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RECLAMEMAKER: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

RECLAMEMAKER

BE 0662.897.505
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€49,522
2024 · €39,927+€9,595
Equity
€69,648
2024 · €20,126+€49,522
Cash
€2,154
2024 · €17,048-€14,894
Balance sheet total
€106,435
2024 · €142,618-€36,184

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€32,107

    down €32,107 (-34.0%), from €94,538 to €62,431

    of which Trade receivables: -€42,260

  • Cash -€14,894

    down €14,894 (-87.4%), from €17,048 to €2,154

    mainly Tax, wage and social debts (-€29,937) and Other debts (-€29,340)

  • Tangible fixed assets +€13,742

    up €13,742 (+90.9%), from €15,123 to €28,865

    of which Furniture and vehicles: +€14,638

  • Intangible fixed assets -€1,670

    down €1,670 (-33.3%), from €5,010 to €3,340

Equity and liabilities
  • Profit (loss) carried forward +€49,522

    new in 2025: €49,522

  • Tax, wage and social debts -€29,937

    down €29,937 (-59.9%), from €49,954 to €20,017

  • Other debts -€29,340

    no longer reported in 2025 (was €29,340)

  • Trade debts -€26,438

    down €26,438 (-68.0%), from €38,851 to €12,414

Income statement
  • Taxes -€24,271

    down €24,271, from €15,213 to -€9,058

  • Gross operating margin -€15,196

    down €15,196 (-21.9%), from €69,353 to €54,157

  • Depreciation +€4,727

    up €4,727 (+199%), from €2,379 to €7,106

  • Other operating charges -€4,053

    down €4,053 (-58.6%), from €6,913 to €2,860

  • Financial charges -€1,185

    down €1,185 (-24.1%), from €4,921 to €3,735

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €39,927
Gross operating margin -€15,196
Depreciation -€4,727
Other operating charges +€4,053
Financial income +€9
Financial charges +€1,185
Taxes +€24,271
Result 2025 €49,522
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,275
Investment -€19,178
Financing +€9
Cash 2024 €17,048
Net result for the year +€49,522
Depreciation +€7,106
Receivables within one year +€32,107
Deferred charges and accrued income +€1,255
Trade debts -€26,438
Tax, wage and social debts -€29,937
Other debts -€29,340
Investment in fixed assets (net) -€19,178
Short-term financial debts +€9
Cash 2025 €2,154
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €142,618 €106,435 -€36,184 -25.4%
Fixed assets 21/28 €20,133 €32,205 +€12,072 +60.0%
Intangible fixed assets 21 €5,010 €3,340 -€1,670 -33.3%
Tangible fixed assets 22/27 €15,123 €28,865 +€13,742 +90.9%
Land and buildings 22 €8,937 €8,041 -€896 -10.0%
Furniture and vehicles 24 €6,186 €20,824 +€14,638 +237%
Current assets 29/58 €122,485 €74,230 -€48,255 -39.4%
Stocks and contracts in progress 3 €9,042 €9,042 = 0.0%
Contracts in progress 37 €9,042 €9,042 = 0.0%
Amounts receivable within one year 40/41 €94,538 €62,431 -€32,107 -34.0%
Trade receivables 40 €54,308 €12,048 -€42,260 -77.8%
Other amounts receivable 41 €40,230 €50,384 +€10,153 +25.2%
Cash at bank and in hand 54/58 €17,048 €2,154 -€14,894 -87.4%
Deferred charges and accrued income 490/1 €1,856 €602 -€1,255 -67.6%
Total equity and liabilities 10/49 €142,618 €106,435 -€36,184 -25.4%
Equity 10/15 €20,126 €69,648 +€49,522 +246%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €13,926 €13,926 = 0.0%
Distributable reserves 133 €13,926 €13,926 = 0.0%
Profit (loss) carried forward 14 - €49,522 +€49,522
Amounts payable 17/49 €122,492 €36,786 -€85,706 -70.0%
Amounts payable within one year 42/48 €122,492 €36,786 -€85,706 -70.0%
Financial debts 43 €4,347 €4,355 +€9 +0.2%
Credit institutions 430/8 €4,347 €4,355 +€9 +0.2%
Trade debts 44 €38,851 €12,414 -€26,438 -68.0%
Suppliers 440/4 €38,851 €12,414 -€26,438 -68.0%
Taxes, remuneration and social security 45 €49,954 €20,017 -€29,937 -59.9%
Taxes 450/3 €49,954 €20,017 -€29,937 -59.9%
Other amounts payable 47/48 €29,340 - -€29,340
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €2,379 €7,106 +€4,727 +199%
Other operating charges 640/8 €6,913 €2,860 -€4,053 -58.6%
Gross operating margin 9900 €69,353 €54,157 -€15,196 -21.9%
Operating profit (loss) 9901 €60,061 €44,191 -€15,870 -26.4%
Financial income 75/76B - €9 +€9
Recurring financial income 75 - €9 +€9
Financial charges 65/66B €4,921 €3,735 -€1,185 -24.1%
Recurring financial charges 65 €4,921 €3,735 -€1,185 -24.1%
Profit (loss) for the period before taxes 9903 €55,140 €40,464 -€14,676 -26.6%
Income taxes 67/77 €15,213 -€9,058 -€24,271
Profit (loss) for the period 9904 €39,927 €49,522 +€9,595 +24.0%
Profit (loss) for the period to be appropriated 9905 €39,927 €49,522 +€9,595 +24.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 19 October 2026 via checked.be.