2,471 €2,471 = 0.0%
Other amounts receivable 41 €455 €566 +€111 +24.4%
Cash at bank and in hand 54/58 €963 €186 -€777 -80.7%
Total equity and liabilities 10/49 €3,890 €3,224 -€666 -17.1%
Equity 10/15 -€19,942 -€20,190 -€248 -1.2%
Contributions 10/11 €18,600 €18,600 = 0.0%
Capital 10 €18,600 €18,600 = 0.0%
Issued capital 100 €18,600 €18,600 = 0.0%
Reserves 13 €22 €22 = 0.0%
Non-distributable reserves 130/1 €22 €22 = 0.0%
Legal reserve 130 €22 €22 = 0.0%
Profit (loss) carried forward 14 -€38,564 -€38,812 -€248 -0.6%
Amounts payable 17/49 €23,832 €23,414 -€418 -1.8%
Amounts payable within one year 42/48 €23,832 €23,414 -€418 -1.8%
Trade debts 44 €1,689 €698 -€990 -58.7%
Suppliers 440/4 €1,689 €698 -€990 -58.7%
Other amounts payable 47/48 €22,144 €22,716 +€572 +2.6%
Turnover 70 - €534 +€534
Goods, raw materials, services and sundry goods 60/61 - €1,015 +€1,015
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €871 - -€871
Other operating charges 640/8 €746 €387 -€359 -48.1%
Gross operating margin 9900 €1,148 €219 -€928 -80.9%
Operating profit (loss) 9901 -€469 -€168 +€301 +64.2%
Financial charges 65/66B €72 €79 +€7 +9.9%
Recurring financial charges 65 €72 €79 +€7 +9.9%
Profit (loss) for the period before taxes 9903 -€542 -€248 +€294 +54.3%
Profit (loss) for the period 9904 -€542 -€248 +€294 +54.3%
Profit (loss) for the period to be appropriated 9905 -€542 -€248 +€294 +54.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.