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RTL AdAlliance BV: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

RTL AdAlliance BV

BE 0715.940.073
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€986
2024 · €21,694-€20,708
Equity
€74,592
2024 · €73,606+€986
Cash
€0
2024 · €253,417-€253,417
Balance sheet total
€299,564
2024 · €607,109-€307,545

Largest movements

2024 to 2025
Assets
  • Cash -€253,417

    down €253,417 (-100%), from €253,417 to €0

    mainly Trade debts (-€313,522) and Tax, wage and social debts (-€98,173)

  • Receivables within one year -€52,680

    down €52,680 (-15.2%), from €346,845 to €294,164

    of which Trade receivables: -€60,343

Equity and liabilities
  • Trade debts -€313,522

    down €313,522 (-79.6%), from €393,991 to €80,469

  • Tax, wage and social debts -€98,173

    down €98,173 (-70.4%), from €139,512 to €41,339

    of which Remuneration and social security: -€72,935

  • Short-term financial debts +€93,113

    new in 2025: €93,113

  • Provisions +€10,000

    new in 2025: €10,000

Income statement
  • Staff costs +€141,386

    up €141,386 (+32.8%), from €430,406 to €571,793

  • Gross operating margin +€95,110

    up €95,110 (+19.1%), from €497,693 to €592,803

  • Financial charges -€29,461

    down €29,461 (-86.2%), from €34,184 to €4,724

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €21,694
Gross operating margin +€95,110
Staff costs -€141,386
Depreciation +€362
Other operating charges +€892
Other operating items -€1,448
Financial income -€1,490
Financial charges +€29,461
Taxes -€2,208
Result 2025 €986
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€347,978
Investment +€1,448
Financing +€93,113
Cash 2024 €253,417
Net result for the year +€986
Receivables within one year +€52,680
Provisions +€10,000
Trade debts -€313,522
Tax, wage and social debts -€98,173
Other debts +€51
Investment in fixed assets (net) +€1,448
Short-term financial debts +€93,113
Cash 2025 €0
brings cash intakes cash out
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €607,109 €299,564 -€307,545 -50.7%
Fixed assets 21/28 €6,848 €5,400 -€1,448 -21.1%
Tangible fixed assets 22/27 €1,448 €0 -€1,448 -100%
Other tangible fixed assets 26 €1,448 €0 -€1,448 -100%
Financial fixed assets 28 €5,400 €5,400 = 0.0%
Current assets 29/58 €600,262 €294,164 -€306,097 -51.0%
Amounts receivable within one year 40/41 €346,845 €294,164 -€52,680 -15.2%
Trade receivables 40 €333,689 €273,347 -€60,343 -18.1%
Other amounts receivable 41 €13,155 €20,818 +€7,663 +58.2%
Cash at bank and in hand 54/58 €253,417 €0 -€253,417 -100%
Deferred charges and accrued income 490/1 €0 - =
Total equity and liabilities 10/49 €607,109 €299,564 -€307,545 -50.7%
Equity 10/15 €73,606 €74,592 +€986 +1.3%
Contributions 10/11 €18,550 €18,550 = 0.0%
Reserves 13 €395 €395 = 0.0%
Distributable reserves 133 €395 €395 = 0.0%
Profit (loss) carried forward 14 €54,661 €55,647 +€986 +1.8%
Provisions and deferred taxes 16 - €10,000 +€10,000
Provisions for liabilities and charges 160/5 - €10,000 +€10,000
Other liabilities and charges 164/5 - €10,000 +€10,000
Amounts payable 17/49 €533,503 €214,972 -€318,531 -59.7%
Amounts payable within one year 42/48 €533,503 €214,972 -€318,531 -59.7%
Financial debts 43 - €93,113 +€93,113
Credit institutions 430/8 - €93,113 +€93,113
Trade debts 44 €393,991 €80,469 -€313,522 -79.6%
Suppliers 440/4 €393,991 €80,469 -€313,522 -79.6%
Taxes, remuneration and social security 45 €139,512 €41,339 -€98,173 -70.4%
Taxes 450/3 €30,005 €4,767 -€25,238 -84.1%
Remuneration and social security 454/9 €109,507 €36,572 -€72,935 -66.6%
Other amounts payable 47/48 €0 €51 +€51
Remuneration, social security and pensions 62 €430,406 €571,793 +€141,386 +32.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €362 €0 -€362 -100%
Other operating charges 640/8 €1,511 €619 -€892 -59.0%
Non-recurring operating charges 66A - €1,448 +€1,448
Gross operating margin 9900 €497,693 €592,803 +€95,110 +19.1%
Operating profit (loss) 9901 €65,414 €18,943 -€46,470 -71.0%
Financial income 75/76B €2,800 €1,309 -€1,490 -53.2%
Recurring financial income 75 €2,800 €1,309 -€1,490 -53.2%
Financial charges 65/66B €34,184 €4,724 -€29,461 -86.2%
Recurring financial charges 65 €34,184 €4,724 -€29,461 -86.2%
Profit (loss) for the period before taxes 9903 €34,029 €15,529 -€18,500 -54.4%
Income taxes 67/77 €12,334 €14,543 +€2,208 +17.9%
Profit (loss) for the period 9904 €21,694 €986 -€20,708 -95.5%
Profit (loss) for the period to be appropriated 9905 €21,694 €986 -€20,708 -95.5%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 24 October 2026 via checked.be.