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PROMOTIEMANAGEMENT: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROMOTIEMANAGEMENT

BE 0466.968.292
NACE 64.210, Activities of holding companies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€1,726
2024 · -€102,764+€104,490
Equity
€762,627
2024 · €760,902+€1,726
Cash
€12,405
2024 · €23,753-€11,348
Balance sheet total
€1.4m
2024 · €1.4m-€65,408

Largest movements

2024 to 2025
Assets
  • Intangible fixed assets -€22,631

    down €22,631 (-50.0%), from €45,262 to €22,631

  • Receivables within one year -€19,325

    down €19,325 (-7.4%), from €261,131 to €241,806

    of which Other amounts receivable: -€12,065

Equity and liabilities
  • Current portion of long-term debt -€48,224

    no longer reported in 2025 (was €48,224)

  • Debts after one year -€15,000

    down €15,000 (-5.8%), from €260,000 to €245,000

Income statement
  • Financial charges -€280,647

    down €280,647 (-99.8%), from €281,333 to €687

    of which Non-recurring financial charges: -€276,951

  • Gross operating margin -€167,184

    down €167,184 (-81.4%), from €205,439 to €38,255

  • Taxes +€19,909

    up €19,909, from -€19,733 to €176

  • Depreciation -€5,795

    down €5,795 (-14.3%), from €40,594 to €34,799

  • Write-downs -€3,500

    no longer reported in 2025 (was €3,500)

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 -€102,764
Gross operating margin -€167,184
Depreciation +€5,795
Write-downs +€3,500
Other operating charges +€1,466
Financial income +€175
Financial charges +€280,647
Taxes -€19,909
Result 2025 €1,726
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€51,876
Investment €0
Financing -€63,224
Cash 2024 €23,753
Net result for the year +€1,726
Depreciation +€34,799
Receivables within one year +€19,325
Deferred charges and accrued income -€63
Trade debts -€2,065
Tax, wage and social debts -€3,999
Other debts +€1,141
Accrued charges and deferred income +€1,012
Debts after one year -€15,000
Current portion of long-term debt -€48,224
Cash 2025 €12,405
brings cash intakes cash out
Every line side by side 49 lines
Line Code 2024 2025 Change %
Total assets 20/58 €1,432,528 €1,367,119 -€65,408 -4.6%
Fixed assets 21/28 €1,123,627 €1,088,828 -€34,799 -3.1%
Intangible fixed assets 21 €45,262 €22,631 -€22,631 -50.0%
Tangible fixed assets 22/27 €16,965 €4,797 -€12,168 -71.7%
Plant, machinery and equipment 23 €3,224 €2,574 -€650 -20.2%
Furniture and vehicles 24 €11,026 €413 -€10,613 -96.3%
Other tangible fixed assets 26 €2,714 €1,810 -€905 -33.3%
Financial fixed assets 28 €1,061,400 €1,061,400 = 0.0%
Current assets 29/58 €308,901 €278,291 -€30,610 -9.9%
Amounts receivable within one year 40/41 €261,131 €241,806 -€19,325 -7.4%
Trade receivables 40 €10,740 €3,480 -€7,260 -67.6%
Other amounts receivable 41 €250,391 €238,326 -€12,065 -4.8%
Cash at bank and in hand 54/58 €23,753 €12,405 -€11,348 -47.8%
Deferred charges and accrued income 490/1 €24,016 €24,080 +€63 +0.3%
Total equity and liabilities 10/49 €1,432,528 €1,367,119 -€65,408 -4.6%
Equity 10/15 €760,902 €762,627 +€1,726 +0.2%
Contributions 10/11 €700,669 €700,669 = 0.0%
Reserves 13 €67,219 €67,219 = 0.0%
Distributable reserves 133 €67,219 €67,219 = 0.0%
Profit (loss) carried forward 14 -€6,986 -€5,260 +€1,726 +24.7%
Amounts payable 17/49 €671,626 €604,492 -€67,134 -10.0%
Amounts payable after more than one year 17 €260,000 €245,000 -€15,000 -5.8%
Financial debts 170/4 €260,000 €245,000 -€15,000 -5.8%
Amounts payable within one year 42/48 €134,675 €81,528 -€53,147 -39.5%
Current portion of amounts payable after more than one year 42 €48,224 - -€48,224
Financial debts 43 €75,000 €75,000 = 0.0%
Credit institutions 430/8 €75,000 €75,000 = 0.0%
Trade debts 44 €2,463 €398 -€2,065 -83.8%
Suppliers 440/4 €2,463 €398 -€2,065 -83.8%
Taxes, remuneration and social security 45 €7,088 €3,089 -€3,999 -56.4%
Taxes 450/3 €7,088 €3,089 -€3,999 -56.4%
Other amounts payable 47/48 €1,900 €3,041 +€1,141 +60.1%
Accrued charges and deferred income 492/3 €276,951 €277,964 +€1,012 +0.4%
Non-recurring operating income 76A €156,201 - -€156,201
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €40,594 €34,799 -€5,795 -14.3%
Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) 631/4 €3,500 - -€3,500
Other operating charges 640/8 €2,509 €1,043 -€1,466 -58.4%
Gross operating margin 9900 €205,439 €38,255 -€167,184 -81.4%
Operating profit (loss) 9901 €158,836 €2,413 -€156,423 -98.5%
Financial income 75/76B - €175 +€175
Recurring financial income 75 - €175 +€175
Non-recurring financial income 76B - €175 +€175
Financial charges 65/66B €281,333 €687 -€280,647 -99.8%
Recurring financial charges 65 €4,382 €687 -€3,695 -84.3%
Non-recurring financial charges 66B €276,951 - -€276,951
Profit (loss) for the period before taxes 9903 -€122,497 €1,902 +€124,399
Income taxes 67/77 -€19,733 €176 +€19,909
Profit (loss) for the period 9904 -€102,764 €1,726 +€104,490
Profit (loss) for the period to be appropriated 9905 -€102,764 €1,726 +€104,490

Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.