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PROMO IMPEX: what changed

Two financial years side by side, explained: what moved most in the balance sheet and the result, why the result rose or fell, and where the money went.

What changed

PROMO IMPEX

BE 0769.544.352
NACE 73.110, Advertising agencies
financial year 2025 compared with 2024filed annual accounts (NBB)
Net result for the year
€32,315
2024 · €35,365-€3,050
Equity
€4,093
2024 · €46,777-€42,685
Cash
€36,259
2024 · €26,141+€10,118
Balance sheet total
€140,832
2024 · €124,200+€16,633

Largest movements

2024 to 2025
Assets
  • Cash +€10,118

    up €10,118 (+38.7%), from €26,141 to €36,259

    mainly Other debts (+€52,339) and Net result for the year (+€32,315)

  • Receivables within one year +€5,478

    up €5,478 (+5.9%), from €93,077 to €98,555

    of which Other amounts receivable: +€4,766

  • Tangible fixed assets +€2,559

    up €2,559 (+199%), from €1,286 to €3,845

  • Deferred charges and accrued income -€1,459

    down €1,459 (-91.5%), from €1,594 to €135

Equity and liabilities
  • Other debts +€52,339

    up €52,339 (+97.6%), from €53,613 to €105,952

  • Profit (loss) carried forward -€42,685

    down €42,685 (-97.5%), from €43,777 to €1,093

  • Tax, wage and social debts +€15,741

    up €15,741 (+575%), from €2,735 to €18,477

    of which Taxes: +€10,742

  • Trade debts -€8,764

    down €8,764 (-41.6%), from €21,074 to €12,311

Income statement
  • Staff costs +€7,407

    up €7,407 (+24.2%), from €30,596 to €38,003

  • Gross operating margin +€3,202

    up €3,202 (+4.1%), from €77,957 to €81,159

From the 2024 result to the 2025 result

effect on the result

Each bar is the change in one income-statement line, as its effect on the result: higher costs pull it down, higher income lifts it.

Result 2024 €35,365
Gross operating margin +€3,202
Staff costs -€7,407
Depreciation +€228
Financial income +€116
Financial charges +€51
Taxes +€760
Result 2025 €32,315
raises the resultlowers the result

Derived cash bridge

cash 2024 to 2025

Derived from the 2024 and 2025 balance sheets and the 2025 result: not a filed cash-flow statement. It shows where the money came from and went.

From operations +€88,562
Investment -€3,444
Financing -€75,000
Cash 2024 €26,141
Net result for the year +€32,315
Depreciation +€885
Stocks and contracts +€64
Receivables within one year -€5,478
Deferred charges and accrued income +€1,459
Trade debts -€8,764
Tax, wage and social debts +€15,741
Other debts +€52,339
Investment in fixed assets (net) -€3,444
Contributions, distributions and other -€75,000
Cash 2025 €36,259
brings cash intakes cash out
Every line side by side 37 lines
Line Code 2024 2025 Change %
Total assets 20/58 €124,200 €140,832 +€16,633 +13.4%
Fixed assets 21/28 €1,436 €3,995 +€2,559 +178%
Tangible fixed assets 22/27 €1,286 €3,845 +€2,559 +199%
Furniture and vehicles 24 €1,286 €3,845 +€2,559 +199%
Financial fixed assets 28 €150 €150 = 0.0%
Current assets 29/58 €122,764 €136,837 +€14,074 +11.5%
Stocks and contracts in progress 3 €1,951 €1,887 -€64 -3.3%
Stocks 30/36 €1,951 €1,887 -€64 -3.3%
Amounts receivable within one year 40/41 €93,077 €98,555 +€5,478 +5.9%
Trade receivables 40 €91,436 €92,148 +€712 +0.8%
Other amounts receivable 41 €1,642 €6,408 +€4,766 +290%
Cash at bank and in hand 54/58 €26,141 €36,259 +€10,118 +38.7%
Deferred charges and accrued income 490/1 €1,594 €135 -€1,459 -91.5%
Total equity and liabilities 10/49 €124,200 €140,832 +€16,633 +13.4%
Equity 10/15 €46,777 €4,093 -€42,685 -91.3%
Contributions 10/11 €3,000 €3,000 = 0.0%
Profit (loss) carried forward 14 €43,777 €1,093 -€42,685 -97.5%
Amounts payable 17/49 €77,423 €136,740 +€59,317 +76.6%
Amounts payable within one year 42/48 €77,423 €136,740 +€59,317 +76.6%
Trade debts 44 €21,074 €12,311 -€8,764 -41.6%
Suppliers 440/4 €21,074 €12,311 -€8,764 -41.6%
Taxes, remuneration and social security 45 €2,735 €18,477 +€15,741 +575%
Taxes 450/3 €2,715 €13,457 +€10,742 +396%
Remuneration and social security 454/9 €21 €5,020 +€4,999 +24,327%
Other amounts payable 47/48 €53,613 €105,952 +€52,339 +97.6%
Remuneration, social security and pensions 62 €30,596 €38,003 +€7,407 +24.2%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets 630 €1,113 €885 -€228 -20.5%
Gross operating margin 9900 €77,957 €81,159 +€3,202 +4.1%
Operating profit (loss) 9901 €46,248 €42,272 -€3,977 -8.6%
Financial income 75/76B €90 €205 +€116 +129%
Recurring financial income 75 €90 €205 +€116 +129%
Financial charges 65/66B €1,592 €1,541 -€51 -3.2%
Recurring financial charges 65 €1,592 €1,541 -€51 -3.2%
Profit (loss) for the period before taxes 9903 €44,746 €40,936 -€3,810 -8.5%
Income taxes 67/77 €9,381 €8,620 -€760 -8.1%
Profit (loss) for the period 9904 €35,365 €32,315 -€3,050 -8.6%
Profit (loss) for the period to be appropriated 9905 €35,365 €32,315 -€3,050 -8.6%

Source: filed annual accounts (NBB), financial years ended 30 June 2024 and 30 June 2025. Colour: green is a favourable move for that line, red an unfavourable one. Prepared on 20 October 2026 via checked.be.