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PUBLISIMO: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLISIMO

BE 0822.210.897
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€12,168
2024 · -€10,255+€22,423
Equity
€22,957
2024 · €10,789+€12,168
Cash
€22,403
2024 · €21,097+€1,306
Balance sheet total
€41,680
2024 · €43,847-€2,167

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€2,617

    down €2,617 (-13.0%), from €20,100 to €17,483

    of which Trade receivables: -€2,399

  • Cash +€1,306

    up €1,306 (+6.2%), from €21,097 to €22,403

    mainly Net result for the year (+€12,168) and Receivables within one year (+€2,617)

  • Tangible fixed assets -€501

    down €501 (-78.9%), from €635 to €134

    of which Plant, machinery and equipment: -€331

Equity and liabilities
  • Profit (loss) carried forward +€20,304

    up €20,304 (+91.9%), from -€22,103 to -€1,799

  • Trade debts -€9,678

    down €9,678 (-42.4%), from €22,837 to €13,159

  • Reserves -€8,136

    down €8,136 (-30.9%), from €26,367 to €18,231

    of which Distributable reserves: -€8,136

  • Debts after one year -€3,014

    no longer reported in 2025 (was €3,014)

  • Current portion of long-term debt -€2,862

    down €2,862 (-48.7%), from €5,876 to €3,014

Income statement
  • Gross operating margin +€18,723

    up €18,723, from -€1,202 to €17,521

  • Taxes +€1,014

    up €1,014 (+392%), from €259 to €1,273

  • Other operating charges -€529

    down €529 (-35.8%), from €1,477 to €948

  • Depreciation -€327

    down €327 (-39.5%), from €828 to €501

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€10,255
Gross operating margin +€18,723
Staff costs +€111
Depreciation +€327
Other operating charges +€529
Other operating items +€3,525
Financial income +€58
Financial charges +€164
Taxes -€1,014
Result 2025 €12,168
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€7,182
Investment €0
Financing -€5,876
Cash 2024 €21,097
Net result for the year +€12,168
Depreciation +€501
Stocks and contracts +€242
Receivables within one year +€2,617
Deferred charges and accrued income +€113
Trade debts -€9,678
Tax, wage and social debts +€1,315
Advances received -€96
Debts after one year -€3,014
Current portion of long-term debt -€2,862
Cash 2025 €22,403
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €43,847 €41,680 -€2,167 -4.9%
Fixed assets 21/28 €635 €134 -€501 -78.9%
Tangible fixed assets 22/27 €635 €134 -€501 -78.9%
Plant, machinery and equipment 23 €331 - -€331
Furniture and vehicles 24 €304 €134 -€170 -55.9%
Current assets 29/58 €43,212 €41,546 -€1,666 -3.9%
Stocks and contracts in progress 3 €1,087 €845 -€242 -22.3%
Stocks 30/36 €1,087 €845 -€242 -22.3%
Amounts receivable within one year 40/41 €20,100 €17,483 -€2,617 -13.0%
Trade receivables 40 €18,926 €16,527 -€2,399 -12.7%
Other amounts receivable 41 €1,174 €956 -€218 -18.6%
Cash at bank and in hand 54/58 €21,097 €22,403 +€1,306 +6.2%
Deferred charges and accrued income 490/1 €928 €815 -€113 -12.2%
Total equity and liabilities 10/49 €43,847 €41,680 -€2,167 -4.9%
Equity 10/15 €10,789 €22,957 +€12,168 +113%
Contributions 10/11 €6,525 €6,525 = 0.0%
Reserves 13 €26,367 €18,231 -€8,136 -30.9%
Non-distributable reserves 130/1 €1,860 €1,860 = 0.0%
Reserves not available under the articles 1311 €1,860 €1,860 = 0.0%
Distributable reserves 133 €24,507 €16,371 -€8,136 -33.2%
Profit (loss) carried forward 14 -€22,103 -€1,799 +€20,304 +91.9%
Amounts payable 17/49 €33,058 €18,723 -€14,335 -43.4%
Amounts payable after more than one year 17 €3,014 - -€3,014
Financial debts 170/4 €3,014 - -€3,014
Amounts payable within one year 42/48 €30,044 €18,723 -€11,321 -37.7%
Current portion of amounts payable after more than one year 42 €5,876 €3,014 -€2,862 -48.7%
Trade debts 44 €22,837 €13,159 -€9,678 -42.4%
Suppliers 440/4 €22,837 €13,159 -€9,678 -42.4%
Advances received on contracts in progress 46 €96 - -€96
Taxes, remuneration and social security 45 €1,235 €2,550 +€1,315 +106%
Taxes 450/3 €1,235 €2,550 +€1,315 +106%
Remuneration, social security and pensions 62 €286 €175 -€111 -38.8%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €828 €501 -€327 -39.5%
Other operating charges 640/8 €1,477 €948 -€529 -35.8%
Non-recurring operating charges 66A €4,814 €1,289 -€3,525 -73.2%
Gross operating margin 9900 -€1,202 €17,521 +€18,723
Operating profit (loss) 9901 -€8,607 €14,608 +€23,215
Financial income 75/76B €42 €100 +€58 +138%
Recurring financial income 75 €42 €100 +€58 +138%
Financial charges 65/66B €1,431 €1,267 -€164 -11.5%
Recurring financial charges 65 €1,431 €1,267 -€164 -11.5%
Profit (loss) for the period before taxes 9903 -€9,996 €13,441 +€23,437
Income taxes 67/77 €259 €1,273 +€1,014 +392%
Profit (loss) for the period 9904 -€10,255 €12,168 +€22,423
Profit (loss) for the period to be appropriated 9905 -€10,255 €12,168 +€22,423

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 25 October 2026 via checked.be.