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Reputations: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Reputations

BE 0452.979.112
NACE 73.300, Public relations and communication consultancy
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€19,852
2024 · €18,637+€1,215
Equity
€139,235
2024 · €119,384+€19,852
Cash
€167,652
2024 · €159,345+€8,307
Balance sheet total
€290,097
2024 · €293,226-€3,130

Largest movements

2024 to 2025
Assets
  • Cash +€8,307

    up €8,307 (+5.2%), from €159,345 to €167,652

    mainly Net result for the year (+€19,852) and Trade debts (+€6,723)

  • Tangible fixed assets -€5,858

    down €5,858 (-6.8%), from €86,183 to €80,325

    of which Land and buildings: -€5,096

  • Receivables within one year -€5,072

    down €5,072 (-11.6%), from €43,702 to €38,631

    of which Trade receivables: -€6,150

Equity and liabilities
  • Reserves +€19,852

    up €19,852 (+19.7%), from €100,792 to €120,643

  • Other debts -€11,876

    down €11,876 (-16.1%), from €73,582 to €61,707

  • Debts after one year -€11,580

    down €11,580 (-16.8%), from €68,737 to €57,158

  • Trade debts +€6,723

    up €6,723 (+550.5%), from €1,221 to €7,944

  • Tax, wage and social debts -€4,932

    down €4,932 (-28.3%), from €17,405 to €12,473

    of which Remuneration and social security: -€10,235

Income statement
  • Staff costs -€89,249

    down €89,249, from €78,501 to -€10,748

  • Gross operating margin -€83,156

    down €83,156 (-73.4%), from €113,337 to €30,180

  • Taxes +€5,997

    up €5,997 (+120.2%), from €4,988 to €10,985

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €18,637
Gross operating margin -€83,156
Staff costs +€89,249
Depreciation +€571
Other operating charges -€70
Financial income -€24
Financial charges +€641
Taxes -€5,997
Result 2025 €19,852

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€19,661
Investment €0
Financing -€11,354
Cash 2024 €159,345
Net result for the year +€19,852
Depreciation +€5,858
Stocks and contracts +€871
Receivables within one year +€5,072
Deferred charges and accrued income -€364
Trade debts +€6,723
Tax, wage and social debts -€4,932
Other debts -€11,876
Accrued charges and deferred income -€1,542
Debts after one year -€11,580
Current portion of long-term debt +€226
Cash 2025 €167,652
Every line side by side 43 lines
Line Code 2024 2025 Change %
Total assets 20/58 €293,226 €290,097 -€3,130 -1.1%
Fixed assets 21/28 €86,183 €80,325 -€5,858 -6.8%
Tangible fixed assets 22/27 €86,183 €80,325 -€5,858 -6.8%
Land and buildings 22 €84,653 €79,557 -€5,096 -6.0%
Furniture and vehicles 24 €1,529 €768 -€762 -49.8%
Current assets 29/58 €207,044 €209,772 +€2,728 +1.3%
Stocks and contracts in progress 3 €3,893 €3,022 -€871 -22.4%
Stocks 30/36 €3,893 €3,022 -€871 -22.4%
Amounts receivable within one year 40/41 €43,702 €38,631 -€5,072 -11.6%
Trade receivables 40 €43,702 €37,552 -€6,150 -14.1%
Other amounts receivable 41 - €1,078 +€1,078
Cash at bank and in hand 54/58 €159,345 €167,652 +€8,307 +5.2%
Deferred charges and accrued income 490/1 €104 €467 +€364 +351.3%
Total equity and liabilities 10/49 €293,226 €290,097 -€3,130 -1.1%
Equity 10/15 €119,384 €139,235 +€19,852 +16.6%
Contributions 10/11 €18,592 €18,592 = 0.0%
Reserves 13 €100,792 €120,643 +€19,852 +19.7%
Distributable reserves 133 €100,792 €120,643 +€19,852 +19.7%
Amounts payable 17/49 €173,843 €150,861 -€22,981 -13.2%
Amounts payable after more than one year 17 €68,737 €57,158 -€11,580 -16.8%
Financial debts 170/4 €68,737 €57,158 -€11,580 -16.8%
Amounts payable within one year 42/48 €103,563 €93,704 -€9,859 -9.5%
Current portion of amounts payable after more than one year 42 €11,354 €11,580 +€226 +2.0%
Trade debts 44 €1,221 €7,944 +€6,723 +550.5%
Suppliers 440/4 €1,221 €7,944 +€6,723 +550.5%
Taxes, remuneration and social security 45 €17,405 €12,473 -€4,932 -28.3%
Taxes 450/3 €7,171 €12,473 +€5,303 +73.9%
Remuneration and social security 454/9 €10,235 - -€10,235
Other amounts payable 47/48 €73,582 €61,707 -€11,876 -16.1%
Accrued charges and deferred income 492/3 €1,542 - -€1,542
Remuneration, social security and pensions 62 €78,501 -€10,748 -€89,249
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €6,429 €5,858 -€571 -8.9%
Other operating charges 640/8 €2,469 €2,538 +€70 +2.8%
Gross operating margin 9900 €113,337 €30,180 -€83,156 -73.4%
Operating profit (loss) 9901 €25,938 €32,532 +€6,594 +25.4%
Financial income 75/76B €24 - -€24
Recurring financial income 75 €24 - -€24
Financial charges 65/66B €2,337 €1,696 -€641 -27.4%
Recurring financial charges 65 €2,337 €1,696 -€641 -27.4%
Profit (loss) for the period before taxes 9903 €23,625 €30,837 +€7,211 +30.5%
Income taxes 67/77 €4,988 €10,985 +€5,997 +120.2%
Profit (loss) for the period 9904 €18,637 €19,852 +€1,215 +6.5%
Profit (loss) for the period to be appropriated 9905 €18,637 €19,852 +€1,215 +6.5%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 2 October 2026 via checked.be.