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Reflecta Graphics: what changed

BE 0864.238.326NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€72,892
2024 · €192,582-€119,690
Equity
€595,720
2024 · €572,828+€22,892
Cash
€196,951
2024 · €220,470-€23,519
Balance sheet total
€1.7m
2024 · €2.0m-€294,315

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€288,153

    down €288,153 (-34.6%), from €833,752 to €545,600

    of which Trade receivables: -€168,265

  • Stocks and contracts +€24,220

    up €24,220 (+20.1%), from €120,617 to €144,837

  • Cash -€23,519

    down €23,519 (-10.7%), from €220,470 to €196,951

    mainly Other debts (-€100,000) and Debts after one year (-€78,847)

Equity and liabilities
  • Other debts -€100,000

    down €100,000 (-66.7%), from €150,000 to €50,000

  • Debts after one year -€78,847

    down €78,847 (-16.3%), from €484,007 to €405,161

  • Short-term financial debts -€60,000

    down €60,000 (-19.4%), from €310,000 to €250,000

  • Tax, wage and social debts -€48,502

    down €48,502 (-24.4%), from €198,916 to €150,413

    of which Taxes: -€47,540

  • Trade debts -€24,169

    down €24,169 (-14.2%), from €170,133 to €145,965

Income statement
  • Gross operating margin -€94,268

    down €94,268 (-9.5%), from €992,071 to €897,803

  • Staff costs +€56,973

    up €56,973 (+9.0%), from €632,536 to €689,509

  • Taxes -€26,886

    down €26,886 (-45.3%), from €59,359 to €32,473

  • Financial charges -€14,471

    down €14,471 (-33.5%), from €43,179 to €28,707

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €192,582
Gross operating margin -€94,268
Staff costs -€56,973
Depreciation +€2,911
Write-downs -€2,075
Other operating charges -€346
Other operating items -€6,506
Financial income -€3,791
Financial charges +€14,471
Taxes +€26,886
Result 2025 €72,892
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€227,925
Investment -€52,955
Financing -€198,489
Cash 2024 €220,470
Net result for the year +€72,892
Depreciation +€62,011
Receivables after one year +€5,500
Stocks and contracts -€24,220
Receivables within one year +€288,153
Deferred charges and accrued income -€7,694
Trade debts -€24,169
Tax, wage and social debts -€48,502
Other debts -€100,000
Accrued charges and deferred income +€3,953
Investment in fixed assets (net) -€52,955
Debts after one year -€78,847
Current portion of long-term debt -€9,642
Short-term financial debts -€60,000
Contributions, distributions and other -€50,000
Cash 2025 €196,951
brings cash intakes cash out
Every line side by side 53 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,989,325 €1,695,010 -€294,315 -14.8%
Fixed assets 21/28 €730,975 €721,919 -€9,056 -1.2%
Tangible fixed assets 22/27 €730,975 €721,919 -€9,056 -1.2%
Land and buildings 22 €631,751 €604,774 -€26,977 -4.3%
Plant, machinery and equipment 23 €25,149 €17,929 -€7,220 -28.7%
Furniture and vehicles 24 €43,701 €89,826 +€46,125 +106%
Leasing and similar rights 25 €30,374 €9,390 -€20,984 -69.1%
Current assets 29/58 €1,258,349 €973,091 -€285,259 -22.7%
Amounts receivable after more than one year 29 €51,120 €45,620 -€5,500 -10.8%
Other amounts receivable 291 €51,120 €45,620 -€5,500 -10.8%
Stocks and contracts in progress 3 €120,617 €144,837 +€24,220 +20.1%
Stocks 30/36 €120,617 €144,837 +€24,220 +20.1%
Amounts receivable within one year 40/41 €833,752 €545,600 -€288,153 -34.6%
Trade receivables 40 €547,536 €379,272 -€168,265 -30.7%
