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SalesUp: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

SalesUp

BE 0877.584.635
NACE 73.200, Market research and public opinion polling
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
-€83,630
2024 · €104,428-€188,058
Equity
€577,040
2024 · €660,670-€83,630
Cash
€158,395
2024 · €240,724-€82,329
Balance sheet total
€1.7m
2024 · €1.4m+€276,528

Largest movements

2024 to 2025
Assets
  • Tangible fixed assets +€220,093

    up €220,093 (+191.0%), from €115,231 to €335,324

    of which Assets under construction and advance payments: +€250,000

  • Receivables within one year +€120,502

    up €120,502 (+28.2%), from €427,788 to €548,290

    of which Trade receivables: +€75,540

  • Cash -€82,329

    down €82,329 (-34.2%), from €240,724 to €158,395

    mainly Investment in fixed assets (net) (-€396,185) and Receivables within one year (-€120,502)

Equity and liabilities
  • Trade debts +€399,194

    up €399,194 (+160.4%), from €248,831 to €648,025

  • Debts after one year -€118,532

    down €118,532 (-57.2%), from €207,186 to €88,654

    of which Trade debts: -€70,000

  • Profit (loss) carried forward -€83,630

    down €83,630 (-17.0%), from €492,185 to €408,555

  • Current portion of long-term debt +€73,384

    up €73,384 (+75.9%), from €96,632 to €170,016

  • Tax, wage and social debts +€33,341

    up €33,341 (+25.7%), from €129,764 to €163,105

    of which Taxes: +€46,193

Income statement
  • Staff costs +€178,675

    up €178,675 (+18.9%), from €944,226 to €1.1m

  • Gross operating margin -€58,541

    down €58,541 (-4.5%), from €1.3m to €1.2m

  • Taxes -€51,041

    down €51,041 (-99.0%), from €51,561 to €520

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €104,428
Gross operating margin -€58,541
Staff costs -€178,675
Depreciation +€1,273
Write-downs -€4,023
Other operating charges +€5,560
Other operating items -€9,981
Financial income +€5,902
Financial charges -€614
Taxes +€51,041
Result 2025 -€83,630

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€364,950
Investment -€400,185
Financing -€47,095
Cash 2024 €240,724
Net result for the year -€83,630
Depreciation +€158,345
Stocks and contracts +€15,002
Receivables within one year -€120,502
Deferred charges and accrued income -€11,517
Trade debts +€399,194
Tax, wage and social debts +€33,341
Other debts -€8,831
Accrued charges and deferred income -€16,452
Investment in fixed assets (net) -€396,185
Current investments -€4,000
Debts after one year -€118,532
Current portion of long-term debt +€73,384
Short-term financial debts -€1,947
Cash 2025 €158,395
Every line side by side 61 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,407,881 €1,684,410 +€276,528 +19.6%
Fixed assets 21/28 €440,767 €678,607 +€237,840 +54.0%
Intangible fixed assets 21 €315,936 €318,683 +€2,746 +0.9%
Tangible fixed assets 22/27 €115,231 €335,324 +€220,093 +191.0%
Plant, machinery and equipment 23 €53,675 €42,568 -€11,108 -20.7%
Furniture and vehicles 24 €26,709 €16,077 -€10,632 -39.8%
Other tangible fixed assets 26 €34,847 €26,680 -€8,167 -23.4%
Assets under construction and advance payments 27 - €250,000 +€250,000
Financial fixed assets 28 €9,600 €24,600 +€15,000 +156.3%
Current assets 29/58 €967,114 €1,005,803 +€38,688 +4.0%
Amounts receivable after more than one year 29 €7,800 €7,800 = 0.0%
Other amounts receivable 291 €7,800 €7,800 = 0.0%
Stocks and contracts in progress 3 €86,252 €71,250 -€15,002 -17.4%
Stocks 30/36 €86,252 €71,250 -€15,002 -17.4%
Amounts receivable within one year 40/41 €427,788 €548,290 +€120,502 +28.2%
Trade receivables 40 €388,341 €463,881 +€75,540 +19.5%
Other amounts receivable 41 €39,447 €84,410 +€44,962 +114.0%
Current investments 50/53 €150,000 €154,000 +€4,000 +2.7%
Cash at bank and in hand 54/58 €240,724 €158,395 -€82,329 -34.2%
Deferred charges and accrued income 490/1 €54,550 €66,067 +€11,517 +21.1%
Total equity and liabilities 10/49 €1,407,881 €1,684,410 +€276,528 +19.6%
Equity 10/15 €660,670 €577,040 -€83,630 -12.7%
Contributions 10/11 €30,000 €30,000 = 0.0%
Reserves 13 €138,485 €138,485 = 0.0%
Tax-exempt reserves 132 €135,485 €135,485 = 0.0%
Distributable reserves 133 €3,000 €3,000 = 0.0%
Profit (loss) carried forward 14 €492,185 €408,555 -€83,630 -17.0%
Provisions and deferred taxes 16 €31,187 €31,187 = 0.0%
Deferred taxes 168 €31,187 €31,187 = 0.0%
Amounts payable 17/49 €716,025 €1,076,183 +€360,158 +50.3%
Amounts payable after more than one year 17 €207,186 €88,654 -€118,532 -57.2%
Financial debts 170/4 €123,186 €74,654 -€48,532 -39.4%
Trade debts 175 €84,000 €14,000 -€70,000 -83.3%
Amounts payable within one year 42/48 €491,931 €987,072 +€495,142 +100.7%
Current portion of amounts payable after more than one year 42 €96,632 €170,016 +€73,384 +75.9%
Financial debts 43 €1,947 €0 -€1,947 -100.0%
Credit institutions 430/8 - €0 =
Other loans 439 €1,947 - -€1,947
Trade debts 44 €248,831 €648,025 +€399,194 +160.4%
Suppliers 440/4 €248,831 €648,025 +€399,194 +160.4%
Taxes, remuneration and social security 45 €129,764 €163,105 +€33,341 +25.7%
Taxes 450/3 €31,196 €77,389 +€46,193 +148.1%
Remuneration and social security 454/9 €98,568 €85,716 -€12,852 -13.0%
Other amounts payable 47/48 €14,756 €5,926 -€8,831 -59.8%
Accrued charges and deferred income 492/3 €16,908 €456 -€16,452 -97.3%
Non-recurring operating income 76A €0 - =
Remuneration, social security and pensions 62 €944,226 €1,122,901 +€178,675 +18.9%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €159,618 €158,345 -€1,273 -0.8%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €1,155 €5,178 +€4,023 +348.3%
Other operating charges 640/8 €10,628 €5,068 -€5,560 -52.3%
Non-recurring operating charges 66A €6,637 €16,618 +€9,981 +150.4%
Gross operating margin 9900 €1,290,180 €1,231,639 -€58,541 -4.5%
Operating profit (loss) 9901 €167,916 -€76,471 -€244,387
Financial income 75/76B €2,144 €8,046 +€5,902 +275.3%
Recurring financial income 75 €2,144 €8,046 +€5,902 +275.3%
Financial charges 65/66B €14,072 €14,685 +€614 +4.4%
Recurring financial charges 65 €14,072 €14,685 +€614 +4.4%
Profit (loss) for the period before taxes 9903 €155,989 -€83,111 -€239,099
Income taxes 67/77 €51,561 €520 -€51,041 -99.0%
Profit (loss) for the period 9904 €104,428 -€83,630 -€188,058
Profit (loss) for the period to be appropriated 9905 €104,428 -€83,630 -€188,058

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.