Promo Signs: what changed
Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.
What changed
Promo Signs
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
-€143,712
2024 · -€53,629-€90,083
Equity
€213,128
2024 · €356,840-€143,712
Cash
€67,125
2024 · €64,582+€2,542
Balance sheet total
€420,216
2024 · €567,276-€147,060
Largest movements
Assets
- Receivables within one year -€123,529
down €123,529 (-37.3%), from €331,142 to €207,613
of which Other amounts receivable: -€68,304
- Tangible fixed assets -€21,261
down €21,261 (-15.3%), from €139,193 to €117,932
of which Plant, machinery and equipment: -€15,422
Equity and liabilities
- Profit (loss) carried forward -€143,712
down €143,712 (-90.3%), from €159,115 to €15,403
- Trade debts -€15,779
down €15,779 (-28.7%), from €54,953 to €39,174
- Debts after one year +€8,792
up €8,792 (+59.4%), from €14,789 to €23,581
of which Financial debts: +€5,002
- Current portion of long-term debt +€7,586
up €7,586 (+61.0%), from €12,439 to €20,025
- Accrued charges and deferred income -€5,808
down €5,808 (-99.9%), from €5,814 to €6
Income statement
- Staff costs +€58,792
up €58,792 (+8.4%), from €701,151 to €759,943
- Gross operating margin -€22,785
down €22,785 (-3.2%), from €716,944 to €694,159
- Write-downs +€7,214
new in 2025: €7,214
From the 2024 result to the 2025 result
Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.
Result 2024
-€53,629
Gross operating margin
-€22,785
Staff costs
-€58,792
Depreciation
-€509
Write-downs
-€7,214
Other operating charges
-€171
Financial income
-€186
Financial charges
-€576
Taxes
+€149
Result 2025
-€143,712
raises the resultlowers the result
Derived cash bridge
Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.
From operations
+€19,561
Investment
-€33,396
Financing
+€16,378
Cash 2024
€64,582
From operations (derived)
+€19,561
Net result for the year
-€143,712
Depreciation
+€55,115
Stocks and contracts
+€4,237
Receivables within one year
+€123,529
Deferred charges and accrued income
+€119
Trade debts
-€15,779
Tax, wage and social debts
+€1,861
Accrued charges and deferred income
-€5,808
Investment (derived)
-€33,396
Investment in fixed assets (net)
-€33,396
Financing
+€16,378
Debts after one year
+€8,792
Current portion of long-term debt
+€7,586
Cash 2025
€67,125
brings cash intakes cash out
Every line side by side
| Line | Code | 2024 | 2025 | Change | % |
|---|---|---|---|---|---|
| Total assets | 20/58 | €567,276 | €420,216 | -€147,060 | -25.9% |
| Fixed assets | 21/28 | €140,108 | €118,389 | -€21,718 | -15.5% |
| Intangible fixed assets | 21 | €915 | €457 | -€457 | -50.0% |
| Tangible fixed assets | 22/27 | €139,193 | €117,932 | -€21,261 | -15.3% |
| Plant, machinery and equipment | 23 | €30,110 | €14,688 | -€15,422 | -51.2% |
| Furniture and vehicles | 24 | €83,929 | €76,008 | -€7,921 | -9.4% |
| Other tangible fixed assets | 26 | €25,154 | €27,236 | +€2,082 | +8.3% |
| Current assets | 29/58 | €427,169 | €301,827 | -€125,342 | -29.3% |
| Stocks and contracts in progress | 3 | €20,794 | €16,558 | -€4,237 | -20.4% |
| Stocks | 30/36 | €20,794 | €16,558 | -€4,237 | -20.4% |
| Amounts receivable within one year | 40/41 | €331,142 | €207,613 | -€123,529 | -37.3% |
