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PUBLI - MARKET: what changed

What changed

PUBLI - MARKET

BE 0416.194.237
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Financial years compared with
Net result for the year
€97,372
2024 · €17,411+€79,961
Equity
€253,986
2024 · €209,114+€44,872
Cash
€395,382
2024 · €228,537+€166,845
Balance sheet total
€724,864
2024 · €542,135+€182,729

Largest movements

2024 to 2025
Assets
  • Cash +€166,845

    up €166,845 (+73.0%), from €228,537 to €395,382

    mainly Net result for the year (+€97,372) and Trade debts (+€88,099)

  • Tangible fixed assets +€22,962

    up €22,962 (+42.2%), from €54,398 to €77,359

    of which Assets under construction and advance payments: +€39,446

  • Deferred charges and accrued income -€10,861

    down €10,861 (-65.2%), from €16,652 to €5,791

Equity and liabilities
  • Trade debts +€88,099

    up €88,099 (+30.5%), from €289,226 to €377,325

  • Reserves +€44,872

    up €44,872 (+36.7%), from €122,314 to €167,186

  • Other debts +€36,766

    up €36,766 (+234%), from €15,734 to €52,500

  • Tax, wage and social debts +€11,325

    up €11,325 (+40.4%), from €28,060 to €39,385

    of which Taxes: +€10,155

Income statement
  • Gross operating margin +€114,283

    up €114,283 (+93.7%), from €121,947 to €236,230

  • Taxes +€28,494

    up €28,494 (+281%), from €10,125 to €38,619

  • Staff costs +€18,944

    up €18,944 (+32.4%), from €58,488 to €77,432

  • Write-downs -€10,276

    no longer reported in 2025 (was €10,276)

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €17,411
Gross operating margin +€114,283
Staff costs -€18,944
Depreciation +€2,296
Write-downs +€10,276
Other operating charges +€192
Financial income +€97
Financial charges +€256
Taxes -€28,494
Result 2025 €97,372
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations +€259,937
Investment -€40,592
Financing -€52,500
Cash 2024 €228,537
Net result for the year +€97,372
Depreciation +€17,631
Receivables within one year -€3,783
Deferred charges and accrued income +€10,861
Trade debts +€88,099
Tax, wage and social debts +€11,325
Other debts +€36,766
Accrued charges and deferred income +€1,667
Investment in fixed assets (net) -€40,592
Contributions, distributions and other -€52,500
Cash 2025 €395,382
brings cash intakes cash out
Every line side by side 41 lines
Line Code 2024 2025 Change %
Total assets 20/58 €542,135 €724,864 +€182,729 +33.7%
Fixed assets 21/28 €54,422 €77,384 +€22,962 +42.2%
Tangible fixed assets 22/27 €54,398 €77,359 +€22,962 +42.2%
Furniture and vehicles 24 €7,033 €4,122 -€2,911 -41.4%
Other tangible fixed assets 26 €47,364 €33,791 -€13,573 -28.7%
Assets under construction and advance payments 27 - €39,446 +€39,446
Financial fixed assets 28 €25 €25 = 0.0%
Current assets 29/58 €487,712 €647,480 +€159,767 +32.8%
Amounts receivable within one year 40/41 €242,524 €246,307 +€3,783 +1.6%
Trade receivables 40 €212,936 €213,511 +€575 +0.3%
Other amounts receivable 41 €29,588 €32,796 +€3,208 +10.8%
Cash at bank and in hand 54/58 €228,537 €395,382 +€166,845 +73.0%
Deferred charges and accrued income 490/1 €16,652 €5,791 -€10,861 -65.2%
Total equity and liabilities 10/49 €542,135 €724,864 +€182,729 +33.7%
Equity 10/15 €209,114 €253,986 +€44,872 +21.5%
Contributions 10/11 €86,800 €86,800 = 0.0%
Reserves 13 €122,314 €167,186 +€44,872 +36.7%
Distributable reserves 133 €122,314 €167,186 +€44,872 +36.7%
Amounts payable 17/49 €333,020 €470,877 +€137,857 +41.4%
Amounts payable within one year 42/48 €333,020 €469,210 +€136,190 +40.9%
Trade debts 44 €289,226 €377,325 +€88,099 +30.5%
Suppliers 440/4 €289,226 €377,325 +€88,099 +30.5%
Taxes, remuneration and social security 45 €28,060 €39,385 +€11,325 +40.4%
Taxes 450/3 €17,322 €27,477 +€10,155 +58.6%
Remuneration and social security 454/9 €10,738 €11,908 +€1,170 +10.9%
Other amounts payable 47/48 €15,734 €52,500 +€36,766 +234%
Accrued charges and deferred income 492/3 - €1,667 +€1,667
Remuneration, social security and pensions 62 €58,488 €77,432 +€18,944 +32.4%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €19,927 €17,631 -€2,296 -11.5%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €10,276 - -€10,276
Other operating charges 640/8 €1,508 €1,316 -€192 -12.7%
Gross operating margin 9900 €121,947 €236,230 +€114,283 +93.7%
Operating profit (loss) 9901 €31,749 €139,851 +€108,102 +340%
Financial income 75/76B €147 €244 +€97 +66.3%
Recurring financial income 75 €147 €244 +€97 +66.3%
Financial charges 65/66B €4,360 €4,104 -€256 -5.9%
Recurring financial charges 65 €4,360 €4,104 -€256 -5.9%
Profit (loss) for the period before taxes 9903 €27,535 €135,991 +€108,455 +394%
Income taxes 67/77 €10,125 €38,619 +€28,494 +281%
Profit (loss) for the period 9904 €17,411 €97,372 +€79,961 +459%
Profit (loss) for the period to be appropriated 9905 €17,411 €97,372 +€79,961 +459%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 31 March 2024 and 31 March 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 5 November 2026 via checked.be.