SAM, PERFORMANCE MARKETING: what changed
Position among the sector peers
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You see every sector peer as a dot per ratio, with the company in two financial years and every ratio over five years against the sector.
What moved between 2024 and 2025
Largest movements
- Tangible fixed assets +€23,598
up €23,598 (+226%), from €10,438 to €34,036
of which Furniture and vehicles: +€23,720
- Receivables within one year +€20,645
up €20,645 (+32.9%), from €62,713 to €83,358
of which Trade receivables: +€13,978
- Current investments -€10,448
down €10,448 (-17.3%), from €60,448 to €50,000
- Cash +€8,904
up €8,904 (+21.8%), from €40,875 to €49,779
mainly Net result for the year (+€24,909) and Current investments (+€10,448)
- Reserves +€24,909
up €24,909 (+18.6%), from €133,576 to €158,485
of which Distributable reserves: +€24,909
- Tax, wage and social debts +€9,693
up €9,693 (+88.3%), from €10,979 to €20,672
of which Taxes: +€8,838
- Trade debts +€6,751
up €6,751 (+81.4%), from €8,295 to €15,046
- Financial income +€15,282
up €15,282 (+1,013%), from €1,508 to €16,791
- Gross operating margin -€10,468
down €10,468 (-22.9%), from €45,719 to €35,252
- Depreciation +€4,376
up €4,376 (+104%), from €4,209 to €8,585
- Taxes +€538
up €538 (+4.1%), from €13,039 to €13,577
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €177,842 | €219,196 | +€41,354 | +23.3% |
| Fixed assets | 21/28 | €10,438 | €34,036 | +€23,598 | +226% |
| Tangible fixed assets | 22/27 | €10,438 | €34,036 | +€23,598 | +226% |
| Furniture and vehicles | 24 | €9,948 | €33,668 | +€23,720 | +238% |
| Other tangible fixed assets | 26 | €490 | €368 | -€123 | -25.0% |
| Current assets | 29/58 | €167,404 | €185,160 | +€17,756 | +10.6% |
| Amounts receivable within one year | 40/41 | €62,713 | €83,358 | +€20,645 | +32.9% |
| Trade receivables | 40 | €35,020 | €48,998 | +€13,978 | +39.9% |
| Other amounts receivable | 41 | €27,693 | €34,360 | +€6,667 | +24.1% |
| Current investments | 50/53 | €60,448 | €50,000 | -€10,448 | -17.3% |
| Cash at bank and in hand | 54/58 | €40,875 | €49,779 | +€8,904 | +21.8% |
| Deferred charges and accrued income | 490/1 | €3,368 | €2,023 | -€1,345 | -39.9% |
| Total equity and liabilities | 10/49 | €177,842 | €219,196 | +€41,354 | +23.3% |
| Equity | 10/15 | €158,376 | €183,285 | +€24,909 | +15.7% |
| Contributions | 10/11 | €24,800 | €24,800 | = | 0.0% |
| Reserves | 13 | €133,576 | €158,485 | +€24,909 | +18.6% |
| Tax-exempt reserves | 132 | €18,750 | €18,750 | = | 0.0% |
| Distributable reserves | 133 | €114,826 | €139,735 | +€24,909 | +21.7% |
| Amounts payable | 17/49 | €19,466 | €35,911 | +€16,445 | +84.5% |
| Amounts payable within one year | 42/48 | €19,274 | €35,718 | +€16,444 | +85.3% |
| Trade debts | 44 | €8,295 | €15,046 | +€6,751 | +81.4% |
| Suppliers | 440/4 | €8,295 | €15,046 | +€6,751 | +81.4% |
| Taxes, remuneration and social security | 45 | €10,979 | €20,672 | +€9,693 | +88.3% |
| Taxes | 450/3 | €9,679 | €18,517 | +€8,838 | +91.3% |
| Remuneration and social security | 454/9 | €1,300 | €2,155 | +€855 | +65.7% |
| Accrued charges and deferred income | 492/3 | €192 | €193 | +€1 | +0.4% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €4,209 | €8,585 | +€4,376 | +104% |
| Other operating charges | 640/8 | €2,387 | €2,346 | -€41 | -1.7% |
| Gross operating margin | 9900 | €45,719 | €35,252 | -€10,468 | -22.9% |
| Operating profit (loss) | 9901 | €39,123 | €24,320 | -€14,803 | -37.8% |
| Financial income | 75/76B | €1,508 | €16,791 | +€15,282 | +1,013% |
| Recurring financial income | 75 | €1,508 | €16,791 | +€15,282 | +1,013% |
| Financial charges | 65/66B | €2,959 | €2,625 | -€333 | -11.3% |
| Recurring financial charges | 65 | €2,959 | €2,625 | -€333 | -11.3% |
| Profit (loss) for the period before taxes | 9903 | €37,673 | €38,486 | +€813 | +2.2% |
| Income taxes | 67/77 | €13,039 | €13,577 | +€538 | +4.1% |
| Profit (loss) for the period | 9904 | €24,634 | €24,909 | +€275 | +1.1% |
| Profit (loss) for the period to be appropriated | 9905 | €24,634 | €24,909 | +€275 | +1.1% |
Value
latest balance sheet 30-06-2025 · indication, not a valuation or adviceIndicative value of the equity
Indication, not a valuation or adviceMidpoint €204,705 · 50% capitalised earnings, 50% adjusted equity
Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50% revaluation €0 other adjustment €0 EBITDA multiple
The filed figures and these assumptions give no positive value. The adjusted equity and the average result are both zero or negative.
Part of the calculation comes out below zero. A shareholding is never worth less than zero, so the floor is zero.
Adjusted equity
- Equity (10/15)
- €183,285
- Formation expenses (20)
- €0
- Intangible fixed assets (21)
- €0
- Revaluation of assets
- €0
- Deferred tax on the revaluation
- €0
- Other adjustment
- €0
- Adjusted equity
- €183,285
Capitalised earnings
- 2025
- €24,909
- 2024
- €24,634
- 2023
- €31,862
- 2022
- €6,800
- 2021
- €13,456
- Average result, excluding non-recurring income and charges
- €27,135
- Divided by the capitalisation rate
- 14% / 12% / 10%
- Capitalised earnings
- €193,821 / €226,125 / €271,350
Your EBITDA multiple
- EBITDA 2025
- €32,905
- Net financial debt
- -€99,779
- Your multiple
- -
- Value with your multiple
- -
These accounts do not break down the debts after one year. They count in full as financial debt.
Limits of the indication
- Checked holds no market prices or comparable transactions.
- Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
- Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
- The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.
For a valuation to base a decision on, go to a company auditor or a certified accountant.
Next steps
Calculation and sources
Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 30 June 2024 and 30 June 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 10 November 2026 via checked.be.