Skip to content

SHAKEUP: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SHAKEUP

BE 0746.712.433
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€53,026
2024 · €32,889+€20,137
Equity
€128,207
2024 · €75,181+€53,026
Cash
€92,336
2024 · €75,527+€16,809
Balance sheet total
€357,374
2024 · €230,490+€126,883

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€106,058

    up €106,058 (+87.3%), from €121,457 to €227,515

    of which Trade receivables: +€102,044

  • Cash +€16,809

    up €16,809 (+22.3%), from €75,527 to €92,336

    mainly Net result for the year (+€53,026) and Accrued charges and deferred income (+€50,000)

  • Tangible fixed assets -€13,352

    down €13,352 (-63.1%), from €21,149 to €7,797

    of which Other tangible fixed assets: -€11,339

  • Intangible fixed assets +€13,098

    up €13,098 (+137.1%), from €9,552 to €22,650

  • Deferred charges and accrued income +€4,271

    up €4,271 (+327.4%), from €1,305 to €5,575

Equity and liabilities
  • Profit (loss) carried forward +€53,026

    up €53,026 (+73.5%), from €72,181 to €125,207

  • Accrued charges and deferred income +€50,000

    new in 2025: €50,000

  • Tax, wage and social debts +€21,484

    up €21,484 (+73.1%), from €29,387 to €50,871

    of which Taxes: +€16,020

  • Trade debts +€6,842

    up €6,842 (+8.3%), from €82,637 to €89,480

  • Debts after one year -€3,971

    down €3,971 (-17.2%), from €23,095 to €19,124

    of which Financial debts: -€3,971

Income statement
  • Staff costs -€63,297

    down €63,297 (-82.4%), from €76,826 to €13,529

  • Gross operating margin -€34,337

    down €34,337 (-24.8%), from €138,309 to €103,972

  • Taxes +€4,819

    up €4,819 (+34.7%), from €13,870 to €18,689

  • Depreciation -€3,397

    down €3,397 (-32.1%), from €10,599 to €7,202

  • Financial charges -€2,645

    down €2,645 (-75.2%), from €3,518 to €873

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €32,889
Gross operating margin -€34,337
Staff costs +€63,297
Depreciation +€3,397
Write-downs -€595
Other operating charges -€36
Other operating items -€9,965
Financial income +€551
Financial charges +€2,645
Taxes -€4,819
Result 2025 €53,026

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€28,251
Investment -€6,948
Financing -€4,495
Cash 2024 €75,527
Net result for the year +€53,026
Depreciation +€7,202
Receivables within one year -€106,058
Deferred charges and accrued income -€4,271
Trade debts +€6,842
Tax, wage and social debts +€21,484
Other debts +€26
Accrued charges and deferred income +€50,000
Investment in fixed assets (net) -€6,948
Debts after one year -€3,971
Current portion of long-term debt -€441
Short-term financial debts -€83
Cash 2025 €92,336
Every line side by side 50 lines
Line Code 2024 2025 Change %
Total assets 20/58 €230,490 €357,374 +€126,883 +55.0%
Fixed assets 21/28 €32,201 €31,947 -€254 -0.8%
Intangible fixed assets 21 €9,552 €22,650 +€13,098 +137.1%
Tangible fixed assets 22/27 €21,149 €7,797 -€13,352 -63.1%
Land and buildings 22 €0 - =
Plant, machinery and equipment 23 €1,095 €626 -€469 -42.8%
Furniture and vehicles 24 €3,058 €1,513 -€1,545 -50.5%
Other tangible fixed assets 26 €16,997 €5,658 -€11,339 -66.7%
Financial fixed assets 28 €1,500 €1,500 = 0.0%
Current assets 29/58 €198,289 €325,427 +€127,138 +64.1%
Amounts receivable within one year 40/41 €121,457 €227,515 +€106,058 +87.3%
Trade receivables 40 €121,431 €223,475 +€102,044 +84.0%
Other amounts receivable 41 €26 €4,040 +€4,014 +15378.9%
Cash at bank and in hand 54/58 €75,527 €92,336 +€16,809 +22.3%
Deferred charges and accrued income 490/1 €1,305 €5,575 +€4,271 +327.4%
Total equity and liabilities 10/49 €230,490 €357,374 +€126,883 +55.0%
Equity 10/15 €75,181 €128,207 +€53,026 +70.5%
Contributions 10/11 €3,000 €3,000 = 0.0%
Profit (loss) carried forward 14 €72,181 €125,207 +€53,026 +73.5%
Amounts payable 17/49 €155,310 €229,167 +€73,857 +47.6%
Amounts payable after more than one year 17 €23,095 €19,124 -€3,971 -17.2%
Financial debts 170/4 €23,095 €19,124 -€3,971 -17.2%
Other amounts payable 178/9 €0 - =
Amounts payable within one year 42/48 €132,214 €160,043 +€27,828 +21.0%
Current portion of amounts payable after more than one year 42 €4,412 €3,971 -€441 -10.0%
Financial debts 43 €83 €0 -€83 -100.0%
Other loans 439 €83 €0 -€83 -100.0%
Trade debts 44 €82,637 €89,480 +€6,842 +8.3%
Suppliers 440/4 €82,637 €89,480 +€6,842 +8.3%
Taxes, remuneration and social security 45 €29,387 €50,871 +€21,484 +73.1%
Taxes 450/3 €29,387 €45,407 +€16,020 +54.5%
Remuneration and social security 454/9 €0 €5,464 +€5,464
Other amounts payable 47/48 €15,695 €15,721 +€26 +0.2%
Accrued charges and deferred income 492/3 - €50,000 +€50,000
Non-recurring operating income 76A €3,826 €0 -€3,826 -100.0%
Remuneration, social security and pensions 62 €76,826 €13,529 -€63,297 -82.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,599 €7,202 -€3,397 -32.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 - €595 +€595
Other operating charges 640/8 €607 €643 +€36 +6.0%
Non-recurring operating charges 66A - €9,965 +€9,965
Gross operating margin 9900 €138,309 €103,972 -€34,337 -24.8%
Operating profit (loss) 9901 €50,277 €72,037 +€21,759 +43.3%
Financial income 75/76B €0 €551 +€551
Recurring financial income 75 €0 €551 +€551
Financial charges 65/66B €3,518 €873 -€2,645 -75.2%
Recurring financial charges 65 €3,518 €873 -€2,645 -75.2%
Profit (loss) for the period before taxes 9903 €46,759 €71,715 +€24,956 +53.4%
Income taxes 67/77 €13,870 €18,689 +€4,819 +34.7%
Profit (loss) for the period 9904 €32,889 €53,026 +€20,137 +61.2%
Profit (loss) for the period to be appropriated 9905 €32,889 €53,026 +€20,137 +61.2%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 5 October 2026 via checked.be.