SO!AGENCY: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
SO!AGENCY
NACE 73.120, Media representation
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€23,705
2024 · €60,120-€83,825
Equity
€566,631
2024 · €590,336-€23,705
Cash
€106,921
2024 · €114,410-€7,489
Balance sheet total
€858,411
2024 · €800,324+€58,087
Largest movements
Assets
- Receivables within one year +€68,030
up €68,030 (+11.0%), from €617,623 to €685,652
of which Trade receivables: +€35,549
- Tangible fixed assets -€9,374
down €9,374 (-15.7%), from €59,771 to €50,396
of which Other tangible fixed assets: -€9,126
Equity and liabilities
- Trade debts +€52,472
up €52,472 (+42.7%), from €122,768 to €175,240
- Accrued charges and deferred income +€40,496
up €40,496 (+95,465%), from €42 to €40,539
- Profit (loss) carried forward -€23,705
down €23,705 (-4.6%), from €519,236 to €495,531
Income statement
- Gross operating margin -€130,531
down €130,531 (-49.9%), from €261,609 to €131,079
- Staff costs -€24,011
down €24,011 (-19.9%), from €120,666 to €96,655
- Taxes -€16,730
down €16,730 (-80.7%), from €20,728 to €3,998
- Write-downs +€5,682
up €5,682 (+18.7%), from €30,445 to €36,128
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
€60,120
Gross operating margin
-€130,531
Staff costs
+€24,011
Depreciation
-€603
Write-downs
-€5,682
Other operating charges
+€2,484
Other operating items
+€9,591
Financial income
+€363
Financial charges
-€188
Taxes
+€16,730
Result 2025
-€23,705
raises the resultlowers the resultnot broken down further in the accounts
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€2,492
Investment
-€2,997
Financing
-€6,984
Cash 2024
€114,410
From operations (derived)
+€2,492
Net result for the year
-€23,705
Depreciation
+€9,899
Stocks and contracts
-€308
Receivables within one year
-€68,030
Deferred charges and accrued income
-€4,141
Trade debts
+€52,472
Tax, wage and social debts
-€4,192
Accrued charges and deferred income
+€40,496
Investment (derived)
-€2,997
Investment in fixed assets (net)
-€2,997
Financing
-€6,984
Debts after one year
-€5,290
Current portion of long-term debt
-€1,694
Cash 2025
€106,921
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €800,324 | €858,411 | +€58,087 | +7.3% |
| Fixed assets | 21/28 | €66,865 | €59,962 | -€6,903 | -10.3% |
| Tangible fixed assets | 22/27 | €59,771 | €50,396 | -€9,374 | -15.7% |
| Plant, machinery and equipment | 23 | €0 | - | = | |
| Furniture and vehicles | 24 | €2,176 | €1,928 | -€248 | -11.4% |
| Other tangible fixed assets | 26 | €57,595 | €48,468 | -€9,126 | -15.8% |
| Financial fixed assets | 28 | €7,094 | €9,566 | +€2,472 | +34.8% |
| Current assets | 29/58 | €733,459 | €798,449 | +€64,989 | +8.9% |
| Stocks and contracts in progress | 3 | - | €308 | +€308 | |
| Stocks | 30/36 | - | €308 | +€308 | |
| Amounts receivable within one year | 40/41 | €617,623 | €685,652 | +€68,030 | +11.0% |
| Trade receivables | 40 | €555,927 | €591,476 | +€35,549 | +6.4% |
| Other amounts receivable | 41 | €61,696 | €94,176 | +€32,480 | +52.6% |
| Cash at bank and in hand | 54/58 | €114,410 | €106,921 | -€7,489 | -6.5% |
| Deferred charges and accrued income | 490/1 | €1,426 | €5,567 | +€4,141 | +290% |
| Total equity and liabilities | 10/49 | €800,324 | €858,411 | +€58,087 | +7.3% |
| Equity | 10/15 | €590,336 | €566,631 | -€23,705 | -4.0% |
| Contributions | 10/11 | €52,350 | €52,350 | = | 0.0% |
| Reserves | 13 | €18,750 | €18,750 | = | 0.0% |
| Non-distributable reserves | 130/1 | €3,750 | €3,750 | = | 0.0% |
| Reserves not available under the articles | 1311 | €3,750 | €3,750 | = | 0.0% |
| Tax-exempt reserves | 132 | €15,000 | €15,000 | = | 0.0% |
| Profit (loss) carried forward | 14 | €519,236 | €495,531 | -€23,705 | -4.6% |
| Amounts payable | 17/49 | €209,988 | €291,780 | +€81,791 | +39.0% |
| Amounts payable after more than one year | 17 | €11,780 | €6,490 | -€5,290 | -44.9% |
| Financial debts | 170/4 | €11,780 | €6,490 | -€5,290 | -44.9% |
| Amounts payable within one year | 42/48 | €198,166 | €244,751 | +€46,585 | +23.5% |
| Current portion of amounts payable after more than one year | 42 | €6,984 | €5,290 | -€1,694 | -24.3% |
| Trade debts | 44 | €122,768 | €175,240 | +€52,472 | +42.7% |
| Suppliers | 440/4 | €122,768 | €175,240 | +€52,472 | +42.7% |
| Taxes, remuneration and social security | 45 | €68,414 | €64,221 | -€4,192 | -6.1% |
| Taxes | 450/3 | €47,606 | €52,645 | +€5,039 | +10.6% |
| Remuneration and social security | 454/9 | €20,808 | €11,576 | -€9,231 | -44.4% |
| Accrued charges and deferred income | 492/3 | €42 | €40,539 | +€40,496 | +95,465% |
| Non-recurring operating income | 76A | €17,712 | €33,761 | +€16,049 | +90.6% |
| Remuneration, social security and pensions | 62 | €120,666 | €96,655 | -€24,011 | -19.9% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €9,297 | €9,899 | +€603 | +6.5% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | €30,445 | €36,128 | +€5,682 | +18.7% |
| Other operating charges | 640/8 | €4,073 | €1,590 | -€2,484 | -61.0% |
| Non-recurring operating charges | 66A | €18,468 | €8,876 | -€9,591 | -51.9% |
| Gross operating margin | 9900 | €261,609 | €131,079 | -€130,531 | -49.9% |
| Operating profit (loss) | 9901 | €78,660 | -€22,070 | -€100,730 | |
| Financial income | 75/76B | €2,581 | €2,944 | +€363 | +14.1% |
| Recurring financial income | 75 | €2,581 | €2,944 | +€363 | +14.1% |
| Financial charges | 65/66B | €393 | €582 | +€188 | +47.9% |
| Recurring financial charges | 65 | €393 | €582 | +€188 | +47.9% |
| Profit (loss) for the period before taxes | 9903 | €80,848 | -€19,707 | -€100,554 | |
| Income taxes | 67/77 | €20,728 | €3,998 | -€16,730 | -80.7% |
| Profit (loss) for the period | 9904 | €60,120 | -€23,705 | -€83,825 | |
| Profit (loss) for the period to be appropriated | 9905 | €60,120 | -€23,705 | -€83,825 |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 14 October 2026 via checked.be.