RESPONS ADVERTISING: what changed
What changed
RESPONS ADVERTISING
NACE 70.200, Business and other management consultancy
filed annual accounts (NBB)
Net result for the year
€512
2024 · €14,269-€13,757
Equity
€11,607
2024 · €11,095+€512
Cash
€12,991
2024 · €20,815-€7,824
Balance sheet total
€146,034
2024 · €148,390-€2,357
Largest movements
Assets
- Cash -€7,824
down €7,824 (-37.6%), from €20,815 to €12,991
mainly Other debts (-€11,824) and Receivables within one year (-€7,265)
- Receivables within one year +€7,265
up €7,265 (+6.1%), from €118,838 to €126,103
of which Trade receivables: +€4,392
Equity and liabilities
- Other debts -€11,824
down €11,824 (-21.7%), from €54,589 to €42,764
- Short-term financial debts +€6,190
up €6,190 (+14.1%), from €43,810 to €50,000
- Trade debts +€3,833
up €3,833 (+25.5%), from €15,036 to €18,869
Income statement
- Gross operating margin -€31,274
down €31,274 (-34.3%), from €91,195 to €59,922
- Taxes -€9,615
down €9,615 (-85.6%), from €11,228 to €1,613
- Financial charges -€4,538
down €4,538 (-40.6%), from €11,166 to €6,629
- Staff costs -€2,726
down €2,726 (-5.5%), from €49,341 to €46,615
Change in the result, 2024 to 2025
For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.
Result 2024
€14,269
Gross operating margin
-€31,274
Staff costs
+€2,726
Depreciation
+€116
Other operating charges
+€688
Financial income
-€167
Financial charges
+€4,538
Taxes
+€9,615
Result 2025
€512
raises the resultlowers the result
Derived cash bridge
The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.
From operations
-€14,288
Investment
+€274
Financing
+€6,190
Cash 2024
€20,815
From operations (derived)
-€14,288
Net result for the year
+€512
Depreciation
+€1,019
Receivables within one year
-€7,265
Deferred charges and accrued income
+€504
Trade debts
+€3,833
Tax, wage and social debts
-€1,067
Other debts
-€11,824
Investment (derived)
+€274
Current investments
+€274
Financing
+€6,190
Short-term financial debts
+€6,190
Cash 2025
€12,991
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €148,390 | €146,034 | -€2,357 | -1.6% |
| Fixed assets | 21/28 | €5,686 | €4,666 | -€1,019 | -17.9% |
| Tangible fixed assets | 22/27 | €3,701 | €2,682 | -€1,019 | -27.5% |
| Furniture and vehicles | 24 | €3,071 | €2,626 | -€445 | -14.5% |
| Other tangible fixed assets | 26 | €630 | €55 | -€574 | -91.2% |
| Financial fixed assets | 28 | €1,985 | €1,985 | = | 0.0% |
| Current assets | 29/58 | €142,705 | €141,367 | -€1,337 | -0.9% |
| Amounts receivable within one year | 40/41 | €118,838 | €126,103 | +€7,265 | +6.1% |
| Trade receivables | 40 | €114,623 | €119,015 | +€4,392 | +3.8% |
| Other amounts receivable | 41 | €4,215 | €7,088 | +€2,873 | +68.2% |
| Current investments | 50/53 | €539 | €265 | -€274 | -50.9% |
| Cash at bank and in hand | 54/58 | €20,815 | €12,991 | -€7,824 | -37.6% |
| Deferred charges and accrued income | 490/1 | €2,513 | €2,009 | -€504 | -20.1% |
| Total equity and liabilities | 10/49 | €148,390 | €146,034 | -€2,357 | -1.6% |
| Equity | 10/15 | €11,095 | €11,607 | +€512 | +4.6% |
| Contributions | 10/11 | €14,076 | €14,076 | = | 0.0% |
| Reserves | 13 | €20,610 | €20,610 | = | 0.0% |
| Tax-exempt reserves | 132 | €18,750 | €18,750 | = | 0.0% |
| Distributable reserves | 133 | €1,860 | €1,860 | = | 0.0% |
| Profit (loss) carried forward | 14 | -€23,591 | -€23,079 | +€512 | +2.2% |
| Amounts payable | 17/49 | €137,296 | €134,427 | -€2,869 | -2.1% |
| Amounts payable within one year | 42/48 | €137,296 | €134,427 | -€2,869 | -2.1% |
| Current portion of amounts payable after more than one year | 42 | €8,000 | €8,000 | = | 0.0% |
| Financial debts | 43 | €43,810 | €50,000 | +€6,190 | +14.1% |
| Credit institutions | 430/8 | €43,810 | €50,000 | +€6,190 | +14.1% |
| Trade debts | 44 | €15,036 | €18,869 | +€3,833 | +25.5% |
| Suppliers | 440/4 | €15,036 | €18,869 | +€3,833 | +25.5% |
| Taxes, remuneration and social security | 45 | €15,861 | €14,793 | -€1,067 | -6.7% |
| Taxes | 450/3 | €7,733 | €6,301 | -€1,431 | -18.5% |
| Remuneration and social security | 454/9 | €8,128 | €8,492 | +€364 | +4.5% |
| Other amounts payable | 47/48 | €54,589 | €42,764 | -€11,824 | -21.7% |
| Remuneration, social security and pensions | 62 | €49,341 | €46,615 | -€2,726 | -5.5% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €1,136 | €1,019 | -€116 | -10.3% |
| Other operating charges | 640/8 | €4,221 | €3,533 | -€688 | -16.3% |
| Gross operating margin | 9900 | €91,195 | €59,922 | -€31,274 | -34.3% |
| Operating profit (loss) | 9901 | €36,498 | €8,754 | -€27,743 | -76.0% |
| Financial income | 75/76B | €167 | €0 | -€167 | -100% |
| Recurring financial income | 75 | €167 | €0 | -€167 | -100% |
| Financial charges | 65/66B | €11,166 | €6,629 | -€4,538 | -40.6% |
| Recurring financial charges | 65 | €11,166 | €6,629 | -€4,538 | -40.6% |
| Profit (loss) for the period before taxes | 9903 | €25,498 | €2,125 | -€23,372 | -91.7% |
| Income taxes | 67/77 | €11,228 | €1,613 | -€9,615 | -85.6% |
| Profit (loss) for the period | 9904 | €14,269 | €512 | -€13,757 | -96.4% |
| Profit (loss) for the period to be appropriated | 9905 | €14,269 | €512 | -€13,757 | -96.4% |
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Calculation and sources
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 6 November 2026 via checked.be.