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PUBLILEMON: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLILEMON

BE 0627.962.657
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€29,137
2024 · €14,919+€14,218
Equity
€94,232
2024 · €67,928+€26,304
Cash
€64,370
2024 · €44,452+€19,919
Balance sheet total
€155,320
2024 · €154,182+€1,138

Largest movements

2024 to 2025
Assets
  • Cash +€19,919

    up €19,919 (+44.8%), from €44,452 to €64,370

    mainly Net result for the year (+€29,137) and Depreciation (+€23,369)

  • Tangible fixed assets -€16,521

    down €16,521 (-39.6%), from €41,727 to €25,206

    of which Furniture and vehicles: -€10,721

  • Intangible fixed assets -€3,750

    down €3,750 (-44.4%), from €8,438 to €4,688

  • Receivables within one year +€2,908

    up €2,908 (+5.0%), from €58,147 to €61,055

    of which Other amounts receivable: +€3,764

Equity and liabilities
  • Reserves +€26,304

    up €26,304 (+38.7%), from €67,928 to €94,232

  • Current portion of long-term debt -€13,808

    down €13,808 (-95.7%), from €14,432 to €625

  • Trade debts -€5,741

    down €5,741 (-22.1%), from €26,025 to €20,284

  • Tax, wage and social debts -€3,315

    down €3,315 (-8.8%), from €37,616 to €34,301

    of which Remuneration and social security: -€2,840

  • Advances received -€2,432

    down €2,432 (-82.6%), from €2,945 to €514

Income statement
  • Gross operating margin +€18,302

    up €18,302 (+18.5%), from €98,809 to €117,111

  • Staff costs +€6,717

    up €6,717 (+14.0%), from €48,075 to €54,793

  • Other operating charges -€5,427

    down €5,427 (-68.4%), from €7,932 to €2,505

  • Taxes +€4,513

    up €4,513 (+63.0%), from €7,159 to €11,672

  • Financial income +€2,230

    up €2,230 (+89.0%), from €2,506 to €4,735

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €14,919
Gross operating margin +€18,302
Staff costs -€6,717
Depreciation +€157
Write-downs -€1,394
Other operating charges +€5,427
Other operating items -€90
Financial income +€2,230
Financial charges +€816
Taxes -€4,513
Result 2025 €29,137
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€40,282
Investment -€3,098
Financing -€17,265
Cash 2024 €44,452
Net result for the year +€29,137
Depreciation +€23,369
Receivables within one year -€2,908
Deferred charges and accrued income +€1,418
Trade debts -€5,741
Tax, wage and social debts -€3,315
Advances received -€2,432
Other debts +€853
Accrued charges and deferred income -€100
Investment in fixed assets (net) -€3,098
Debts after one year -€625
Current portion of long-term debt -€13,808
Contributions, distributions and other -€2,833
Cash 2025 €64,370
brings cash intakes cash out
Every line side by side 45 lines
Line Code 2024 2025 Change %
Total assets 20/58 €154,182 €155,320 +€1,138 +0.7%
Fixed assets 21/28 €50,165 €29,894 -€20,271 -40.4%
Intangible fixed assets 21 €8,438 €4,688 -€3,750 -44.4%
Tangible fixed assets 22/27 €41,727 €25,206 -€16,521 -39.6%
Plant, machinery and equipment 23 €3,952 €4,075 +€123 +3.1%
Furniture and vehicles 24 €19,358 €8,637 -€10,721 -55.4%
Other tangible fixed assets 26 €18,418 €12,494 -€5,923 -32.2%
Current assets 29/58 €104,017 €125,426 +€21,409 +20.6%
Amounts receivable within one year 40/41 €58,147 €61,055 +€2,908 +5.0%
Trade receivables 40 €58,147 €57,291 -€856 -1.5%
Other amounts receivable 41 - €3,764 +€3,764
Cash at bank and in hand 54/58 €44,452 €64,370 +€19,919 +44.8%
Deferred charges and accrued income 490/1 €1,418 - -€1,418
Total equity and liabilities 10/49 €154,182 €155,320 +€1,138 +0.7%
Equity 10/15 €67,928 €94,232 +€26,304 +38.7%
Reserves 13 €67,928 €94,232 +€26,304 +38.7%
Distributable reserves 133 €67,928 €94,232 +€26,304 +38.7%
Amounts payable 17/49 €86,254 €61,088 -€25,166 -29.2%
Amounts payable after more than one year 17 €625 - -€625
Financial debts 170/4 €625 - -€625
Amounts payable within one year 42/48 €85,529 €61,088 -€24,441 -28.6%
Current portion of amounts payable after more than one year 42 €14,432 €625 -€13,808 -95.7%
Trade debts 44 €26,025 €20,284 -€5,741 -22.1%
Suppliers 440/4 €26,025 €20,284 -€5,741 -22.1%
Advances received on contracts in progress 46 €2,945 €514 -€2,432 -82.6%
Taxes, remuneration and social security 45 €37,616 €34,301 -€3,315 -8.8%
Taxes 450/3 €21,882 €21,408 -€475 -2.2%
Remuneration and social security 454/9 €15,733 €12,894 -€2,840 -18.0%
Other amounts payable 47/48 €4,511 €5,364 +€853 +18.9%
Accrued charges and deferred income 492/3 €100 - -€100
Remuneration, social security and pensions 62 €48,075 €54,793 +€6,717 +14.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €23,526 €23,369 -€157 -0.7%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 -€1,944 -€550 +€1,394 +71.7%
Other operating charges 640/8 €7,932 €2,505 -€5,427 -68.4%
Non-recurring operating charges 66A - €90 +€90
Gross operating margin 9900 €98,809 €117,111 +€18,302 +18.5%
Operating profit (loss) 9901 €21,220 €36,905 +€15,685 +73.9%
Financial income 75/76B €2,506 €4,735 +€2,230 +89.0%
Recurring financial income 75 €2,506 €4,735 +€2,230 +89.0%
Financial charges 65/66B €1,647 €830 -€816 -49.6%
Recurring financial charges 65 €1,647 €830 -€816 -49.6%
Profit (loss) for the period before taxes 9903 €22,078 €40,810 +€18,731 +84.8%
Income taxes 67/77 €7,159 €11,672 +€4,513 +63.0%
Profit (loss) for the period 9904 €14,919 €29,137 +€14,218 +95.3%
Profit (loss) for the period to be appropriated 9905 €14,919 €29,137 +€14,218 +95.3%

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.