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PURE COMMUNICATION: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PURE COMMUNICATION

BE 0473.327.039
NACE 96.999, Other personal services
financial year 2024 compared with 2023filed annual accounts (NBB)
Net result for the year
-€49,700
2023 · -€48,710-€990
Equity
-€26,016
2023 · €23,684-€49,700
Cash
€17
2023 · €12,030-€12,013
Balance sheet total
€115,970
2023 · €148,201-€32,232

Largest movements

2023 to 2024
Assets
  • Receivables within one year -€20,238

    down €20,238 (-16.1%), from €125,694 to €105,456

    of which Trade receivables: -€29,926

  • Cash -€12,013

    down €12,013 (-99.9%), from €12,030 to €17

    mainly Net result for the year (-€49,700) and Debts after one year (-€10,169)

Equity and liabilities
  • Profit (loss) carried forward -€49,700

    down €49,700 (-51.7%), from -€96,056 to -€145,755

  • Trade debts +€19,886

    up €19,886 (+62.4%), from €31,872 to €51,758

  • Debts after one year -€10,169

    down €10,169 (-38.9%), from €26,126 to €15,957

  • Short-term financial debts +€8,305

    new in 2024: €8,305

  • Advances received +€5,415

    new in 2024: €5,415

Income statement
  • Gross operating margin -€27,636

    down €27,636 (-141%), from -€19,644 to -€47,280

  • Staff costs -€23,464

    down €23,464, from €23,295 to -€169

  • Other operating charges -€2,137

    down €2,137 (-100%), from €2,137 to €0

  • Financial charges -€1,002

    down €1,002 (-31.5%), from €3,185 to €2,183

From the 2023 result to the 2024 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2023 -€48,710
Gross operating margin -€27,636
Staff costs +€23,464
Depreciation +€0
Other operating charges +€2,137
Financial income +€44
Financial charges +€1,002
Result 2024 -€49,700
raises the resultlowers the result

Derived cash bridge

cash 2023 to 2024

Derived from the 2023 and 2024 balance sheets and the 2024 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€6,317
Investment €0
Financing -€5,697
Cash 2023 €12,030
Net result for the year -€49,700
Depreciation +€450
Receivables within one year +€20,238
Deferred charges and accrued income -€470
Trade debts +€19,886
Advances received +€5,415
Accrued charges and deferred income -€2,137
Debts after one year -€10,169
Current portion of long-term debt -€3,833
Short-term financial debts +€8,305
Cash 2024 €17
brings cash intakes cash out
Every line side by side 53 lines
Line Code 2023 2024 Change %
Total assets 20/58 €148,201 €115,970 -€32,232 -21.7%
Fixed assets 21/28 €10,477 €10,028 -€450 -4.3%
Tangible fixed assets 22/27 €9,893 €9,443 -€450 -4.5%
Land and buildings 22 €9,050 €9,050 = 0.0%
Furniture and vehicles 24 €843 €393 -€450 -53.4%
Financial fixed assets 28 €585 €585 = 0.0%
Current assets 29/58 €137,724 €105,942 -€31,782 -23.1%
Amounts receivable within one year 40/41 €125,694 €105,456 -€20,238 -16.1%
Trade receivables 40 €101,959 €72,033 -€29,926 -29.4%
Other amounts receivable 41 €23,735 €33,423 +€9,688 +40.8%
Cash at bank and in hand 54/58 €12,030 €17 -€12,013 -99.9%
Deferred charges and accrued income 490/1 - €470 +€470
Total equity and liabilities 10/49 €148,201 €115,970 -€32,232 -21.7%
Equity 10/15 €23,684 -€26,016 -€49,700
Contributions 10/11 €6,400 €6,400 = 0.0%
Reserves 13 €113,340 €113,340 = 0.0%
Non-distributable reserves 130/1 €1,900 €1,900 = 0.0%
Reserves not available under the articles 1311 €1,900 €1,900 = 0.0%
Tax-exempt reserves 132 €15,539 €15,539 = 0.0%
Distributable reserves 133 €95,900 €95,900 = 0.0%
Profit (loss) carried forward 14 -€96,056 -€145,755 -€49,700 -51.7%
Provisions and deferred taxes 16 €49,700 €49,700 = 0.0%
Provisions for liabilities and charges 160/5 €49,700 €49,700 = 0.0%
Pensions and similar obligations 160 €49,700 €49,700 = 0.0%
Amounts payable 17/49 €74,818 €92,285 +€17,468 +23.3%
Amounts payable after more than one year 17 €26,126 €15,957 -€10,169 -38.9%
Financial debts 170/4 €26,126 €15,957 -€10,169 -38.9%
Amounts payable within one year 42/48 €46,555 €76,328 +€29,773 +64.0%
Current portion of amounts payable after more than one year 42 €14,001 €10,169 -€3,833 -27.4%
Financial debts 43 - €8,305 +€8,305
Credit institutions 430/8 - €8,305 +€8,305
Trade debts 44 €31,872 €51,758 +€19,886 +62.4%
Suppliers 440/4 €31,872 €51,758 +€19,886 +62.4%
Advances received on contracts in progress 46 - €5,415 +€5,415
Taxes, remuneration and social security 45 €0 - =
Taxes 450/3 €0 - =
Remuneration and social security 454/9 €0 - =
Other amounts payable 47/48 €682 €682 = 0.0%
Accrued charges and deferred income 492/3 €2,137 €0 -€2,137 -100%
Remuneration, social security and pensions 62 €23,295 -€169 -€23,464
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €450 €450 -€0 0.0%
Provisions for liabilities and charges: additions (uses and reversals) 635/8 €0 - =
Other operating charges 640/8 €2,137 €0 -€2,137 -100%
Gross operating margin 9900 -€19,644 -€47,280 -€27,636 -141%
Operating profit (loss) 9901 -€45,525 -€47,561 -€2,036 -4.5%
Financial income 75/76B €0 €44 +€44
Recurring financial income 75 €0 €44 +€44
Financial charges 65/66B €3,185 €2,183 -€1,002 -31.5%
Recurring financial charges 65 €3,185 €2,183 -€1,002 -31.5%
Profit (loss) for the period before taxes 9903 -€48,710 -€49,700 -€990 -2.0%
Income taxes 67/77 €0 - =
Profit (loss) for the period 9904 -€48,710 -€49,700 -€990 -2.0%
Profit (loss) for the period to be appropriated 9905 -€48,710 -€49,700 -€990 -2.0%

Source: filed annual accounts (NBB), financial years ended 31 December 2023 and 31 December 2024. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 19 October 2026 via checked.be.