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SIMONIS PUBLICITE: what changed

BE 0447.032.517NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€1,568
2024 · €3,402-€1,833
Equity
€77,782
2024 · €76,214+€1,568
Cash
€42,837
2024 · €44,381-€1,544
Balance sheet total
€82,908
2024 · €79,613+€3,294

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€5,575

    up €5,575 (+68.1%), from €8,192 to €13,767

    of which Trade receivables: +€3,297

  • Cash -€1,544

    down €1,544 (-3.5%), from €44,381 to €42,837

    mainly Receivables within one year (-€5,575) and Deferred charges and accrued income (-€96)

  • Tangible fixed assets -€833

    down €833 (-3.2%), from €26,031 to €25,197

    of which Other tangible fixed assets: -€805

Equity and liabilities
  • Profit (loss) carried forward +€1,568

    up €1,568 (+1.9%), from -€82,423 to -€80,855

  • Other debts +€1,542

    up €1,542 (+85.0%), from €1,813 to €3,355

Income statement
  • Gross operating margin -€1,810

    down €1,810 (-20.2%), from €8,984 to €7,174

  • Other operating charges -€540

    down €540 (-10.2%), from €5,283 to €4,743

  • Financial income -€512

    down €512 (-71.7%), from €714 to €202

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €3,402
Gross operating margin -€1,810
Other operating charges +€540
Financial income -€512
Financial charges -€51
Result 2025 €1,568
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€1,544
Investment €0
Financing €0
Cash 2024 €44,381
Net result for the year +€1,568
Depreciation +€833
Receivables within one year -€5,575
Deferred charges and accrued income -€96
Trade debts +€233
Other debts +€1,542
Accrued charges and deferred income -€49
Cash 2025 €42,837
brings cash intakes cash out
Every line side by side 35 lines
Line Code 2024 2025 Change %
Total assets 20/58 €79,613 €82,908 +€3,294 +4.1%
Fixed assets 21/28 €26,155 €25,321 -€833 -3.2%
Tangible fixed assets 22/27 €26,031 €25,197 -€833 -3.2%
Land and buildings 22 €22,151 €22,123 -€28 -0.1%
Other tangible fixed assets 26 €3,879 €3,074 -€805 -20.8%
Financial fixed assets 28 €124 €124 = 0.0%
Current assets 29/58 €53,459 €57,586 +€4,127 +7.7%
Amounts receivable within one year 40/41 €8,192 €13,767 +€5,575 +68.1%
Trade receivables 40 €589 €3,885 +€3,297 +560%
Other amounts receivable 41 €7,603 €9,882 +€2,279 +30.0%
Cash at bank and in hand 54/58 €44,381 €42,837 -€1,544 -3.5%
Deferred charges and accrued income 490/1 €886 €982 +€96 +10.8%
Total equity and liabilities 10/49 €79,613 €82,908 +€3,294 +4.1%
Equity 10/15 €76,214 €77,782 +€1,568 +2.1%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €140,037 €140,037 = 0.0%
Distributable reserves 133 €140,037 €140,037 = 0.0%
Profit (loss) carried forward 14 -€82,423 -€80,855 +€1,568 +1.9%
Amounts payable 17/49 €3,399 €5,125 +€1,726 +50.8%
Amounts payable within one year 42/48 €3,305 €5,079 +€1,775 +53.7%
Trade debts 44 €1,492 €1,725 +€233 +15.6%
Suppliers 440/4 €1,492 €1,725 +€233 +15.6%
Other amounts payable 47/48 €1,813 €3,355 +€1,542 +85.0%
Accrued charges and deferred income 492/3 €95 €46 -€49 -51.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €833 €833 = 0.0%
Other operating charges 640/8 €5,283 €4,743 -€540 -10.2%
Gross operating margin 9900 €8,984 €7,174 -€1,810 -20.2%
Operating profit (loss) 9901 €2,868 €1,598 -€1,271 -44.3%
Financial income 75/76B €714 €202 -€512 -71.7%
Recurring financial income 75 €714 €202 -€512 -71.7%
Financial charges 65/66B €181 €232 +€51 +28.1%
Recurring financial charges 65 €181 €232 +€51 +28.1%
Profit (loss) for the period before taxes 9903 €3,402 €1,568 -€1,833 -53.9%
Profit (loss) for the period 9904 €3,402 €1,568 -€1,833 -53.9%
Profit (loss) for the period to be appropriated 9905 €3,402 €1,568 -€1,833 -53.9%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€46,209 to €49,136

Midpoint €47,429 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Adjusted equity €77,782
Capitalised earnings €14,636 to €20,490
Indication €46,209 to €49,136

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€77,782
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€77,782

Capitalised earnings

net result for the year (9904)
2025
€1,568
2024
€3,402
2023
€1,176
2022
-€10,484
2021
-€14,445
Average result
€2,049
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€14,636 / €17,075 / €20,490

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 10 November 2026 via checked.be.