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PRONUCOM: what changed

Two fiscal years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PRONUCOM

BE 0455.893.763
NACE 73.110, Advertising agencies
fiscal year 2024 against 2025filed annual accounts (NBB)
Net result for the year
€102,316
2024 · €86,849+€15,468
Equity
€527,079
2024 · €713,215-€186,136
Cash
€410,744
2024 · €228,740+€182,004
Balance sheet total
€1.3m
2024 · €1.2m+€124,071

Largest movements

2024 to 2025
Assets
  • Cash +€182,004

    up €182,004 (+79.6%), from €228,740 to €410,744

    mainly Other debts (+€288,695) and Net result for the year (+€102,316)

  • Tangible fixed assets -€35,575

    down €35,575 (-3.9%), from €909,573 to €873,997

    of which Land and buildings: -€35,364

  • Receivables within one year -€22,552

    down €22,552 (-96.6%), from €23,355 to €803

    of which Trade receivables: -€22,601

Equity and liabilities
  • Other debts +€288,695

    up €288,695 (+64.5%), from €447,476 to €736,171

  • Reserves -€186,136

    down €186,136 (-36.1%), from €516,031 to €329,894

    of which Distributable reserves: -€186,136

  • Tax, wage and social debts +€22,803

    up €22,803 (+170.6%), from €13,362 to €36,165

    of which Taxes: +€22,803

Income statement
  • Gross operating margin +€38,891

    up €38,891 (+23.4%), from €165,853 to €204,745

  • Taxes +€22,783

    up €22,783 (+56.0%), from €40,673 to €63,456

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €86,849
Gross operating margin +€38,891
Depreciation +€88
Other operating charges -€386
Financial income -€360
Financial charges +€16
Taxes -€22,783
Result 2025 €102,316

Cash bridge derived

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€470,457
Investment €0
Financing -€288,453
Cash 2024 €228,740
Net result for the year +€102,316
Depreciation +€35,575
Receivables within one year +€22,552
Smaller working-capital items -€175
Trade debts -€1,310
Tax, wage and social debts +€22,803
Other debts +€288,695
Contributions, distributions and other -€288,453
Cash 2025 €410,744
Every line side by side 42 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,175,537 €1,299,608 +€124,071 +10.6%
Fixed assets 21/28 €909,573 €873,997 -€35,575 -3.9%
Tangible fixed assets 22/27 €909,573 €873,997 -€35,575 -3.9%
Land and buildings 22 €909,361 €873,997 -€35,364 -3.9%
Furniture and vehicles 24 €212 €0 -€212 -100.0%
Current assets 29/58 €265,965 €425,611 +€159,646 +60.0%
Amounts receivable within one year 40/41 €23,355 €803 -€22,552 -96.6%
Trade receivables 40 €22,601 €0 -€22,601 -100.0%
Other amounts receivable 41 €754 €803 +€49 +6.5%
Cash at bank and in hand 54/58 €228,740 €410,744 +€182,004 +79.6%
Deferred charges and accrued income 490/1 €13,870 €14,064 +€195 +1.4%
Total equity and liabilities 10/49 €1,175,537 €1,299,608 +€124,071 +10.6%
Equity 10/15 €713,215 €527,079 -€186,136 -26.1%
Contributions 10/11 €197,184 €197,184 = 0.0%
Reserves 13 €516,031 €329,894 -€186,136 -36.1%
Non-distributable reserves 130/1 €20,710 €20,710 = 0.0%
Reserves not available under the articles 1311 €20,710 €20,710 = 0.0%
Distributable reserves 133 €495,321 €309,184 -€186,136 -37.6%
Profit (loss) carried forward 14 €0 €0 =
Amounts payable 17/49 €462,322 €772,529 +€310,207 +67.1%
Amounts payable within one year 42/48 €462,175 €772,362 +€310,188 +67.1%
Trade debts 44 €1,336 €27 -€1,310 -98.0%
Suppliers 440/4 €1,336 €27 -€1,310 -98.0%
Taxes, remuneration and social security 45 €13,362 €36,165 +€22,803 +170.6%
Taxes 450/3 €11,662 €34,465 +€22,803 +195.5%
Remuneration and social security 454/9 €1,700 €1,700 = 0.0%
Other amounts payable 47/48 €447,476 €736,171 +€288,695 +64.5%
Accrued charges and deferred income 492/3 €148 €167 +€19 +13.0%
Non-recurring operating income 76A €0 - =
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €35,664 €35,575 -€88 -0.2%
Other operating charges 640/8 €2,954 €3,339 +€386 +13.1%
Non-recurring operating charges 66A €0 - =
Gross operating margin 9900 €165,853 €204,745 +€38,891 +23.4%
Operating profit (loss) 9901 €127,236 €165,830 +€38,594 +30.3%
Financial income 75/76B €361 €1 -€360 -99.7%
Recurring financial income 75 €361 €1 -€360 -99.7%
Financial charges 65/66B €75 €59 -€16 -21.8%
Recurring financial charges 65 €75 €59 -€16 -21.8%
Profit (loss) for the period before taxes 9903 €127,522 €165,772 +€38,250 +30.0%
Income taxes 67/77 €40,673 €63,456 +€22,783 +56.0%
Profit (loss) for the period 9904 €86,849 €102,316 +€15,468 +17.8%
Profit (loss) for the period to be appropriated 9905 €86,849 €102,316 +€15,468 +17.8%

Source: filed annual accounts (NBB), fiscal years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 2 October 2026 via checked.be.