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PROUD ADS: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROUD ADS

BE 0768.370.751
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€7,267
2024 · €714+€6,554
Equity
€39,959
2024 · €32,692+€7,267
Cash
€103,944
2024 · €103,994-€50
Balance sheet total
€103,944
2024 · €107,069-€3,125

Largest movements

2024 to 2025
Assets
  • Receivables within one year -€2,500

    no longer reported in 2025 (was €2,500)

Equity and liabilities
  • Trade debts -€7,702

    down €7,702 (-15.4%), from €50,005 to €42,303

  • Reserves +€7,267

    up €7,267 (+26.2%), from €27,692 to €34,959

  • Tax, wage and social debts -€6,804

    down €6,804 (-27.9%), from €24,372 to €17,568

  • Other debts +€4,114

    new in 2025: €4,114

Income statement
  • Gross operating margin +€10,081

    up €10,081 (+336.4%), from €2,996 to €13,077

  • Taxes +€3,489

    up €3,489 (+360.7%), from €967 to €4,456

  • Other operating charges +€403

    up €403 (+104.1%), from €387 to €790

  • Depreciation -€192

    down €192 (-25.0%), from €767 to €575

  • Financial charges -€161

    no longer reported in 2025 (was €161)

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €714
Gross operating margin +€10,081
Depreciation +€192
Other operating charges -€403
Financial income +€12
Financial charges +€161
Taxes -€3,489
Result 2025 €7,267

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations -€50
Investment €0
Financing €0
Cash 2024 €103,994
Net result for the year +€7,267
Depreciation +€575
Receivables within one year +€2,500
Trade debts -€7,702
Tax, wage and social debts -€6,804
Other debts +€4,114
Cash 2025 €103,944
Every line side by side 32 lines
Line Code 2024 2025 Change %
Total assets 20/58 €107,069 €103,944 -€3,125 -2.9%
Fixed assets 21/28 €575 €0 -€575 -100.0%
Tangible fixed assets 22/27 €575 €0 -€575 -100.0%
Plant, machinery and equipment 23 €575 €0 -€575 -100.0%
Current assets 29/58 €106,494 €103,944 -€2,550 -2.4%
Amounts receivable within one year 40/41 €2,500 - -€2,500
Other amounts receivable 41 €2,500 - -€2,500
Cash at bank and in hand 54/58 €103,994 €103,944 -€50 0.0%
Total equity and liabilities 10/49 €107,069 €103,944 -€3,125 -2.9%
Equity 10/15 €32,692 €39,959 +€7,267 +22.2%
Contributions 10/11 €5,000 €5,000 = 0.0%
Reserves 13 €27,692 €34,959 +€7,267 +26.2%
Distributable reserves 133 €27,692 €34,959 +€7,267 +26.2%
Amounts payable 17/49 €74,377 €63,985 -€10,392 -14.0%
Amounts payable within one year 42/48 €74,377 €63,985 -€10,392 -14.0%
Trade debts 44 €50,005 €42,303 -€7,702 -15.4%
Suppliers 440/4 €50,005 €42,303 -€7,702 -15.4%
Taxes, remuneration and social security 45 €24,372 €17,568 -€6,804 -27.9%
Taxes 450/3 €24,372 €17,568 -€6,804 -27.9%
Other amounts payable 47/48 - €4,114 +€4,114
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €767 €575 -€192 -25.0%
Other operating charges 640/8 €387 €790 +€403 +104.1%
Gross operating margin 9900 €2,996 €13,077 +€10,081 +336.4%
Operating profit (loss) 9901 €1,842 €11,711 +€9,869 +535.7%
Financial income 75/76B - €12 +€12
Recurring financial income 75 - €12 +€12
Financial charges 65/66B €161 - -€161
Recurring financial charges 65 €161 - -€161
Profit (loss) for the period before taxes 9903 €1,681 €11,723 +€10,042 +597.5%
Income taxes 67/77 €967 €4,456 +€3,489 +360.7%
Profit (loss) for the period 9904 €714 €7,267 +€6,554 +918.2%
Profit (loss) for the period to be appropriated 9905 €714 €7,267 +€6,554 +918.2%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 7 October 2026 via checked.be.