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SERVE COMMUNICATION: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SERVE COMMUNICATION

BE 0473.594.481
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€43,014
2024 · €46,395-€3,382
Equity
€114,672
2024 · €71,659+€43,014
Cash
€12,626
2024 · €8,181+€4,446
Balance sheet total
€150,122
2024 · €79,780+€70,342

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€36,932

    up €36,932 (+219.5%), from €16,829 to €53,760

    of which Furniture and vehicles: +€39,417

  • Current investments +€33,000

    up €33,000 (+110.0%), from €30,000 to €63,000

  • Receivables within one year -€4,615

    down €4,615 (-19.0%), from €24,300 to €19,685

    of which Trade receivables: -€12,959

  • Cash +€4,446

    up €4,446 (+54.3%), from €8,181 to €12,626

    mainly Net result for the year (+€43,014) and Debts after one year (+€20,958)

Equity and liabilities
  • Reserves +€43,000

    up €43,000 (+2311.8%), from €1,860 to €44,860

    of which Distributable reserves: +€43,000

  • Debts after one year +€20,958

    new in 2025: €20,958

  • Current portion of long-term debt +€7,335

    new in 2025: €7,335

  • Tax, wage and social debts -€2,113

    down €2,113 (-27.6%), from €7,669 to €5,555

Income statement
  • Gross operating margin -€3,602

    down €3,602 (-5.1%), from €70,658 to €67,056

  • Depreciation +€2,387

    up €2,387 (+69.8%), from €3,421 to €5,807

  • Other operating charges -€2,073

    no longer reported in 2025 (was €2,073)

  • Taxes -€1,471

    down €1,471 (-7.9%), from €18,513 to €17,042

  • Financial charges +€938

    up €938 (+367.7%), from €255 to €1,193

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €46,395
Gross operating margin -€3,602
Depreciation -€2,387
Other operating charges +€2,073
Financial income +€0
Financial charges -€938
Taxes +€1,471
Result 2025 €43,014

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€51,990
Investment -€75,837
Financing +€28,293
Cash 2024 €8,181
Net result for the year +€43,014
Depreciation +€5,807
Receivables within one year +€4,615
Deferred charges and accrued income -€482
Trade debts +€1,149
Tax, wage and social debts -€2,113
Investment in fixed assets (net) -€42,837
Current investments -€33,000
Debts after one year +€20,958
Current portion of long-term debt +€7,335
Cash 2025 €12,626
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €79,780 €150,122 +€70,342 +88.2%
Fixed assets 21/28 €16,829 €53,858 +€37,030 +220.0%
Tangible fixed assets 22/27 €16,829 €53,760 +€36,932 +219.5%
Furniture and vehicles 24 €1,914 €41,331 +€39,417 +2059.3%
Other tangible fixed assets 26 €14,915 €12,429 -€2,486 -16.7%
Financial fixed assets 28 - €98 +€98
Current assets 29/58 €62,952 €96,264 +€33,313 +52.9%
Amounts receivable within one year 40/41 €24,300 €19,685 -€4,615 -19.0%
Trade receivables 40 €15,935 €2,976 -€12,959 -81.3%
Other amounts receivable 41 €8,365 €16,709 +€8,344 +99.7%
Current investments 50/53 €30,000 €63,000 +€33,000 +110.0%
Cash at bank and in hand 54/58 €8,181 €12,626 +€4,446 +54.3%
Deferred charges and accrued income 490/1 €471 €953 +€482 +102.3%
Total equity and liabilities 10/49 €79,780 €150,122 +€70,342 +88.2%
Equity 10/15 €71,659 €114,672 +€43,014 +60.0%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €1,860 €44,860 +€43,000 +2311.8%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 - €43,000 +€43,000
Profit (loss) carried forward 14 €51,207 €51,220 +€14 0.0%
Amounts payable 17/49 €8,122 €35,450 +€27,329 +336.5%
Amounts payable after more than one year 17 - €20,958 +€20,958
Financial debts 170/4 - €20,958 +€20,958
Amounts payable within one year 42/48 €8,122 €14,492 +€6,371 +78.4%
Current portion of amounts payable after more than one year 42 - €7,335 +€7,335
Trade debts 44 €453 €1,602 +€1,149 +253.6%
Suppliers 440/4 €453 €1,602 +€1,149 +253.6%
Taxes, remuneration and social security 45 €7,669 €5,555 -€2,113 -27.6%
Taxes 450/3 €7,669 €5,555 -€2,113 -27.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,421 €5,807 +€2,387 +69.8%
Other operating charges 640/8 €2,073 - -€2,073
Gross operating margin 9900 €70,658 €67,056 -€3,602 -5.1%
Operating profit (loss) 9901 €65,164 €61,248 -€3,915 -6.0%
Financial income 75/76B €0 €1 +€0 +409.1%
Recurring financial income 75 €0 €1 +€0 +409.1%
Financial charges 65/66B €255 €1,193 +€938 +367.7%
Recurring financial charges 65 €255 €1,193 +€938 +367.7%
Profit (loss) for the period before taxes 9903 €64,909 €60,056 -€4,853 -7.5%
Income taxes 67/77 €18,513 €17,042 -€1,471 -7.9%
Profit (loss) for the period 9904 €46,395 €43,014 -€3,382 -7.3%
Profit (loss) for the period to be appropriated 9905 €46,395 €43,014 -€3,382 -7.3%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 4 October 2026 via checked.be.