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Puka: what changed

BE 0795.886.978NACE 73.110, Advertising agenciesOther company

Position among the sector peers

What moved between 2024 and 2025

Net result for the year
€22,468
2024 · -€1,101+€23,569
Equity
€36,914
2024 · €14,446+€22,468
Cash
€33,866
2024 · €7,387+€26,479
Balance sheet total
€58,663
2024 · €41,031+€17,633

Largest movements

2024 to 2025
Assets
  • Cash +€26,479

    up €26,479 (+358%), from €7,387 to €33,866

    mainly Net result for the year (+€22,468) and Tax, wage and social debts (+€6,011)

  • Receivables within one year -€5,501

    down €5,501 (-19.4%), from €28,351 to €22,850

    of which Trade receivables: -€8,711

  • Deferred charges and accrued income -€2,947

    down €2,947 (-60.3%), from €4,889 to €1,943

Equity and liabilities
  • Reserves +€22,468

    up €22,468 (+266%), from €8,446 to €30,914

  • Accrued charges and deferred income -€14,336

    down €14,336 (-99.1%), from €14,464 to €128

  • Tax, wage and social debts +€6,011

    up €6,011 (+1,379%), from €436 to €6,447

  • Other debts -€2,483

    down €2,483 (-87.5%), from €2,838 to €356

  • Current portion of long-term debt +€2,463

    new in 2025: €2,463

Income statement
  • Gross operating margin +€24,428

    up €24,428 (+344%), from €7,107 to €31,535

  • Taxes +€6,001

    up €6,001 (+3,192%), from €188 to €6,189

  • Financial charges -€5,214

    down €5,214 (-68.1%), from €7,659 to €2,445

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 -€1,101
Gross operating margin +€24,428
Other operating charges -€66
Financial income -€6
Financial charges +€5,214
Taxes -€6,001
Result 2025 €22,468
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€21,681
Investment €0
Financing +€4,799
Cash 2024 €7,387
Net result for the year +€22,468
Depreciation +€399
Receivables within one year +€5,501
Deferred charges and accrued income +€2,947
Trade debts +€1,174
Tax, wage and social debts +€6,011
Other debts -€2,483
Accrued charges and deferred income -€14,336
Debts after one year +€2,336
Current portion of long-term debt +€2,463
Cash 2025 €33,866
brings cash intakes cash out
Every line side by side 38 lines
Line Code 2024 2025 Change %
Total assets 20/58 €41,031 €58,663 +€17,633 +43.0%
Fixed assets 21/28 €404 €5 -€399 -98.9%
Tangible fixed assets 22/27 €404 €5 -€399 -98.9%
Plant, machinery and equipment 23 €404 €5 -€399 -98.9%
Current assets 29/58 €40,627 €58,659 +€18,032 +44.4%
Amounts receivable within one year 40/41 €28,351 €22,850 -€5,501 -19.4%
Trade receivables 40 €28,351 €19,640 -€8,711 -30.7%
Other amounts receivable 41 €0 €3,210 +€3,210
Cash at bank and in hand 54/58 €7,387 €33,866 +€26,479 +358%
Deferred charges and accrued income 490/1 €4,889 €1,943 -€2,947 -60.3%
Total equity and liabilities 10/49 €41,031 €58,663 +€17,633 +43.0%
Equity 10/15 €14,446 €36,914 +€22,468 +156%
Contributions 10/11 €6,000 €6,000 = 0.0%
Reserves 13 €8,446 €30,914 +€22,468 +266%
Distributable reserves 133 €8,446 €30,914 +€22,468 +266%
Amounts payable 17/49 €26,584 €21,749 -€4,835 -18.2%
Amounts payable after more than one year 17 - €2,336 +€2,336
Financial debts 170/4 - €2,336 +€2,336
Amounts payable within one year 42/48 €12,120 €19,285 +€7,165 +59.1%
Current portion of amounts payable after more than one year 42 - €2,463 +€2,463
Trade debts 44 €8,846 €10,020 +€1,174 +13.3%
Suppliers 440/4 €8,846 €10,020 +€1,174 +13.3%
Taxes, remuneration and social security 45 €436 €6,447 +€6,011 +1,379%
Taxes 450/3 €436 €6,447 +€6,011 +1,379%
Other amounts payable 47/48 €2,838 €356 -€2,483 -87.5%
Accrued charges and deferred income 492/3 €14,464 €128 -€14,336 -99.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €399 €399 = 0.0%
Other operating charges 640/8 - €66 +€66
Gross operating margin 9900 €7,107 €31,535 +€24,428 +344%
Operating profit (loss) 9901 €6,707 €31,070 +€24,362 +363%
Financial income 75/76B €38 €33 -€6 -14.5%
Recurring financial income 75 €38 €33 -€6 -14.5%
Financial charges 65/66B €7,659 €2,445 -€5,214 -68.1%
Recurring financial charges 65 €7,659 €2,445 -€5,214 -68.1%
Profit (loss) for the period before taxes 9903 -€913 €28,657 +€29,570
Income taxes 67/77 €188 €6,189 +€6,001 +3,192%
Profit (loss) for the period 9904 -€1,101 €22,468 +€23,569
Profit (loss) for the period to be appropriated 9905 -€1,101 €22,468 +€23,569

Value

latest balance sheet 31-12-2025 · indication, not a valuation or advice

Indicative value of the equity

Indication, not a valuation or advice
€55,261 to €69,982

Midpoint €61,395 · 50% capitalised earnings, 50% adjusted equity

Capitalisation rate 12% result over 3 years earnings weight 50%

Worked out with Checked's starting values, not your estimate and not market data. Change the assumptions: the value follows.

Adjusted equity €36,914
Capitalised earnings €73,607 to €103,050
Indication €55,261 to €69,982

Adjusted equity

balance sheet 31-12-2025
Equity (10/15)
€36,914
Revaluation of assets
€0
Deferred tax on the revaluation
€0
Other adjustment
€0
Adjusted equity
€36,914

Capitalised earnings

net result for the year (9904)
2025
€22,468
2024
-€1,101
2023
€9,548
Average result
€10,305
Divided by the capitalisation rate
14% / 12% / 10%
Capitalised earnings
€73,607 / €85,875 / €103,050

Limits of the indication

  • Checked holds no market prices or comparable transactions.
  • Anything after the latest accounts and items off the balance sheet (guarantees, leases, disputes) are left out.
  • Checked does not know the real value of buildings, stock and receivables. Enter your own revaluation or adjustment for it.
  • The result is not corrected for the manager's pay. If the company pays less or more than a market salary, the capitalised earnings are too high or too low.
  • The owner's role in the business, synergies for a buyer and the tax consequences of a sale are left out.

For a valuation to base a decision on, go to a company auditor or a certified accountant.

Calculation and sources

Source: filed annual accounts (NBB) and main activity (KBO). The movements compare the financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. The value is an indication, not a valuation or advice. Prepared on 15 November 2026 via checked.be.