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SERNA GROUP: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SERNA GROUP

BE 0749.648.068
NACE 73.110, Advertising agencies
financial year 2022 against 2023filed annual accounts (NBB)
Net result for the year
€9,836
2022 · -€7,225+€17,061
Equity
€251,300
2022 · €241,464+€9,836
Cash
€1,254
2022 · €232,399-€231,145
Balance sheet total
€290,465
2022 · €243,844+€46,621

Largest movements

2022 to 2023
Assets
  • Cash -€231,145

    down €231,145 (-99.5%), from €232,399 to €1,254

    mainly Investment in fixed assets (net) (-€190,972) and Receivables within one year (-€62,972)

  • Intangible fixed assets +€170,979

    new in 2023: €170,979

  • Receivables within one year +€62,972

    up €62,972 (+1262.7%), from €4,987 to €67,959

    of which Trade receivables: +€50,039

  • Stocks and contracts +€41,437

    new in 2023: €41,437

Equity and liabilities
  • Trade debts +€19,818

    up €19,818 (+1321.2%), from €1,500 to €21,318

  • Other debts +€12,228

    up €12,228 (+3217.9%), from €380 to €12,608

  • Profit (loss) carried forward +€9,836

    up €9,836, from -€9,036 to €800

  • Tax, wage and social debts +€4,739

    new in 2023: €4,739

Income statement
  • Gross operating margin +€43,151

    up €43,151, from -€6,630 to €36,521

  • Depreciation +€17,688

    new in 2023: €17,688

  • Staff costs +€8,663

    new in 2023: €8,663

From the 2022 result to the 2023 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2022 -€7,225
Gross operating margin +€43,151
Staff costs -€8,663
Depreciation -€17,688
Financial charges +€261
Result 2023 €9,836

Cash bridge derived

cash 2022 to 2023

Derived from the 2022 and 2023 balance sheets and the 2023 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€40,173
Investment -€190,972
Financing €0
Cash 2022 €232,399
Net result for the year +€9,836
Depreciation +€17,688
Stocks and contracts -€41,437
Receivables within one year -€62,972
Deferred charges and accrued income -€73
Trade debts +€19,818
Tax, wage and social debts +€4,739
Other debts +€12,228
Investment in fixed assets (net) -€190,972
Cash 2023 €1,254
Every line side by side 35 lines
Line Code 2022 2023 Change %
Total assets 20/58 €243,844 €290,465 +€46,621 +19.1%
Fixed assets 21/28 €6,458 €179,742 +€173,284 +2683.2%
Intangible fixed assets 21 - €170,979 +€170,979
Tangible fixed assets 22/27 €6,458 €8,763 +€2,305 +35.7%
Plant, machinery and equipment 23 €6,458 €5,812 -€646 -10.0%
Furniture and vehicles 24 - €2,951 +€2,951
Current assets 29/58 €237,386 €110,723 -€126,663 -53.4%
Stocks and contracts in progress 3 - €41,437 +€41,437
Stocks 30/36 - €41,437 +€41,437
Amounts receivable within one year 40/41 €4,987 €67,959 +€62,972 +1262.7%
Trade receivables 40 €3,457 €53,496 +€50,039 +1447.5%
Other amounts receivable 41 €1,530 €14,463 +€12,933 +845.3%
Cash at bank and in hand 54/58 €232,399 €1,254 -€231,145 -99.5%
Deferred charges and accrued income 490/1 - €73 +€73
Total equity and liabilities 10/49 €243,844 €290,465 +€46,621 +19.1%
Equity 10/15 €241,464 €251,300 +€9,836 +4.1%
Contributions 10/11 €250,500 €250,500 = 0.0%
Profit (loss) carried forward 14 -€9,036 €800 +€9,836
Amounts payable 17/49 €2,380 €39,165 +€36,785 +1545.6%
Amounts payable within one year 42/48 €2,380 €39,165 +€36,785 +1545.6%
Trade debts 44 €1,500 €21,318 +€19,818 +1321.2%
Suppliers 440/4 €1,500 €21,318 +€19,818 +1321.2%
Advances received on contracts in progress 46 €500 €500 = 0.0%
Taxes, remuneration and social security 45 - €4,739 +€4,739
Remuneration and social security 454/9 - €4,739 +€4,739
Other amounts payable 47/48 €380 €12,608 +€12,228 +3217.9%
Remuneration, social security and pensions 62 - €8,663 +€8,663
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 - €17,688 +€17,688
Gross operating margin 9900 -€6,630 €36,521 +€43,151
Operating profit (loss) 9901 -€6,630 €10,170 +€16,800
Financial charges 65/66B €595 €334 -€261 -43.9%
Recurring financial charges 65 €595 €334 -€261 -43.9%
Profit (loss) for the period before taxes 9903 -€7,225 €9,836 +€17,061
Profit (loss) for the period 9904 -€7,225 €9,836 +€17,061
Profit (loss) for the period to be appropriated 9905 -€7,225 €9,836 +€17,061

Source: filed annual accounts (NBB), financial years ended 31 December 2022 and 31 December 2023. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 9 October 2026 via checked.be.