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Publi Belgium: what changed

What changed

Publi Belgium

BE 0647.831.524
NACE 73.110, Advertising agencies
filed annual accounts (NBB)
Financial years compared with
Net result for the year
€863
2024 · €553+€310
Equity
€6,157
2024 · €5,293+€863
Cash
€12,548
2024 · -+€12,548
Balance sheet total
€251,061
2024 · €238,812+€12,249

Largest movements

2024 to 2025
Assets
  • Stocks and contracts +€21,551

    up €21,551 (+15.2%), from €141,908 to €163,459

    of which Contracts in progress: +€15,000

  • Tangible fixed assets -€16,840

    down €16,840 (-79.0%), from €21,329 to €4,488

    of which Plant, machinery and equipment: -€10,814

  • Cash +€12,548

    new in 2025: €12,548

    mainly Tax, wage and social debts (+€26,513) and Short-term financial debts (+€12,915)

  • Receivables within one year -€2,744

    down €2,744 (-3.8%), from €72,429 to €69,685

    of which Trade receivables: -€9,681

Equity and liabilities
  • Trade debts -€30,014

    down €30,014 (-35.0%), from €85,653 to €55,639

  • Tax, wage and social debts +€26,513

    up €26,513 (+37.5%), from €70,618 to €97,131

    of which Remuneration and social security: +€16,761

  • Short-term financial debts +€12,915

    up €12,915 (+30.1%), from €42,918 to €55,833

  • Accrued charges and deferred income +€8,985

    new in 2025: €8,985

  • Other debts -€8,180

    down €8,180 (-84.5%), from €9,683 to €1,504

Income statement
  • Staff costs -€60,521

    down €60,521 (-34.2%), from €176,869 to €116,348

  • Gross operating margin -€46,938

    down €46,938 (-22.7%), from €206,469 to €159,532

  • Financial income -€5,569

    down €5,569 (-88.5%), from €6,295 to €726

    of which Non-recurring financial income: -€5,646

  • Depreciation -€4,697

    down €4,697 (-46.1%), from €10,196 to €5,498

  • Other operating charges -€2,932

    down €2,932 (-29.5%), from €9,947 to €7,015

Change in the result, 2024 to 2025

effect on the result

For each income-statement line you see the change as its effect on the result. Higher costs lower the result, higher income raises it.

Result 2024 €553
Gross operating margin -€46,938
Staff costs +€60,521
Depreciation +€4,697
Other operating charges +€2,932
Other operating items -€16,780
Financial income -€5,569
Financial charges +€727
Taxes +€719
Result 2025 €863
raises the resultlowers the resultnot broken down further in the accounts

Derived cash bridge

cash 2024 to 2025

The bridge is derived from the 2024 and 2025 balance sheets and the 2025 result. There is no filed cash-flow statement. You see where the money came from and where it went.

