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PUBLICIA: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLICIA

BE 0430.007.433
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€2,847
2024 · €989-€3,836
Equity
€201,066
2024 · €203,913-€2,847
Cash
€43,109
2024 · €85,392-€42,283
Balance sheet total
€322,290
2024 · €391,635-€69,345

Largest movements

2024 to 2025
Assets
  • Cash -€42,283

    down €42,283 (-49.5%), from €85,392 to €43,109

    mainly Trade debts (-€43,062) and Current portion of long-term debt (-€25,295)

  • Receivables within one year -€28,256

    down €28,256 (-11.2%), from €253,160 to €224,904

    of which Trade receivables: -€28,182

  • Stocks and contracts +€5,000

    up €5,000 (+66.7%), from €7,500 to €12,500

Equity and liabilities
  • Trade debts -€43,062

    down €43,062 (-54.1%), from €79,624 to €36,563

  • Current portion of long-term debt -€25,295

    down €25,295 (-80.1%), from €31,598 to €6,303

Income statement
  • Staff costs +€56,548

    up €56,548 (+51.6%), from €109,613 to €166,160

  • Other operating charges -€27,830

    down €27,830 (-29.9%), from €93,226 to €65,396

  • Gross operating margin +€20,109

    up €20,109 (+9.5%), from €210,989 to €231,097

  • Provisions -€5,000

    new in 2025: -€5,000

  • Depreciation -€2,615

    down €2,615 (-87.1%), from €3,000 to €386

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €989
Gross operating margin +€20,109
Staff costs -€56,548
Depreciation +€2,615
Write-downs -€1,855
Provisions +€5,000
Other operating charges +€27,830
Financial income -€1,355
Financial charges +€543
Taxes -€175
Result 2025 -€2,847
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€16,988
Investment €0
Financing -€25,295
Cash 2024 €85,392
Net result for the year -€2,847
Depreciation +€386
Stocks and contracts -€5,000
Receivables within one year +€28,256
Deferred charges and accrued income +€3,421
Trade debts -€43,062
Tax, wage and social debts +€1,956
Accrued charges and deferred income -€97
Current portion of long-term debt -€25,295
Cash 2025 €43,109
brings cash intakes cash out
Every line side by side 48 lines
Line Code 2024 2025 Change %
Total assets 20/58 €391,635 €322,290 -€69,345 -17.7%
Fixed assets 21/28 €560 €174 -€386 -68.9%
Tangible fixed assets 22/27 €560 €174 -€386 -68.9%
Furniture and vehicles 24 €560 €174 -€386 -68.9%
Current assets 29/58 €391,075 €322,116 -€68,959 -17.6%
Stocks and contracts in progress 3 €7,500 €12,500 +€5,000 +66.7%
Stocks 30/36 €7,500 €12,500 +€5,000 +66.7%
Amounts receivable within one year 40/41 €253,160 €224,904 -€28,256 -11.2%
Trade receivables 40 €222,931 €194,749 -€28,182 -12.6%
Other amounts receivable 41 €30,230 €30,155 -€74 -0.2%
Cash at bank and in hand 54/58 €85,392 €43,109 -€42,283 -49.5%
Deferred charges and accrued income 490/1 €45,023 €41,603 -€3,421 -7.6%
Total equity and liabilities 10/49 €391,635 €322,290 -€69,345 -17.7%
Equity 10/15 €203,913 €201,066 -€2,847 -1.4%
Contributions 10/11 €61,900 €61,900 = 0.0%
Capital 10 €61,900 €61,900 = 0.0%
Issued capital 100 €61,900 €61,900 = 0.0%
Reserves 13 €142,013 €139,166 -€2,847 -2.0%
Non-distributable reserves 130/1 €6,190 €6,190 = 0.0%
Legal reserve 130 €6,190 €6,190 = 0.0%
Distributable reserves 133 €135,823 €132,976 -€2,847 -2.1%
Amounts payable 17/49 €187,722 €121,224 -€66,498 -35.4%
Amounts payable within one year 42/48 €186,911 €120,510 -€66,401 -35.5%
Current portion of amounts payable after more than one year 42 €31,598 €6,303 -€25,295 -80.1%
Financial debts 43 €30,000 €30,000 = 0.0%
Credit institutions 430/8 €30,000 €30,000 = 0.0%
Trade debts 44 €79,624 €36,563 -€43,062 -54.1%
Suppliers 440/4 €79,624 €36,563 -€43,062 -54.1%
Taxes, remuneration and social security 45 €45,438 €47,393 +€1,956 +4.3%
Taxes 450/3 €26,769 €21,730 -€5,039 -18.8%
Remuneration and social security 454/9 €18,669 €25,663 +€6,995 +37.5%
Other amounts payable 47/48 €252 €252 = 0.0%
Accrued charges and deferred income 492/3 €811 €714 -€97 -12.0%
Remuneration, social security and pensions 62 €109,613 €166,160 +€56,548 +51.6%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €3,000 €386 -€2,615 -87.1%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €0 €1,855 +€1,855
Provisions for liabilities and charges: additions (uses and reversals) 635/8 - -€5,000 -€5,000
Other operating charges 640/8 €93,226 €65,396 -€27,830 -29.9%
Gross operating margin 9900 €210,989 €231,097 +€20,109 +9.5%
Operating profit (loss) 9901 €5,150 €2,301 -€2,849 -55.3%
Financial income 75/76B €1,434 €79 -€1,355 -94.5%
Recurring financial income 75 €1,434 €79 -€1,355 -94.5%
Financial charges 65/66B €5,595 €5,052 -€543 -9.7%
Recurring financial charges 65 €5,595 €5,052 -€543 -9.7%
Profit (loss) for the period before taxes 9903 €989 -€2,672 -€3,661
Income taxes 67/77 - €175 +€175
Profit (loss) for the period 9904 €989 -€2,847 -€3,836
Profit (loss) for the period to be appropriated 9905 €989 -€2,847 -€3,836

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.