Skip to content

Pure by Luce: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

Pure by Luce

BE 0683.526.435
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€9,655
2024 · -€7,523+€17,179
Equity
€21,127
2024 · €11,471+€9,655
Cash
€17,803
2024 · €5,758+€12,045
Balance sheet total
€23,976
2024 · €12,570+€11,407

Largest movements

2024 to 2025
Assets
  • Cash +€12,045

    up €12,045 (+209%), from €5,758 to €17,803

    mainly Net result for the year (+€9,655) and Stocks and contracts (+€3,073)

  • Receivables within one year +€3,097

    up €3,097 (+101%), from €3,076 to €6,173

    of which Trade receivables: +€3,061

  • Stocks and contracts -€3,073

    down €3,073 (-100%), from €3,073 to €0

  • Intangible fixed assets -€340

    down €340 (-100%), from €340 to €0

  • Deferred charges and accrued income -€273

    down €273 (-100%), from €273 to €0

Equity and liabilities
  • Profit (loss) carried forward +€9,655

    up €9,655 (+28.8%), from -€33,529 to -€23,873

  • Tax, wage and social debts +€1,603

    up €1,603 (+193%), from €830 to €2,433

Income statement
  • Gross operating margin +€16,036

    up €16,036, from -€5,224 to €10,813

  • Other operating charges -€750

    down €750 (-58.7%), from €1,278 to €528

  • Depreciation -€264

    down €264 (-40.5%), from €653 to €389

  • Financial charges -€128

    down €128 (-34.7%), from €368 to €241

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€7,523
Gross operating margin +€16,036
Depreciation +€264
Other operating charges +€750
Financial charges +€128
Result 2025 €9,655
raises the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€12,026
Investment €0
Financing +€18
Cash 2024 €5,758
Net result for the year +€9,655
Depreciation +€389
Stocks and contracts +€3,073
Receivables within one year -€3,097
Deferred charges and accrued income +€273
Trade debts +€109
Tax, wage and social debts +€1,603
Other debts +€21
Short-term financial debts +€18
Cash 2025 €17,803
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €12,570 €23,976 +€11,407 +90.7%
Fixed assets 21/28 €389 €0 -€389 -100%
Intangible fixed assets 21 €340 €0 -€340 -100%
Tangible fixed assets 22/27 €49 €0 -€49 -100%
Furniture and vehicles 24 €49 €0 -€49 -100%
Current assets 29/58 €12,181 €23,976 +€11,796 +96.8%
Stocks and contracts in progress 3 €3,073 €0 -€3,073 -100%
Stocks 30/36 €3,073 €0 -€3,073 -100%
Amounts receivable within one year 40/41 €3,076 €6,173 +€3,097 +101%
Trade receivables 40 €3,076 €6,137 +€3,061 +99.5%
Other amounts receivable 41 €0 €36 +€36
Cash at bank and in hand 54/58 €5,758 €17,803 +€12,045 +209%
Deferred charges and accrued income 490/1 €273 €0 -€273 -100%
Total equity and liabilities 10/49 €12,570 €23,976 +€11,407 +90.7%
Equity 10/15 €11,471 €21,127 +€9,655 +84.2%
Contributions 10/11 €45,000 €45,000 = 0.0%
Reserves 13 €0 - =
Non-distributable reserves 130/1 €0 - =
Reserves not available under the articles 1311 €0 - =
Profit (loss) carried forward 14 -€33,529 -€23,873 +€9,655 +28.8%
Amounts payable 17/49 €1,098 €2,850 +€1,751 +159%
Amounts payable within one year 42/48 €1,098 €2,850 +€1,751 +159%
Financial debts 43 €53 €71 +€18 +34.9%
Credit institutions 430/8 €53 €71 +€18 +34.9%
Trade debts 44 €0 €109 +€109
Suppliers 440/4 €0 €109 +€109
Taxes, remuneration and social security 45 €830 €2,433 +€1,603 +193%
Taxes 450/3 €830 €2,433 +€1,603 +193%
Other amounts payable 47/48 €215 €237 +€21 +10.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €653 €389 -€264 -40.5%
Other operating charges 640/8 €1,278 €528 -€750 -58.7%
Gross operating margin 9900 -€5,224 €10,813 +€16,036
Operating profit (loss) 9901 -€7,155 €9,896 +€17,051
Financial charges 65/66B €368 €241 -€128 -34.7%
Recurring financial charges 65 €368 €241 -€128 -34.7%
Profit (loss) for the period before taxes 9903 -€7,523 €9,655 +€17,179
Profit (loss) for the period 9904 -€7,523 €9,655 +€17,179
Profit (loss) for the period to be appropriated 9905 -€7,523 €9,655 +€17,179

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.