Ruby Media: what changed
Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
Ruby Media
Largest movements
- Cash +€37,244
up €37,244 (+27.9%), from €133,719 to €170,963
mainly Other debts (+€97,992) and Net result for the year (+€49,476)
- Receivables within one year +€2,037
up €2,037 (+52.1%), from €3,909 to €5,946
of which Trade receivables: +€2,472
- Other debts +€97,992
up €97,992 (+1886.7%), from €5,194 to €103,186
- Reserves -€55,465
down €55,465 (-44.0%), from €126,110 to €70,644
- Tax, wage and social debts -€4,002
down €4,002 (-75.0%), from €5,338 to €1,336
of which Taxes: -€4,012
- Gross operating margin -€7,521
down €7,521 (-10.0%), from €75,370 to €67,849
- Taxes -€1,996
down €1,996 (-10.5%), from €19,005 to €17,009
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Cash bridge derived
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €138,152 | €177,119 | +€38,967 | +28.2% |
| Fixed assets | 21/28 | €525 | €210 | -€315 | -59.9% |
| Tangible fixed assets | 22/27 | €525 | €210 | -€315 | -59.9% |
| Furniture and vehicles | 24 | €525 | €210 | -€315 | -59.9% |
| Current assets | 29/58 | €137,627 | €176,909 | +€39,281 | +28.5% |
| Amounts receivable within one year | 40/41 | €3,909 | €5,946 | +€2,037 | +52.1% |
| Trade receivables | 40 | €3,021 | €5,494 | +€2,472 | +81.8% |
| Other amounts receivable | 41 | €888 | €452 | -€435 | -49.1% |
| Cash at bank and in hand | 54/58 | €133,719 | €170,963 | +€37,244 | +27.9% |
| Total equity and liabilities | 10/49 | €138,152 | €177,119 | +€38,967 | +28.2% |
| Equity | 10/15 | €127,110 | €71,644 | -€55,465 | -43.6% |
| Contributions | 10/11 | €1,000 | €1,000 | = | 0.0% |
| Reserves | 13 | €126,110 | €70,644 | -€55,465 | -44.0% |
| Distributable reserves | 133 | €126,110 | €70,644 | -€55,465 | -44.0% |
| Profit (loss) carried forward | 14 | €0 | €0 | = | |
| Amounts payable | 17/49 | €11,043 | €105,475 | +€94,432 | +855.2% |
| Amounts payable within one year | 42/48 | €10,686 | €105,059 | +€94,373 | +883.1% |
| Trade debts | 44 | €154 | €536 | +€382 | +248.2% |
| Suppliers | 440/4 | €154 | €536 | +€382 | +248.2% |
| Taxes, remuneration and social security | 45 | €5,338 | €1,336 | -€4,002 | -75.0% |
| Taxes | 450/3 | €4,059 | €47 | -€4,012 | -98.9% |
| Remuneration and social security | 454/9 | €1,279 | €1,289 | +€10 | +0.8% |
| Other amounts payable | 47/48 | €5,194 | €103,186 | +€97,992 | +1886.7% |
| Accrued charges and deferred income | 492/3 | €356 | €416 | +€59 | +16.6% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €314 | €315 | +€0 | 0.0% |
| Other operating charges | 640/8 | €141 | €544 | +€403 | +287.1% |
| Gross operating margin | 9900 | €75,370 | €67,849 | -€7,521 | -10.0% |
| Operating profit (loss) | 9901 | €74,915 | €66,991 | -€7,924 | -10.6% |
| Financial income | 75/76B | €2 | €0 | -€2 | -100.0% |
| Recurring financial income | 75 | €2 | €0 | -€2 | -100.0% |
| Financial charges | 65/66B | €446 | €506 | +€59 | +13.3% |
| Recurring financial charges | 65 | €446 | €506 | +€59 | +13.3% |
| Profit (loss) for the period before taxes | 9903 | €74,471 | €66,485 | -€7,986 | -10.7% |
| Income taxes | 67/77 | €19,005 | €17,009 | -€1,996 | -10.5% |
| Profit (loss) for the period | 9904 | €55,465 | €49,476 | -€5,989 | -10.8% |
| Profit (loss) for the period to be appropriated | 9905 | €55,465 | €49,476 | -€5,989 | -10.8% |
Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.