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PURE ART: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PURE ART

BE 0816.930.238
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€25,188
2024 · -€44,474+€19,285
Equity
€83,988
2024 · €109,176-€25,188
Cash
€7,527
2024 · €10,417-€2,890
Balance sheet total
€143,435
2024 · €143,880-€445

Largest movements

2024 to 2025
Assets
  • Receivables within one year +€8,723

    up €8,723 (+20.3%), from €42,908 to €51,631

    of which Other amounts receivable: +€6,056

  • Tangible fixed assets -€6,271

    down €6,271 (-7.0%), from €89,738 to €83,467

  • Cash -€2,890

    down €2,890 (-27.7%), from €10,417 to €7,527

    mainly Net result for the year (-€25,188) and Receivables within one year (-€8,723)

Equity and liabilities
  • Other debts +€30,313

    up €30,313 (+608%), from €4,983 to €35,296

  • Profit (loss) carried forward -€25,188

    down €25,188 (-87.4%), from -€28,826 to -€54,015

  • Trade debts -€2,892

    down €2,892 (-67.7%), from €4,273 to €1,381

  • Tax, wage and social debts -€1,755

    down €1,755 (-7.5%), from €23,492 to €21,737

    of which Remuneration and social security: -€2,648

Income statement
  • Gross operating margin +€14,520

    up €14,520 (+143%), from €10,127 to €24,648

  • Depreciation -€6,634

    down €6,634 (-32.8%), from €20,218 to €13,584

  • Staff costs +€1,723

    up €1,723 (+5.5%), from €31,159 to €32,882

  • Financial charges +€1,114

    up €1,114 (+799%), from €139 to €1,253

    of which Non-recurring financial charges: +€1,152

  • Other operating charges -€723

    down €723 (-25.6%), from €2,829 to €2,106

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€44,474
Gross operating margin +€14,520
Staff costs -€1,723
Depreciation +€6,634
Other operating charges +€723
Financial income +€244
Financial charges -€1,114
Result 2025 -€25,188
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€5,345
Investment -€7,312
Financing -€923
Cash 2024 €10,417
Net result for the year -€25,188
Depreciation +€13,584
Receivables within one year -€8,723
Deferred charges and accrued income +€7
Trade debts -€2,892
Tax, wage and social debts -€1,755
Other debts +€30,313
Investment in fixed assets (net) -€7,312
Short-term financial debts -€923
Cash 2025 €7,527
brings cash intakes cash out
Every line side by side 46 lines
Line Code 2024 2025 Change %
Total assets 20/58 €143,880 €143,435 -€445 -0.3%
Fixed assets 21/28 €89,912 €83,641 -€6,271 -7.0%
Tangible fixed assets 22/27 €89,738 €83,467 -€6,271 -7.0%
Land and buildings 22 €69,429 €66,521 -€2,907 -4.2%
Plant, machinery and equipment 23 €3,307 €2,178 -€1,129 -34.1%
Furniture and vehicles 24 €17,002 €14,767 -€2,235 -13.1%
Financial fixed assets 28 €174 €174 = 0.0%
Current assets 29/58 €53,968 €59,795 +€5,826 +10.8%
Amounts receivable within one year 40/41 €42,908 €51,631 +€8,723 +20.3%
Trade receivables 40 €33,994 €36,661 +€2,667 +7.8%
Other amounts receivable 41 €8,914 €14,970 +€6,056 +67.9%
Cash at bank and in hand 54/58 €10,417 €7,527 -€2,890 -27.7%
Deferred charges and accrued income 490/1 €644 €637 -€7 -1.1%
Total equity and liabilities 10/49 €143,880 €143,435 -€445 -0.3%
Equity 10/15 €109,176 €83,988 -€25,188 -23.1%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €119,402 €119,402 = 0.0%
Non-distributable reserves 130/1 €3,720 €3,720 = 0.0%
Reserves not available under the articles 1311 €3,720 €3,720 = 0.0%
Tax-exempt reserves 132 €18,750 €18,750 = 0.0%
Distributable reserves 133 €96,932 €96,932 = 0.0%
Profit (loss) carried forward 14 -€28,826 -€54,015 -€25,188 -87.4%
Amounts payable 17/49 €34,704 €59,447 +€24,743 +71.3%
Amounts payable within one year 42/48 €34,704 €59,447 +€24,743 +71.3%
Financial debts 43 €1,956 €1,033 -€923 -47.2%
Credit institutions 430/8 €1,956 €1,033 -€923 -47.2%
Trade debts 44 €4,273 €1,381 -€2,892 -67.7%
Suppliers 440/4 €4,273 €1,381 -€2,892 -67.7%
Taxes, remuneration and social security 45 €23,492 €21,737 -€1,755 -7.5%
Taxes 450/3 - €893 +€893
Remuneration and social security 454/9 €23,492 €20,844 -€2,648 -11.3%
Other amounts payable 47/48 €4,983 €35,296 +€30,313 +608%
Remuneration, social security and pensions 62 €31,159 €32,882 +€1,723 +5.5%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €20,218 €13,584 -€6,634 -32.8%
Other operating charges 640/8 €2,829 €2,106 -€723 -25.6%
Gross operating margin 9900 €10,127 €24,648 +€14,520 +143%
Operating profit (loss) 9901 -€44,079 -€23,923 +€20,155 +45.7%
Financial income 75/76B - €244 +€244
Recurring financial income 75 - €244 +€244
Financial charges 65/66B €139 €1,253 +€1,114 +799%
Recurring financial charges 65 €139 €102 -€38 -26.9%
Non-recurring financial charges 66B - €1,152 +€1,152
Profit (loss) for the period before taxes 9903 -€44,218 -€24,933 +€19,285 +43.6%
Income taxes 67/77 €256 €256 = 0.0%
Profit (loss) for the period 9904 -€44,474 -€25,188 +€19,285 +43.4%
Profit (loss) for the period to be appropriated 9905 -€44,474 -€25,188 +€19,285 +43.4%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.