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SD2MH: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SD2MH

BE 0838.989.325
NACE 73.200, Market research and public opinion polling
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€10,800
2024 · €17,691-€28,492
Equity
€60,535
2024 · €71,336-€10,800
Cash
€55,628
2024 · €35,060+€20,568
Balance sheet total
€83,093
2024 · €79,916+€3,177

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€22,279

    down €22,279 (-53.3%), from €41,794 to €19,515

    of which Trade receivables: -€21,929

  • Cash +€20,568

    up €20,568 (+58.7%), from €35,060 to €55,628

    mainly Receivables within one year (+€22,279) and Trade debts (+€8,302)

  • Deferred charges and accrued income +€5,457

    up €5,457 (+341%), from €1,598 to €7,055

Equity and liabilities
  • Profit (loss) carried forward -€10,800

    down €10,800 (-23.9%), from -€45,135 to -€55,935

  • Trade debts +€8,302

    up €8,302 (+207%), from €4,007 to €12,309

  • Other debts +€3,822

    up €3,822 (+101%), from €3,768 to €7,590

  • Tax, wage and social debts +€1,853

    up €1,853 (+230%), from €806 to €2,659

Income statement
  • Gross operating margin -€27,531

    down €27,531, from €21,871 to -€5,660

  • Financial charges +€1,354

    up €1,354 (+151%), from €898 to €2,251

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €17,691
Gross operating margin -€27,531
Depreciation -€30
Other operating charges +€216
Financial income +€0
Financial charges -€1,354
Taxes +€208
Result 2025 -€10,800
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€21,350
Investment -€782
Financing €0
Cash 2024 €35,060
Net result for the year -€10,800
Depreciation +€1,350
Receivables within one year +€22,279
Deferred charges and accrued income -€5,457
Trade debts +€8,302
Tax, wage and social debts +€1,853
Other debts +€3,822
Investment in fixed assets (net) -€782
Cash 2025 €55,628
brings cash intakes cash out
Every line side by side 35 lines
Line Code 2024 2025 Change %
Total assets 20/58 €79,916 €83,093 +€3,177 +4.0%
Fixed assets 21/28 €1,463 €895 -€568 -38.8%
Tangible fixed assets 22/27 €1,463 €895 -€568 -38.8%
Furniture and vehicles 24 €1,463 €895 -€568 -38.8%
Current assets 29/58 €78,453 €82,198 +€3,745 +4.8%
Amounts receivable within one year 40/41 €41,794 €19,515 -€22,279 -53.3%
Trade receivables 40 €41,444 €19,515 -€21,929 -52.9%
Other amounts receivable 41 €350 €0 -€350 -100%
Cash at bank and in hand 54/58 €35,060 €55,628 +€20,568 +58.7%
Deferred charges and accrued income 490/1 €1,598 €7,055 +€5,457 +341%
Total equity and liabilities 10/49 €79,916 €83,093 +€3,177 +4.0%
Equity 10/15 €71,336 €60,535 -€10,800 -15.1%
Contributions 10/11 €12,400 €12,400 = 0.0%
Reserves 13 €104,070 €104,070 = 0.0%
Distributable reserves 133 €104,070 €104,070 = 0.0%
Profit (loss) carried forward 14 -€45,135 -€55,935 -€10,800 -23.9%
Amounts payable 17/49 €8,581 €22,558 +€13,977 +163%
Amounts payable within one year 42/48 €8,581 €22,558 +€13,977 +163%
Trade debts 44 €4,007 €12,309 +€8,302 +207%
Suppliers 440/4 €4,007 €12,309 +€8,302 +207%
Taxes, remuneration and social security 45 €806 €2,659 +€1,853 +230%
Taxes 450/3 €806 €2,659 +€1,853 +230%
Other amounts payable 47/48 €3,768 €7,590 +€3,822 +101%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,321 €1,350 +€30 +2.3%
Other operating charges 640/8 €1,512 €1,296 -€216 -14.3%
Gross operating margin 9900 €21,871 -€5,660 -€27,531
Operating profit (loss) 9901 €19,039 -€8,307 -€27,346
Financial income 75/76B €0 €0 +€0
Recurring financial income 75 €0 €0 +€0
Financial charges 65/66B €898 €2,251 +€1,354 +151%
Recurring financial charges 65 €898 €2,251 +€1,354 +151%
Profit (loss) for the period before taxes 9903 €18,141 -€10,558 -€28,699
Income taxes 67/77 €450 €242 -€208 -46.1%
Profit (loss) for the period 9904 €17,691 -€10,800 -€28,492
Profit (loss) for the period to be appropriated 9905 €17,691 -€10,800 -€28,492

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 16 October 2026 via checked.be.