| Trade receivables | 40 | €261,141 | €205,916 | -€55,225 | -21.1% |
| Other amounts receivable | 41 | €70,001 | €1,697 | -€68,304 | -97.6% |
| Cash at bank and in hand | 54/58 | €64,582 | €67,125 | +€2,542 | +3.9% |
| Deferred charges and accrued income | 490/1 | €10,651 | €10,532 | -€119 | -1.1% |
| Total equity and liabilities | 10/49 | €567,276 | €420,216 | -€147,060 | -25.9% |
| Equity | 10/15 | €356,840 | €213,128 | -€143,712 | -40.3% |
| Contributions | 10/11 | €179,750 | €179,750 | = | 0.0% |
| Capital | 10 | €179,750 | €179,750 | = | 0.0% |
| Issued capital | 100 | €179,750 | €179,750 | = | 0.0% |
| Reserves | 13 | €17,975 | €17,975 | = | 0.0% |
| Non-distributable reserves | 130/1 | €17,975 | €17,975 | = | 0.0% |
| Legal reserve | 130 | €17,975 | €17,975 | = | 0.0% |
| Profit (loss) carried forward | 14 | €159,115 | €15,403 | -€143,712 | -90.3% |
| Amounts payable | 17/49 | €210,437 | €207,088 | -€3,348 | -1.6% |
| Amounts payable after more than one year | 17 | €14,789 | €23,581 | +€8,792 | +59.4% |
| Financial debts | 170/4 | €14,789 | €19,791 | +€5,002 | +33.8% |
| Advances received on contracts in progress | 176 | - | €3,790 | +€3,790 | |
| Amounts payable within one year | 42/48 | €189,834 | €183,501 | -€6,332 | -3.3% |
| Current portion of amounts payable after more than one year | 42 | €12,439 | €20,025 | +€7,586 | +61.0% |
| Trade debts | 44 | €54,953 | €39,174 | -€15,779 | -28.7% |
| Suppliers | 440/4 | €54,953 | €39,174 | -€15,779 | -28.7% |
| Taxes, remuneration and social security | 45 | €122,442 | €124,302 | +€1,861 | +1.5% |
| Taxes | 450/3 | €26,670 | €47,663 | +€20,993 | +78.7% |
| Remuneration and social security | 454/9 | €95,772 | €76,639 | -€19,133 | -20.0% |
| Accrued charges and deferred income | 492/3 | €5,814 | €6 | -€5,808 | -99.9% |
| Remuneration, social security and pensions | 62 | €701,151 | €759,943 | +€58,792 | +8.4% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets | 630 | €54,606 | €55,115 | +€509 | +0.9% |
| Write-downs on stocks, contracts in progress and trade receivables: additions (reversals) | 631/4 | - | €7,214 | +€7,214 | |
| Other operating charges | 640/8 | €14,066 | €14,238 | +€171 | +1.2% |
| Gross operating margin | 9900 | €716,944 | €694,159 | -€22,785 | -3.2% |
| Operating profit (loss) | 9901 | -€52,879 | -€142,350 | -€89,471 | -169% |
| Financial income | 75/76B | €2,521 | €2,335 | -€186 | -7.4% |
| Recurring financial income | 75 | €462 | €2,335 | +€1,874 | +406% |
| Non-recurring financial income | 76B | €2,059 | - | -€2,059 | |
| Financial charges | 65/66B | €2,636 | €3,212 | +€576 | +21.9% |
| Recurring financial charges | 65 | €2,579 | €3,000 | +€421 | +16.3% |
| Non-recurring financial charges | 66B | €57 | €212 | +€155 | +271% |
| Profit (loss) for the period before taxes | 9903 | -€52,994 | -€143,226 | -€90,232 | -170% |
| Income taxes | 67/77 | €635 | €486 | -€149 | -23.5% |
| Profit (loss) for the period | 9904 | -€53,629 | -€143,712 | -€90,083 | -168% |
| Profit (loss) for the period to be appropriated | 9905 | -€53,629 | -€143,712 | -€90,083 | -168% |
Source: filed annual accounts (NBB), financial years ended 31 December 2024 and 31 December 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 30 October 2026 via checked.be.