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PUBLI TAPTOE: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PUBLI TAPTOE

BE 0480.773.570
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€139,695
2024 · €38,009-€177,705
Equity
€332,281
2024 · €471,976-€139,695
Cash
€31,142
2024 · €60,582-€29,440
Balance sheet total
€530,104
2024 · €686,235-€156,131

Largest movements

2024 to 2025
Assets
  • Intangible fixed assets -€100,000

    down €100,000 (-25.0%), from €399,726 to €299,726

  • Receivables within one year -€41,879

    down €41,879 (-28.1%), from €149,223 to €107,344

    of which Trade receivables: -€41,879

  • Cash -€29,440

    down €29,440 (-48.6%), from €60,582 to €31,142

    mainly Net result for the year (-€139,695) and Trade debts (-€58,844)

  • Tangible fixed assets +€14,774

    up €14,774 (+19.5%), from €75,600 to €90,374

    of which Furniture and vehicles: +€15,001

Equity and liabilities
  • Reserves -€128,017

    down €128,017 (-73.0%), from €175,476 to €47,459

    of which Distributable reserves: -€128,017

  • Tax, wage and social debts +€63,991

    up €63,991 (+130%), from €49,237 to €113,228

    of which Remuneration and social security: +€48,485

  • Trade debts -€58,844

    down €58,844 (-84.4%), from €69,734 to €10,890

  • Other debts -€46,293

    down €46,293 (-49.6%), from €93,288 to €46,994

  • Debts after one year +€18,793

    new in 2025: €18,793

Income statement
  • Gross operating margin -€130,478

    down €130,478 (-27.7%), from €471,285 to €340,807

  • Staff costs +€36,458

    up €36,458 (+11.0%), from €330,549 to €367,007

  • Financial income -€8,487

    down €8,487 (-74.1%), from €11,453 to €2,966

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €38,009
Gross operating margin -€130,478
Staff costs -€36,458
Depreciation -€2,431
Other operating charges +€966
Financial income -€8,487
Financial charges -€856
Taxes +€40
Result 2025 -€139,695
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€27,244
Investment -€26,906
Financing +€24,711
Cash 2024 €60,582
Net result for the year -€139,695
Depreciation +€112,132
Receivables within one year +€41,879
Deferred charges and accrued income -€414
Trade debts -€58,844
Tax, wage and social debts +€63,991
Other debts -€46,293
Investment in fixed assets (net) -€26,906
Debts after one year +€18,793
Current portion of long-term debt +€5,918
Cash 2025 €31,142
brings cash intakes cash out
Every line side by side 51 lines
Line Code 2024 2025 Change %
Total assets 20/58 €686,235 €530,104 -€156,131 -22.8%
Fixed assets 21/28 €475,826 €390,600 -€85,226 -17.9%
Intangible fixed assets 21 €399,726 €299,726 -€100,000 -25.0%
Tangible fixed assets 22/27 €75,600 €90,374 +€14,774 +19.5%
Land and buildings 22 €29,750 €29,750 = 0.0%
Plant, machinery and equipment 23 - €598 +€598
Furniture and vehicles 24 €42,957 €57,959 +€15,001 +34.9%
Other tangible fixed assets 26 €2,892 €2,067 -€825 -28.5%
Financial fixed assets 28 €500 €500 = 0.0%
Current assets 29/58 €210,409 €139,504 -€70,905 -33.7%
Amounts receivable within one year 40/41 €149,223 €107,344 -€41,879 -28.1%
Trade receivables 40 €149,223 €107,344 -€41,879 -28.1%
Other amounts receivable 41 €0 - =
Cash at bank and in hand 54/58 €60,582 €31,142 -€29,440 -48.6%
Deferred charges and accrued income 490/1 €604 €1,018 +€414 +68.6%
Total equity and liabilities 10/49 €686,235 €530,104 -€156,131 -22.8%
Equity 10/15 €471,976 €332,281 -€139,695 -29.6%
Contributions 10/11 €296,500 €296,500 = 0.0%
Capital 10 €296,500 €296,500 = 0.0%
Issued capital 100 €296,500 €296,500 = 0.0%
Reserves 13 €175,476 €47,459 -€128,017 -73.0%
Non-distributable reserves 130/1 €19,808 €19,808 = 0.0%
Legal reserve 130 €19,808 €19,808 = 0.0%
Tax-exempt reserves 132 €27,651 €27,651 = 0.0%
Distributable reserves 133 €128,017 €0 -€128,017 -100%
Profit (loss) carried forward 14 - -€11,678 -€11,678
Amounts payable 17/49 €214,259 €197,823 -€16,435 -7.7%
Amounts payable after more than one year 17 - €18,793 +€18,793
Financial debts 170/4 - €18,793 +€18,793
Amounts payable within one year 42/48 €212,259 €177,031 -€35,228 -16.6%
Current portion of amounts payable after more than one year 42 - €5,918 +€5,918
Trade debts 44 €69,734 €10,890 -€58,844 -84.4%
Suppliers 440/4 €69,734 €10,890 -€58,844 -84.4%
Taxes, remuneration and social security 45 €49,237 €113,228 +€63,991 +130%
Taxes 450/3 €14,106 €29,612 +€15,506 +110%
Remuneration and social security 454/9 €35,131 €83,616 +€48,485 +138%
Other amounts payable 47/48 €93,288 €46,994 -€46,293 -49.6%
Accrued charges and deferred income 492/3 €2,000 €2,000 = 0.0%
Remuneration, social security and pensions 62 €330,549 €367,007 +€36,458 +11.0%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €109,701 €112,132 +€2,431 +2.2%
Other operating charges 640/8 €3,040 €2,074 -€966 -31.8%
Gross operating margin 9900 €471,285 €340,807 -€130,478 -27.7%
Operating profit (loss) 9901 €27,995 -€140,406 -€168,401
Financial income 75/76B €11,453 €2,966 -€8,487 -74.1%
Recurring financial income 75 €11,453 €2,966 -€8,487 -74.1%
Financial charges 65/66B €786 €1,642 +€856 +109%
Recurring financial charges 65 €786 €1,642 +€856 +109%
Profit (loss) for the period before taxes 9903 €38,663 -€139,082 -€177,745
Income taxes 67/77 €653 €614 -€40 -6.1%
Profit (loss) for the period 9904 €38,009 -€139,695 -€177,705
Profit (loss) for the period to be appropriated 9905 €38,009 -€139,695 -€177,705

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 22 October 2026 via checked.be.