Other amounts receivable 41 €286,216 €166,328 -€119,888 -41.9%
Cash at bank and in hand 54/58 €220,470 €196,951 -€23,519 -10.7%
Deferred charges and accrued income 490/1 €32,389 €40,083 +€7,694 +23.8%
Total equity and liabilities 10/49 €1,989,325 €1,695,010 -€294,315 -14.8%
Equity 10/15 €572,828 €595,720 +€22,892 +4.0%
Contributions 10/11 €361,492 €361,492 = 0.0%
Reserves 13 €211,336 €234,228 +€22,892 +10.8%
Distributable reserves 133 €211,336 €234,228 +€22,892 +10.8%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €1,416,497 €1,099,290 -€317,207 -22.4%
Amounts payable after more than one year 17 €484,007 €405,161 -€78,847 -16.3%
Financial debts 170/4 €484,007 €405,161 -€78,847 -16.3%
Amounts payable within one year 42/48 €917,538 €675,225 -€242,313 -26.4%
Current portion of amounts payable after more than one year 42 €88,489 €78,847 -€9,642 -10.9%
Financial debts 43 €310,000 €250,000 -€60,000 -19.4%
Credit institutions 430/8 €310,000 €250,000 -€60,000 -19.4%
Trade debts 44 €170,133 €145,965 -€24,169 -14.2%
Suppliers 440/4 €170,133 €145,965 -€24,169 -14.2%
Taxes, remuneration and social security 45 €198,916 €150,413 -€48,502 -24.4%
Taxes 450/3 €123,551 €76,011 -€47,540 -38.5%
Remuneration and social security 454/9 €75,364 €74,402 -€962 -1.3%
Other amounts payable 47/48 €150,000 €50,000 -€100,000 -66.7%
Accrued charges and deferred income 492/3 €14,951 €18,905 +€3,953 +26.4%
Non-recurring operating income 76A €540 €4,796 +€4,256 +788%
Remuneration, social security and pensions 62 €632,536 €689,509 +€56,973 +9.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €64,922 €62,011 -€2,911 -4.5%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 -€3,130 -€1,056 +€2,075 +66.3%
Other operating charges 640/8 €12,613 €12,959 +€346 +2.7%
Non-recurring operating charges 66A - €6,506 +€6,506
Gross operating margin 9900 €992,071 €897,803 -€94,268 -9.5%
Operating profit (loss) 9901 €285,129 €127,873 -€157,256 -55.2%
Financial income 75/76B €9,991 €6,199 -€3,791 -37.9%
Recurring financial income 75 €9,991 €6,199 -€3,791 -37.9%
Financial charges 65/66B €43,179 €28,707 -€14,471 -33.5%
Recurring financial charges 65 €43,179 €28,707 -€14,471 -33.5%
Profit (loss) for the period before taxes 9903 €251,941 €105,365 -€146,576 -58.2%
Income taxes 67/77 €59,359 €32,473 -€26,886 -45.3%
Profit (loss) for the period 9904 €192,582 €72,892 -€119,690 -62.2%
Profit (loss) for the period to be appropriated 9905 €192,582 €72,892 -€119,690 -62.2%

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€802,313 to €1.0m

Midpoint €886,389 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years, excluding non-recurring income and charges earnings weight 50%

Adjusted equity €595,720
Capitalised earnings €1.0m to €1.4m
Indication €802,313 to €1.0m

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€595,720
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€595,720

Capitalised earnings

net result for the year (9904)
2025
€72,892
excluding non-recurring income and charges
€74,602
2024
€192,582
excluding non-recurring income and charges
€192,042
2023
€162,217
excluding non-recurring income and charges
€157,097
2022
€118,368
excluding non-recurring income and charges
€111,817
2021
€68,752
excluding non-recurring income and charges
€67,431
Average result, excluding non-recurring income and charges
€141,247
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€1.0m / €1.2m / €1.4m

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 8 November 2026 via checked.be.