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PUBLICOM: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLICOM

BE 0423.108.456
NACE 73.110, Advertising agencies
financial year 2026 compared with 2025filed annual accounts (NBB)
Net result for the year
-€16,490
2025 · -€27,781+€11,292
Equity
€214,278
2025 · €230,768-€16,490
Cash
€2,001
2025 · €55,372-€53,371
Balance sheet total
€215,545
2025 · €234,280-€18,735

Largest movements

2025 to 2026
Assets
  • Tangible fixed assets +€68,954

    up €68,954 (+54.8%), from €125,900 to €194,854

    of which Furniture and vehicles: +€76,955

  • Cash -€53,371

    down €53,371 (-96.4%), from €55,372 to €2,001

    mainly Investment in fixed assets (net) (-€65,412) and Net result for the year (-€16,490)

  • Financial fixed assets -€31,496

    down €31,496 (-82.0%), from €38,414 to €6,918

Equity and liabilities
  • Profit (loss) carried forward -€9,837

    down €9,837 (-19.5%), from -€50,436 to -€60,272

  • Reserves -€6,653

    down €6,653 (-3.2%), from €206,835 to €200,182

    of which Tax-exempt reserves: -€6,653

Income statement
  • Gross operating margin +€33,300

    up €33,300, from -€13,069 to €20,231

  • Depreciation +€17,100

    up €17,100 (+158%), from €10,854 to €27,954

  • Other operating charges +€4,293

    up €4,293 (+97.0%), from €4,425 to €8,718

  • Financial income -€1,115

    down €1,115 (-62.0%), from €1,798 to €682

  • Taxes -€555

    down €555 (-51.5%), from €1,078 to €523

From the 2025 result to the 2026 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2025 -€27,781
Gross operating margin +€33,300
Depreciation -€17,100
Other operating charges -€4,293
Financial income -€1,115
Financial charges -€55
Taxes +€555
Result 2026 -€16,490
raises the resultlowers the result

Derived cash bridge

cash 2025 to 2026

Derived from the 2025 and 2026 balance sheets and the 2026 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€12,041
Investment -€65,412
Financing €0
Cash 2025 €55,372
Net result for the year -€16,490
Depreciation +€27,954
Receivables within one year +€1,577
Deferred charges and accrued income +€1,246
Trade debts -€1,668
Tax, wage and social debts -€578
Investment in fixed assets (net) -€65,412
Cash 2026 €2,001
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2025 2026 Change %
Total assets 20/58 €234,280 €215,545 -€18,735 -8.0%
Fixed assets 21/28 €164,314 €201,772 +€37,458 +22.8%
Tangible fixed assets 22/27 €125,900 €194,854 +€68,954 +54.8%
Land and buildings 22 €113,500 €106,326 -€7,174 -6.3%
Plant, machinery and equipment 23 €1,141 €787 -€354 -31.0%
Furniture and vehicles 24 €7,198 €84,153 +€76,955 +1,069%
Other tangible fixed assets 26 €4,061 €3,588 -€473 -11.7%
Financial fixed assets 28 €38,414 €6,918 -€31,496 -82.0%
Current assets 29/58 €69,966 €13,773 -€56,194 -80.3%
Amounts receivable within one year 40/41 €13,121 €11,544 -€1,577 -12.0%
Trade receivables 40 - €449 +€449
Other amounts receivable 41 €13,121 €11,095 -€2,026 -15.4%
Cash at bank and in hand 54/58 €55,372 €2,001 -€53,371 -96.4%
Deferred charges and accrued income 490/1 €1,473 €228 -€1,246 -84.5%
Total equity and liabilities 10/49 €234,280 €215,545 -€18,735 -8.0%
Equity 10/15 €230,768 €214,278 -€16,490 -7.1%
Contributions 10/11 €74,368 €74,368 = 0.0%
Reserves 13 €206,835 €200,182 -€6,653 -3.2%
Tax-exempt reserves 132 €75,398 €68,746 -€6,653 -8.8%
Distributable reserves 133 €131,437 €131,437 = 0.0%
Profit (loss) carried forward 14 -€50,436 -€60,272 -€9,837 -19.5%
Amounts payable 17/49 €3,513 €1,267 -€2,246 -63.9%
Amounts payable within one year 42/48 €3,513 €1,267 -€2,246 -63.9%
Trade debts 44 €2,434 €767 -€1,668 -68.5%
Suppliers 440/4 €2,434 €767 -€1,668 -68.5%
Taxes, remuneration and social security 45 €1,078 €500 -€578 -53.6%
Taxes 450/3 €1,078 €500 -€578 -53.6%
Non-recurring operating income 76A - €12,000 +€12,000
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,854 €27,954 +€17,100 +158%
Other operating charges 640/8 €4,425 €8,718 +€4,293 +97.0%
Gross operating margin 9900 -€13,069 €20,231 +€33,300
Operating profit (loss) 9901 -€28,348 -€16,441 +€11,907 +42.0%
Financial income 75/76B €1,798 €682 -€1,115 -62.0%
Recurring financial income 75 €1,798 €682 -€1,115 -62.0%
Financial charges 65/66B €153 €208 +€55 +35.9%
Recurring financial charges 65 €153 €208 +€55 +35.9%
Profit (loss) for the period before taxes 9903 -€26,703 -€15,967 +€10,736 +40.2%
Income taxes 67/77 €1,078 €523 -€555 -51.5%
Profit (loss) for the period 9904 -€27,781 -€16,490 +€11,292 +40.6%
Transfer from tax-exempt reserves 789 €6,653 €6,653 = 0.0%
Profit (loss) for the period to be appropriated 9905 -€21,129 -€9,837 +€11,292 +53.4%

Source: filed annual accounts (NBB), financial years ended 31 March 2025 and 31 March 2026. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 18 October 2026 via checked.be.