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SLOGANS: what changed

What changed

SLOGANS

BE 0823.833.371
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Financial years compared with
Net result for the year
-€5,075
2024 · -€20,734+€15,659
Equity
-€1,146
2024 · €3,929-€5,075
Cash
€2,652
2024 · €3,225-€573
Balance sheet total
€33,079
2024 · €37,431-€4,352

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€4,416

    down €4,416 (-15.6%), from €28,371 to €23,955

    of which Other amounts receivable: -€2,277

  • Deferred charges and accrued income +€1,240

    new in 2025: €1,240

  • Tangible fixed assets -€603

    down €603 (-10.5%), from €5,745 to €5,142

    of which Furniture and vehicles: -€523

  • Cash -€573

    down €573 (-17.8%), from €3,225 to €2,652

    mainly Debts after one year (-€5,871) and Net result for the year (-€5,075)

Equity and liabilities
  • Trade debts +€6,015

    up €6,015 (+241%), from €2,497 to €8,512

  • Debts after one year -€5,871

    down €5,871 (-51.7%), from €11,346 to €5,475

  • Profit (loss) carried forward -€5,075

    down €5,075 (-36.7%), from -€13,813 to -€18,888

  • Other debts +€4,364

    up €4,364 (+383%), from €1,140 to €5,504

  • Current portion of long-term debt -€4,323

    down €4,323 (-43.4%), from €9,955 to €5,632

Income statement
  • Depreciation -€10,124

    down €10,124 (-94.4%), from €10,727 to €603

  • Taxes -€7,001

    down €7,001 (-37.7%), from €18,592 to €11,591

  • Gross operating margin -€2,538

    down €2,538 (-22.5%), from €11,262 to €8,724

  • Financial charges -€1,200

    down €1,200 (-59.0%), from €2,033 to €833

  • Other operating charges +€127

    up €127 (+19.8%), from €645 to €772

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€20,734
Gross operating margin -€2,538
Depreciation +€10,124
Other operating charges -€127
Financial charges +€1,200
Taxes +€7,001
Result 2025 -€5,075
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€9,620
Investment +€0
Financing -€10,194
Cash 2024 €3,225
Net result for the year -€5,075
Depreciation +€603
Receivables within one year +€4,416
Deferred charges and accrued income -€1,240
Trade debts +€6,015
Tax, wage and social debts +€538
Other debts +€4,364
Investment in fixed assets (net) +€0
Debts after one year -€5,871
Current portion of long-term debt -€4,323
Contributions, distributions and other -€0
Cash 2025 €2,652
brings cash intakes cash out
Every line side by side 39 lines
Line Code 2024 2025 Change %
Total assets 20/58 €37,431 €33,079 -€4,352 -11.6%
Fixed assets 21/28 €5,835 €5,232 -€603 -10.3%
Tangible fixed assets 22/27 €5,745 €5,142 -€603 -10.5%
Land and buildings 22 €5,222 €5,142 -€80 -1.5%
Furniture and vehicles 24 €523 €0 -€523 -100%
Financial fixed assets 28 €90 €90 = 0.0%
Current assets 29/58 €31,596 €27,847 -€3,749 -11.9%
Amounts receivable within one year 40/41 €28,371 €23,955 -€4,416 -15.6%
Trade receivables 40 €7,044 €4,905 -€2,139 -30.4%
Other amounts receivable 41 €21,327 €19,050 -€2,277 -10.7%
Cash at bank and in hand 54/58 €3,225 €2,652 -€573 -17.8%
Deferred charges and accrued income 490/1 - €1,240 +€1,240
Total equity and liabilities 10/49 €37,431 €33,079 -€4,352 -11.6%
Equity 10/15 €3,929 -€1,146 -€5,075
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €11,542 €11,542 -€0 0.0%
Distributable reserves 133 €11,542 €11,542 -€0 0.0%
Profit (loss) carried forward 14 -€13,813 -€18,888 -€5,075 -36.7%
Amounts payable 17/49 €33,502 €34,225 +€723 +2.2%
Amounts payable after more than one year 17 €11,346 €5,475 -€5,871 -51.7%
Financial debts 170/4 €11,346 €5,475 -€5,871 -51.7%
Amounts payable within one year 42/48 €22,156 €28,750 +€6,594 +29.8%
Current portion of amounts payable after more than one year 42 €9,955 €5,632 -€4,323 -43.4%
Trade debts 44 €2,497 €8,512 +€6,015 +241%
Suppliers 440/4 €2,497 €8,512 +€6,015 +241%
Advances received on contracts in progress 46 €5,000 €5,000 = 0.0%
Taxes, remuneration and social security 45 €3,564 €4,102 +€538 +15.1%
Taxes 450/3 €3,564 €4,102 +€538 +15.1%
Other amounts payable 47/48 €1,140 €5,504 +€4,364 +383%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,727 €603 -€10,124 -94.4%
Other operating charges 640/8 €645 €772 +€127 +19.8%
Gross operating margin 9900 €11,262 €8,724 -€2,538 -22.5%
Operating profit (loss) 9901 -€110 €7,349 +€7,459
Financial charges 65/66B €2,033 €833 -€1,200 -59.0%
Recurring financial charges 65 €2,033 €833 -€1,200 -59.0%
Profit (loss) for the period before taxes 9903 -€2,143 €6,516 +€8,659
Income taxes 67/77 €18,592 €11,591 -€7,001 -37.7%
Profit (loss) for the period 9904 -€20,734 -€5,075 +€15,659 +75.5%
Profit (loss) for the period to be appropriated 9905 -€20,734 -€5,075 +€15,659 +75.5%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 30 September 2024 and 30 September 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 2 November 2026 via checked.be.