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SHORTCUT ADVERTISING: what changed

What changed

SHORTCUT ADVERTISING

BE 0886.808.741
NACE 73.120, Media representation
filed annual accounts (NBB)
Financial years compared with
Net result for the year
-€129,412
2024 · -€31,354-€98,057
Equity
€38,612
2024 · €168,023-€129,412
Cash
€34,326
2024 · €173,192-€138,865
Balance sheet total
€467,882
2024 · €416,631+€51,251

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€234,613

    up €234,613 (+124%), from €189,713 to €424,326

    of which Trade receivables: +€157,966

  • Cash -€138,865

    down €138,865 (-80.2%), from €173,192 to €34,326

    mainly Receivables within one year (-€234,613) and Net result for the year (-€129,412)

  • Stocks and contracts -€38,919

    no longer reported in 2025 (was €38,919)

  • Tangible fixed assets -€5,656

    down €5,656 (-65.1%), from €8,689 to €3,032

    of which Plant, machinery and equipment: -€4,990

Equity and liabilities
  • Trade debts +€284,839

    up €284,839 (+696%), from €40,932 to €325,770

  • Reserves -€129,412

    down €129,412 (-80.0%), from €161,723 to €32,312

  • Short-term financial debts -€100,000

    down €100,000 (-50.0%), from €200,000 to €100,000

Income statement
  • Gross operating margin -€215,811

    down €215,811, from €104,353 to -€111,458

  • Staff costs -€80,732

    no longer reported in 2025 (was €80,732)

  • Write-downs -€15,392

    down €15,392, from €14,622 to -€770

  • Other operating charges -€13,750

    down €13,750 (-85.9%), from €16,012 to €2,262

  • Financial charges -€5,779

    down €5,779 (-35.3%), from €16,390 to €10,611

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€31,354
Gross operating margin -€215,811
Staff costs +€80,732
Depreciation +€2,419
Write-downs +€15,392
Other operating charges +€13,750
Financial income -€316
Financial charges +€5,779
Taxes -€4
Result 2025 -€129,412
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€38,865
Investment €0
Financing -€100,000
Cash 2024 €173,192
Net result for the year -€129,412
Depreciation +€5,656
Stocks and contracts +€38,919
Receivables within one year -€234,613
Smaller working-capital items -€74
Trade debts +€284,839
Accrued charges and deferred income -€4,180
Short-term financial debts -€100,000
Cash 2025 €34,326
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €416,631 €467,882 +€51,251 +12.3%
Fixed assets 21/28 €14,474 €8,817 -€5,656 -39.1%
Tangible fixed assets 22/27 €8,689 €3,032 -€5,656 -65.1%
Plant, machinery and equipment 23 €6,340 €1,350 -€4,990 -78.7%
Furniture and vehicles 24 €2,349 €1,683 -€667 -28.4%
Financial fixed assets 28 €5,785 €5,785 = 0.0%
Current assets 29/58 €402,157 €459,064 +€56,907 +14.2%
Stocks and contracts in progress 3 €38,919 - -€38,919
Contracts in progress 37 €38,919 - -€38,919
Amounts receivable within one year 40/41 €189,713 €424,326 +€234,613 +124%
Trade receivables 40 €140,311 €298,278 +€157,966 +113%
Other amounts receivable 41 €49,402 €126,049 +€76,647 +155%
Cash at bank and in hand 54/58 €173,192 €34,326 -€138,865 -80.2%
Deferred charges and accrued income 490/1 €334 €412 +€78 +23.4%
Total equity and liabilities 10/49 €416,631 €467,882 +€51,251 +12.3%
Equity 10/15 €168,023 €38,612 -€129,412 -77.0%
Contributions 10/11 €6,300 €6,300 = 0.0%
Reserves 13 €161,723 €32,312 -€129,412 -80.0%
Distributable reserves 133 €161,723 €32,312 -€129,412 -80.0%
Amounts payable 17/49 €248,608 €429,270 +€180,662 +72.7%
Amounts payable within one year 42/48 €242,058 €426,900 +€184,842 +76.4%
Financial debts 43 €200,000 €100,000 -€100,000 -50.0%
Credit institutions 430/8 €200,000 €100,000 -€100,000 -50.0%
Trade debts 44 €40,932 €325,770 +€284,839 +696%
Suppliers 440/4 €40,932 €325,770 +€284,839 +696%
Taxes, remuneration and social security 45 €507 €511 +€4 +0.7%
Taxes 450/3 €507 €511 +€4 +0.7%
Other amounts payable 47/48 €619 €619 = 0.0%
Accrued charges and deferred income 492/3 €6,551 €2,370 -€4,180 -63.8%
Non-recurring operating income 76A €1,723 - -€1,723
Remuneration, social security and pensions 62 €80,732 - -€80,732
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €8,076 €5,656 -€2,419 -30.0%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €14,622 -€770 -€15,392
Other operating charges 640/8 €16,012 €2,262 -€13,750 -85.9%
Gross operating margin 9900 €104,353 -€111,458 -€215,811
Operating profit (loss) 9901 -€15,090 -€118,606 -€103,516 -686%
Financial income 75/76B €318 €2 -€316 -99.4%
Recurring financial income 75 €318 €2 -€316 -99.4%
Financial charges 65/66B €16,390 €10,611 -€5,779 -35.3%
Recurring financial charges 65 €16,390 €10,611 -€5,779 -35.3%
Profit (loss) for the period before taxes 9903 -€31,162 -€129,216 -€98,054 -315%
Income taxes 67/77 €192 €196 +€4 +1.8%
Profit (loss) for the period 9904 -€31,354 -€129,412 -€98,057 -313%
Profit (loss) for the period to be appropriated 9905 -€31,354 -€129,412 -€98,057 -313%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 2 November 2026 via checked.be.