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Quality & Action Communication: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Quality & Action Communication

BE 0843.423.413
NACE 73.300, Public relations and communication consultancy
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€8,541
2024 · -€4,466-€4,075
Equity
€26,225
2024 · €53,966-€27,741
Cash
€16,717
2024 · €31,361-€14,644
Balance sheet total
€52,223
2024 · €67,307-€15,084

Largest movements

2024 to 2025
Assets
  • Cash -€14,644

    down €14,644 (-46.7%), from €31,361 to €16,717

    mainly Contributions, distributions and other (-€19,200) and Net result for the year (-€8,541)

  • Receivables within one year +€2,546

    up €2,546 (+8.9%), from €28,748 to €31,294

    of which Trade receivables: +€1,578

  • Deferred charges and accrued income -€2,217

    down €2,217 (-39.2%), from €5,651 to €3,434

  • Tangible fixed assets -€769

    down €769 (-96.5%), from €797 to €28

    of which Furniture and vehicles: -€518

Equity and liabilities
  • Reserves -€19,200

    down €19,200 (-37.4%), from €51,300 to €32,100

    of which Distributable reserves: -€19,200

  • Other debts +€13,463

    up €13,463 (+304%), from €4,428 to €17,891

  • Profit (loss) carried forward -€8,541

    down €8,541 (-242%), from -€3,534 to -€12,075

  • Tax, wage and social debts -€2,011

    down €2,011 (-28.9%), from €6,964 to €4,953

    of which Remuneration and social security: -€1,299

  • Trade debts +€1,205

    up €1,205 (+61.8%), from €1,949 to €3,154

Income statement
  • Gross operating margin -€25,787

    down €25,787, from €19,961 to -€5,826

  • Write-downs -€21,139

    no longer reported in 2025 (was €21,139)

  • Depreciation -€439

    down €439 (-36.3%), from €1,208 to €769

  • Financial charges -€244

    down €244 (-18.6%), from €1,314 to €1,070

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€4,466
Gross operating margin -€25,787
Depreciation +€439
Write-downs +€21,139
Other operating charges -€119
Financial income +€1
Financial charges +€244
Taxes +€8
Result 2025 -€8,541
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€4,556
Investment €0
Financing -€19,200
Cash 2024 €31,361
Net result for the year -€8,541
Depreciation +€769
Receivables within one year -€2,546
Deferred charges and accrued income +€2,217
Trade debts +€1,205
Tax, wage and social debts -€2,011
Other debts +€13,463
Contributions, distributions and other -€19,200
Cash 2025 €16,717
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €67,307 €52,223 -€15,084 -22.4%
Fixed assets 21/28 €1,547 €778 -€769 -49.7%
Tangible fixed assets 22/27 €797 €28 -€769 -96.5%
Furniture and vehicles 24 €534 €16 -€518 -97.0%
Other tangible fixed assets 26 €263 €12 -€251 -95.4%
Financial fixed assets 28 €750 €750 = 0.0%
Current assets 29/58 €65,760 €51,445 -€14,315 -21.8%
Amounts receivable within one year 40/41 €28,748 €31,294 +€2,546 +8.9%
Trade receivables 40 €28,748 €30,326 +€1,578 +5.5%
Other amounts receivable 41 - €968 +€968
Cash at bank and in hand 54/58 €31,361 €16,717 -€14,644 -46.7%
Deferred charges and accrued income 490/1 €5,651 €3,434 -€2,217 -39.2%
Total equity and liabilities 10/49 €67,307 €52,223 -€15,084 -22.4%
Equity 10/15 €53,966 €26,225 -€27,741 -51.4%
Contributions 10/11 €6,200 €6,200 = 0.0%
Reserves 13 €51,300 €32,100 -€19,200 -37.4%
Non-distributable reserves 130/1 €1,855 €1,855 = 0.0%
Reserves not available under the articles 1311 €1,855 €1,855 = 0.0%
Distributable reserves 133 €49,445 €30,245 -€19,200 -38.8%
Profit (loss) carried forward 14 -€3,534 -€12,075 -€8,541 -242%
Amounts payable 17/49 €13,341 €25,998 +€12,657 +94.9%
Amounts payable within one year 42/48 €13,341 €25,998 +€12,657 +94.9%
Trade debts 44 €1,949 €3,154 +€1,205 +61.8%
Suppliers 440/4 €1,949 €3,154 +€1,205 +61.8%
Taxes, remuneration and social security 45 €6,964 €4,953 -€2,011 -28.9%
Taxes 450/3 €4,017 €3,305 -€712 -17.7%
Remuneration and social security 454/9 €2,947 €1,648 -€1,299 -44.1%
Other amounts payable 47/48 €4,428 €17,891 +€13,463 +304%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,208 €769 -€439 -36.3%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €21,139 - -€21,139
Other operating charges 640/8 €626 €745 +€119 +19.0%
Gross operating margin 9900 €19,961 -€5,826 -€25,787
Operating profit (loss) 9901 -€3,012 -€7,340 -€4,328 -144%
Financial income 75/76B - €1 +€1
Recurring financial income 75 - €1 +€1
Financial charges 65/66B €1,314 €1,070 -€244 -18.6%
Recurring financial charges 65 €1,314 €1,070 -€244 -18.6%
Profit (loss) for the period before taxes 9903 -€4,326 -€8,409 -€4,083 -94.4%
Income taxes 67/77 €140 €132 -€8 -5.7%
Profit (loss) for the period 9904 -€4,466 -€8,541 -€4,075 -91.2%
Profit (loss) for the period to be appropriated 9905 -€4,466 -€8,541 -€4,075 -91.2%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 15 October 2026 via checked.be.