Smarketing: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Smarketing
Largest movements
- Receivables within one year -€17,885
down €17,885 (-78.0%), from €22,917 to €5,032
of which Trade receivables: -€12,439
- Tangible fixed assets -€3,219
down €3,219 (-31.3%), from €10,291 to €7,072
of which Plant, machinery and equipment: -€2,293
- Cash +€622
up €622 (+24,019%), from €3 to €625
mainly Receivables within one year (+€17,885) and Depreciation (+€3,219)
- Profit (loss) carried forward -€17,566
down €17,566 (-6,592%), from -€266 to -€17,833
- Tax, wage and social debts -€2,306
down €2,306 (-74.8%), from €3,085 to €779
of which Remuneration and social security: -€2,000
- Trade debts -€610
down €610 (-13.3%), from €4,572 to €3,962
- Gross operating margin -€19,206
down €19,206, from €5,336 to -€13,870
- Financial charges -€1,181
down €1,181 (-80.5%), from €1,467 to €286
- Taxes -€428
down €428 (-70.9%), from €603 to €176
- Other operating charges -€310
down €310 (-95.3%), from €325 to €15
From the 2023 result to the 2024 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Derived cash bridge
Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2023 | 2024 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €34,067 | €13,585 | -€20,482 | -60.1% |
| Fixed assets | 21/28 | €10,291 | €7,072 | -€3,219 | -31.3% |
| Tangible fixed assets | 22/27 | €10,291 | €7,072 | -€3,219 | -31.3% |
| Plant, machinery and equipment | 23 | €8,823 | €6,530 | -€2,293 | -26.0% |
| Furniture and vehicles | 24 | €1,468 | €542 | -€926 | -63.1% |
| Current assets | 29/58 | €23,776 | €6,513 | -€17,263 | -72.6% |
| Amounts receivable within one year | 40/41 | €22,917 | €5,032 | -€17,885 | -78.0% |
| Trade receivables | 40 | €15,083 | €2,644 | -€12,439 | -82.5% |
| Other amounts receivable | 41 | €7,834 | €2,388 | -€5,446 | -69.5% |
| Cash at bank and in hand | 54/58 | €3 | €625 | +€622 | +24,019% |
| Deferred charges and accrued income | 490/1 | €856 | €856 | -€0 | 0.0% |
| Total equity and liabilities | 10/49 | €34,067 | €13,585 | -€20,482 | -60.1% |
| Equity | 10/15 | €26,410 | €8,844 | -€17,566 | -66.5% |
| Contributions | 10/11 | €6,800 | €6,800 | = | 0.0% |
| Reserves | 13 | €19,877 | €19,877 | = | 0.0% |
| Distributable reserves | 133 | €19,877 | €19,877 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€266 | -€17,833 | -€17,566 | -6,592% |
| Amounts payable | 17/49 | €7,657 | €4,741 | -€2,916 | -38.1% |
| Amounts payable within one year | 42/48 | €7,657 | €4,741 | -€2,916 | -38.1% |
| Trade debts | 44 | €4,572 | €3,962 | -€610 | -13.3% |
| Suppliers | 440/4 | €4,572 | €3,962 | -€610 | -13.3% |
| Taxes, remuneration and social security | 45 | €3,085 | €779 | -€2,306 | -74.8% |
| Taxes | 450/3 | €1,085 | €779 | -€306 | -28.2% |
| Remuneration and social security | 454/9 | €2,000 | - | -€2,000 | |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €3,228 | €3,219 | -€9 | -0.3% |
| Other operating charges | 640/8 | €325 | €15 | -€310 | -95.3% |
| Gross operating margin | 9900 | €5,336 | -€13,870 | -€19,206 | |
| Operating profit (loss) | 9901 | €1,782 | -€17,105 | -€18,887 | |
| Financial income | 75/76B | €22 | - | -€22 | |
| Recurring financial income | 75 | €22 | - | -€22 | |
| Financial charges | 65/66B | €1,467 | €286 | -€1,181 | -80.5% |
| Recurring financial charges | 65 | €1,467 | €286 | -€1,181 | -80.5% |
| Profit (loss) for the period before taxes | 9903 | €337 | -€17,391 | -€17,728 | |
| Income taxes | 67/77 | €603 | €176 | -€428 | -70.9% |
| Profit (loss) for the period | 9904 | -€266 | -€17,566 | -€17,300 | -6,492% |
| Profit (loss) for the period to be appropriated | 9905 | -€266 | -€17,566 | -€17,300 | -6,492% |
Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 27 October 2026 via checked.be.