From operations -€7,968
Investment +€11,342
Financing +€9,173
Cash 2024 €0
Net result for the year +€863
Depreciation +€5,498
Stocks and contracts -€21,551
Receivables within one year +€2,744
Deferred charges and accrued income +€2,265
Trade debts -€30,014
Tax, wage and social debts +€26,513
Advances received +€4,909
Other debts -€8,180
Accrued charges and deferred income +€8,985
Investment in fixed assets (net) +€11,342
Debts after one year -€659
Current portion of long-term debt -€3,083
Short-term financial debts +€12,915
Cash 2025 €12,548
brings cash intakes cash out
Every line side by side 56 lines
Line Code 2024 2025 Change %
Total assets 20/58 €238,812 €251,061 +€12,249 +5.1%
Fixed assets 21/28 €21,329 €4,488 -€16,840 -79.0%
Tangible fixed assets 22/27 €21,329 €4,488 -€16,840 -79.0%
Land and buildings 22 €1,096 €649 -€446 -40.7%
Plant, machinery and equipment 23 €14,653 €3,839 -€10,814 -73.8%
Furniture and vehicles 24 €5,580 - -€5,580
Current assets 29/58 €217,483 €246,573 +€29,090 +13.4%
Stocks and contracts in progress 3 €141,908 €163,459 +€21,551 +15.2%
Stocks 30/36 €141,908 €148,459 +€6,551 +4.6%
Contracts in progress 37 - €15,000 +€15,000
Amounts receivable within one year 40/41 €72,429 €69,685 -€2,744 -3.8%
Trade receivables 40 €69,468 €59,787 -€9,681 -13.9%
Other amounts receivable 41 €2,961 €9,898 +€6,938 +234%
Cash at bank and in hand 54/58 - €12,548 +€12,548
Deferred charges and accrued income 490/1 €3,146 €881 -€2,265 -72.0%
Total equity and liabilities 10/49 €238,812 €251,061 +€12,249 +5.1%
Equity 10/15 €5,293 €6,157 +€863 +16.3%
Contributions 10/11 €20,000 €20,000 = 0.0%
Reserves 13 €22,000 €22,000 = 0.0%
Non-distributable reserves 130/1 €2,000 €2,000 = 0.0%
Reserves not available under the articles 1311 €2,000 €2,000 = 0.0%
Distributable reserves 133 €20,000 €20,000 = 0.0%
Profit (loss) carried forward 14 -€36,707 -€35,843 +€863 +2.4%
Amounts payable 17/49 €233,518 €244,904 +€11,386 +4.9%
Amounts payable after more than one year 17 €20,659 €20,000 -€659 -3.2%
Financial debts 170/4 €659 - -€659
Other amounts payable 178/9 €20,000 €20,000 = 0.0%
Amounts payable within one year 42/48 €212,860 €215,919 +€3,060 +1.4%
Current portion of amounts payable after more than one year 42 €3,742 €659 -€3,083 -82.4%
Financial debts 43 €42,918 €55,833 +€12,915 +30.1%
Credit institutions 430/8 €42,918 €55,833 +€12,915 +30.1%
Trade debts 44 €85,653 €55,639 -€30,014 -35.0%
Suppliers 440/4 €85,653 €55,639 -€30,014 -35.0%
Advances received on contracts in progress 46 €245 €5,154 +€4,909 +2,004%
Taxes, remuneration and social security 45 €70,618 €97,131 +€26,513 +37.5%
Taxes 450/3 €52,459 €62,211 +€9,752 +18.6%
Remuneration and social security 454/9 €18,160 €34,920 +€16,761 +92.3%
Other amounts payable 47/48 €9,683 €1,504 -€8,180 -84.5%
Accrued charges and deferred income 492/3 - €8,985 +€8,985
Non-recurring operating income 76A - €9,246 +€9,246
Remuneration, social security and pensions 62 €176,869 €116,348 -€60,521 -34.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €10,196 €5,498 -€4,697 -46.1%
Other operating charges 640/8 €9,947 €7,015 -€2,932 -29.5%
Non-recurring operating charges 66A €918 €17,697 +€16,780 +1,829%
Gross operating margin 9900 €206,469 €159,532 -€46,938 -22.7%
Operating profit (loss) 9901 €8,541 €12,974 +€4,433 +51.9%
Financial income 75/76B €6,295 €726 -€5,569 -88.5%
Recurring financial income 75 €137 €214 +€78 +56.8%
Non-recurring financial income 76B €6,158 €512 -€5,646 -91.7%
Financial charges 65/66B €11,639 €10,912 -€727 -6.2%
Recurring financial charges 65 €11,639 €10,543 -€1,097 -9.4%
Non-recurring financial charges 66B - €369 +€369
Profit (loss) for the period before taxes 9903 €3,196 €2,787 -€409 -12.8%
Income taxes 67/77 €2,643 €1,924 -€719 -27.2%
Profit (loss) for the period 9904 €553 €863 +€310 +56.1%
Profit (loss) for the period to be appropriated 9905 €553 €863 +€310 +56.1%
Calculation and sources

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Green is a favourable move for that line, red an unfavourable one. Prepared on 3 November 2026 via checked.be.