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PUBLIMATS: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLIMATS

BE 0551.983.943
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€6,501
2024 · -€81,832+€88,333
Equity
€36,488
2024 · €29,987+€6,501
Cash
€124,602
2024 · €59,410+€65,192
Balance sheet total
€386,243
2024 · €323,568+€62,675

Largest movements

2024 to 2025
Assets
  • Cash +€65,192

    up €65,192 (+109.7%), from €59,410 to €124,602

    mainly Trade debts (+€34,404) and Depreciation (+€26,358)

  • Receivables within one year +€35,878

    up €35,878 (+34.4%), from €104,356 to €140,234

    of which Trade receivables: +€21,972

  • Tangible fixed assets -€26,358

    down €26,358 (-18.4%), from €143,382 to €117,023

    of which Leasing and similar rights: -€20,488

  • Deferred charges and accrued income -€12,036

    down €12,036 (-73.3%), from €16,420 to €4,384

Equity and liabilities
  • Trade debts +€34,404

    up €34,404 (+33.0%), from €104,267 to €138,671

  • Tax, wage and social debts +€23,133

    up €23,133 (+56.3%), from €41,103 to €64,236

    of which Taxes: +€24,634

  • Other debts +€13,936

    up €13,936 (+39.8%), from €35,030 to €48,965

  • Debts after one year -€12,280

    down €12,280 (-12.7%), from €96,833 to €84,552

    of which Financial debts: -€13,330

  • Profit (loss) carried forward +€6,501

    up €6,501 (+47.5%), from -€13,698 to -€7,197

Income statement
  • Gross operating margin +€69,315

    up €69,315 (+43.0%), from €161,320 to €230,635

  • Write-downs -€16,884

    no longer reported in 2025 (was €16,884)

  • Other operating charges -€13,185

    down €13,185 (-90.7%), from €14,530 to €1,345

  • Taxes +€12,750

    up €12,750 (+566.7%), from €2,250 to €15,000

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€81,832
Gross operating margin +€69,315
Staff costs +€504
Depreciation +€665
Write-downs +€16,884
Other operating charges +€13,185
Financial income -€147
Financial charges +€679
Taxes -€12,750
Result 2025 €6,501

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€80,491
Investment €0
Financing -€15,299
Cash 2024 €59,410
Net result for the year +€6,501
Depreciation +€26,358
Receivables within one year -€35,878
Deferred charges and accrued income +€12,036
Trade debts +€34,404
Tax, wage and social debts +€23,133
Other debts +€13,936
Debts after one year -€12,280
Current portion of long-term debt -€3,019
Cash 2025 €124,602
Every line side by side 44 lines
Line Code 2024 2025 Change %
Total assets 20/58 €323,568 €386,243 +€62,675 +19.4%
Fixed assets 21/28 €143,382 €117,023 -€26,358 -18.4%
Tangible fixed assets 22/27 €143,382 €117,023 -€26,358 -18.4%
Plant, machinery and equipment 23 €21,225 €16,307 -€4,919 -23.2%
Furniture and vehicles 24 €1,185 €233 -€952 -80.3%
Leasing and similar rights 25 €120,971 €100,484 -€20,488 -16.9%
Current assets 29/58 €180,186 €269,220 +€89,034 +49.4%
Amounts receivable within one year 40/41 €104,356 €140,234 +€35,878 +34.4%
Trade receivables 40 €103,262 €125,234 +€21,972 +21.3%
Other amounts receivable 41 €1,094 €15,000 +€13,906 +1271.1%
Cash at bank and in hand 54/58 €59,410 €124,602 +€65,192 +109.7%
Deferred charges and accrued income 490/1 €16,420 €4,384 -€12,036 -73.3%
Total equity and liabilities 10/49 €323,568 €386,243 +€62,675 +19.4%
Equity 10/15 €29,987 €36,488 +€6,501 +21.7%
Contributions 10/11 €18,600 €18,600 = 0.0%
Reserves 13 €25,085 €25,085 = 0.0%
Distributable reserves 133 €25,085 €25,085 = 0.0%
Profit (loss) carried forward 14 -€13,698 -€7,197 +€6,501 +47.5%
Amounts payable 17/49 €293,581 €349,756 +€56,174 +19.1%
Amounts payable after more than one year 17 €96,833 €84,552 -€12,280 -12.7%
Financial debts 170/4 €95,258 €81,927 -€13,330 -14.0%
Other amounts payable 178/9 €1,575 €2,625 +€1,050 +66.7%
Amounts payable within one year 42/48 €196,749 €265,203 +€68,454 +34.8%
Current portion of amounts payable after more than one year 42 €16,349 €13,330 -€3,019 -18.5%
Trade debts 44 €104,267 €138,671 +€34,404 +33.0%
Suppliers 440/4 €104,267 €138,671 +€34,404 +33.0%
Taxes, remuneration and social security 45 €41,103 €64,236 +€23,133 +56.3%
Taxes 450/3 €14,903 €39,537 +€24,634 +165.3%
Remuneration and social security 454/9 €26,200 €24,700 -€1,500 -5.7%
Other amounts payable 47/48 €35,030 €48,965 +€13,936 +39.8%
Remuneration, social security and pensions 62 €181,949 €181,445 -€504 -0.3%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €27,023 €26,358 -€665 -2.5%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €16,884 - -€16,884
Other operating charges 640/8 €14,530 €1,345 -€13,185 -90.7%
Gross operating margin 9900 €161,320 €230,635 +€69,315 +43.0%
Operating profit (loss) 9901 -€79,065 €21,487 +€100,552
Financial income 75/76B €3,637 €3,489 -€147 -4.0%
Recurring financial income 75 €3,637 €3,489 -€147 -4.0%
Financial charges 65/66B €4,154 €3,475 -€679 -16.3%
Recurring financial charges 65 €4,154 €3,475 -€679 -16.3%
Profit (loss) for the period before taxes 9903 -€79,583 €21,501 +€101,084
Income taxes 67/77 €2,250 €15,000 +€12,750 +566.7%
Profit (loss) for the period 9904 -€81,832 €6,501 +€88,333
Profit (loss) for the period to be appropriated 9905 -€81,832 €6,501 +€88,333

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 6 October 2026 via checked.be.